‘Petfluencers’ Make Their Cats Wear Clothes, Plus: Why A New Coat Color Has Emerged

The quest for clicks and attention is a race to the bottom, and “petfluencers” are willing to dive deep to differentiate themselves from the thousands of others trying to build an audience.

Clothes, sneakers and hats. Vitamin supplements, energy drinks and probiotics. Backpacks and costumes.

What do all those things have in common? People are buying them for their pets, not themselves, and they’re part of the reason people in the UK spent more on pets in 2024 than childcare, hobbies or dating, according to Nationwide UK.

The problem is, they’re not doing it for their pets. Experts, including veterinarians and animal behaviorists, tell The Guardian that most cats, aside from hairless varieties like Sphynx cats, don’t like wearing clothing, nor do they like wearing costumes, or taking baths with heavy perfumes and essential oils.

Influencers — or petfluencers — stage elaborate “pampering” scenes, and make their pets wear different clothes to show off their shopping “hauls.” Some pose their animals like dolls and find ways to coerce them to remain still. Audiences think it’s cute. It’s not.

As for me, I’ve got a handy chart when I’m unsure if Bud will be cool with something:

  • Make him wear clothes. Result: Get clawed to death
  • Give him baths with essential oils. Result: Get clawed to death
  • Make him wear sneakers. Result: Death by bite to the jugular
  • Force him to eat supplements or guzzle energy drinks. Result: Shredded skin and lots of blood, perhaps some light homicide.

While the animals themselves aren’t thrilled with these new trends, they probably won’t go away any time soon. There’s just too much money involved.

The average pet owner in the UK spent the equivalent of $163 per month on their companions, and only half of UK households have pets compared to 66 percent in the US. Although there’s not an apples to apples comparison of total expenses on pets per month by household in the US, Americans spend $68 a month on cats on average, according to research by ValuePenguin. For dogs, it’s about $110 a month.

‘Salty liquorice’ cats owe their unique coats to a missing snip of DNA

It’s always an interesting occasion when nature gives us something new, and the salmiak cat is definitely unprecedented in the world of feline aesthetics.

The unique cats, named after a popular liquorice candy from Finland, have a coat pattern that results from a gradient on individual strands of fur, starting out black and getting lighter toward the tip. It gives their coats a singular peppered look, and in photographs the unusual felines almost look as if they’re rendered in monochrome stippling.

Credit: Ari Kankainen
The Finnish candy the cats are named for.

The salmiak cat wasn’t the product of any breeding program, and reports in Finnish media say strays with the new coat pattern/color first emerged in 2007.

To find out how the salmiak emerged, a team of Finnish, British and American scientists sequenced the genomes of two salmiak cats. They found a mutation in genes that express coat color that resulted in a missing sequence of DNA, and they confirmed the mutation is recessive. That means to get salmiak kittens, both parents have to have the mutation.

‘Why Are Cats Such A Medical Black Box?’ New York Times Columnist Asks

Veterinary science and research still focuses primarily on dogs, but scientists are trying to change that and help us better understand how to care for our little feline buddies.

“It’s just a cat.”

I’ve heard that so many times, and if you’re a cat lover, you probably have too.

It’s an insinuation that cats are throwaway animals, fungible pets who can be replaced by others of their species because, some people claim, they don’t express themselves as individuals, never really warm to humans in the first place, and besides, it’s not like they have emotions.

Countering those persistent myths is one of the reasons I write this blog. I still didn’t have a full appreciation for how singular and smart cats can be until I brought Buddy home. I never fathomed the depth of his emotions, the strength of his convictions or his willingness to make his opinions known about everything.

In some ways, I’m still shocked at how much he communicates and how well we understand each other.

However, one of my biggest fears is not doing right by him, especially missing signs of declining health as he gets older.

That’s the subject of a column today in the New York Times, in which science write Emily Anthes recalls the subtle signs that her cat, Olive, was sick, and the veterinarian’s assessment that she wasn’t just ill, she was on death’s door.

Credit: Pexels

Anthes points out that, to this day, veterinary training uses canines as the default, and treatments for cats are often just adapted from treatments for dogs, even if there’s no data suggesting those methods actually work for feline patients.

“My anatomy book was ‘Anatomy of the Dog,’” Maggie Placer, veterinary science programs manager at EveryCat Health Foundation, told the Times. “We had PowerPoints and supplements for the cats.”

The differences go beyond body plan, organs and behavior: drugs that work for dogs can be ineffective or dangerous for cats. Treatments otherwise regarded as effective in other animals could be harmful to felines too.

“It’s not reasonable to assume that everything that works in a dog will work in a cat,” Bruce Kornreich, director of the Cornell Feline Health Center, told Anthes. “There’s a lot that we still need to learn.”

Credit: Pexels

The situation with feline veterinary science mirrors the gap in behavioral studies between cats and dogs.

Over the past decade, research teams in countries like the US and Japan have made efforts to close the gap by recognizing that studies must be crafted to feline points of view, and that laboratories are not suitable places for studying the behavior of such notoriously territorial animals. Cats behave differently outside of their environments, rendering data useless if it’s captured in settings where kitties are stressed, unsure of themselves or even just miffed that they’re not at home enjoying a nap.

There are unique challenges when it comes to studying effective veterinary treatments in cats as well. Primary among them is feline stoicism, an evolutionary adaptation.

Simply put, cats will do everything they can to mask injury and sickness because they don’t want to become prey. Unfortunately that means by the time a cat cannot conceal an ailment anymore, the disease or injury has progressed. Even if a cat has lived indoors her entire life, the directive to disguise her pain is hardcoded into her DNA.

Anthes’ cat, Olive, didn’t make it. But her litter mate is chugging along, and to help advance the cause of understanding cat health, Anthes submitted both cats’ fur clippings to geneticist Dr. Elinor Karlsson’s Darwin’s Cats, a “non-profit community science project” that uses DNA submitted by cat owners to better understand our furry friends and unlock the secrets of their health and behavior.

Let’s hope that such projects spark a renaissance in studying cat health, like they have with research into feline behavior, so we can do right by our little buddies.

The Best Movies About Cats

A comedy, a remarkable documentary, a classic and a surprise hit make the list for the best cat-centric movies.

Keanu (2016): Jordan Peele stars as Rell, a man who is despondent after he’s dumped by his girlfriend. When a kitten shows up on his front step, Rell takes the little guy in and his life is suddenly transformed. He’s enamored with the kitten, whom he names Keanu, can’t stop talking about him, and even begins photographing him in dioramas based on famous films.

But tragedy strikes when drug dealers ransack Rell’s home, mistaking it for the small-time drug dealer’s home next door, and take Keanu. Rell and his cousin, Clarence (Keegan Michael-Key) embark on a quest to get Keanu back no matter what it takes, even if it means posing as a pair of contract killers to infiltrate the criminal world where Keanu’s been taken. It’s every bit as absurd as you’d imagine — but it’s also very, very funny. “Actually, we’re in the market right now for a gangsta pet,” is not a line I’d expect to hear in a movie, but in Keanu it works.

Flow is the surprise hit of the awards season.

Flow (2024): Even the hype of Golden Globe awards and Oscar nominations can’t take away from the powerful impression Flow makes. By now most of us are probably familiar with it through clips or trailers, but they don’t do justice to the beauty of director Gints Zilbalodis’ world, nor how naturally expressive his protagonist, Cat, is.

The animators put in an extraordinary amount of effort into understanding and perfectly replicating every feline behavioral quirk, every hackled coat and curiously bent tail. They accomplish the same with Cat’s companions, including a Labrador, a secretarybird, a lemur and a capybara. And while we’re dazzled by the visuals and energetic narrative, Zilbalodis poses a thematic question as the flood waters take the animals through the ruins of human civilization: without people, the world will go on. What would a world without humans look like? Cat and his companions tell us one story while the environment tells us another, and the result is greater than the sum of its parts.

Tiger: Spy In The Jungle

Tiger: A Spy In The Jungle (2008): What makes this documentary so special is that it was filmed over three years in an Indian tiger preserve, and the filmmakers not only disguised cameras as rocks and tree stumps, they trained elephants how to carry “trunk cams,” achieving shots which no human cameraman could ever hope to get without spooking the subjects of the film.

Tigers don’t hunt elephants because they’re simply too big. Unlike lions, they’re not feeding a whole pride, and they don’t hunt cooperatively. It’s just not worth the effort required to take down the giant, majestic beasts. As a result, tigers and elephants not only tolerate each other, they mostly ignore each other’s presence.

One of the cubs stares curiously at a camera disguised as a rock in Tiger: Spy In The Jungle

That allowed the team to get unprecedented shots of an iron-willed tigress raising a litter of four cubs by herself. We see their dens, we watch the cubs play, and we witness the incredible prowess of the mother, who according to narrator David Attenborough has a remarkable 80 percent success rate while hunting. That’s pretty much unheard of.

With four young mouths to feed in addition to herself, the tigress is determined, and also supremely skilled. The whole jungle erupts in a cacophony of shrieks and alarm calls the instant a single animal gets a whiff of the tigress’ presence, but that still doesn’t stop her from achieving her goal.

Still, the odds are against all four cubs making it, with dangers like adult leopards, sickness and hunger. Through Spy In The Jungle, we get to see the entire journey, from the newborn cubs to the confident juveniles on the cusp of adulthood. There’s no better tiger documentary anywhere.

Shere Khan, right, makes an intimidating villain in The Jungle Book (2016)

The Jungle Book (2016): With so many Disney cash-grabs in the form of live-action remakes of classics that did not need to be remade, it’s easy to dismiss The Jungle Book. The thing is, this movie has heart. Neel Sethi is an earnest Mowgli, Idris Elba voices the infamous tiger Shere Khan, and to balance out the felid villainy with some heroism, Sir Ben Kingsley voices Bagheera, the noble leopard who discovers baby Mowgli in the jungle and protects him as his wolf friends raise the boy. Lupita Nyong’o as the wolf matriarch Raksha, Bill Murray as the honey-obsessed bear Baloo and Christopher Walken as orangutan King Louie round out a great cast.

‘They’re A Really Dope Companion’: Jordan Poole Is The NBA’s Most Doting Cat Dad

The Washington Wizards’ Jordan Poole loves cats, and he’s showing his fellow NBA players what awesome little buddies they can be.

Jordan Poole finds it difficult to leave the Falls Church, Va., animal shelter where he volunteers.

He likes the staff and fellow volunteers, but most of all he hates leaving while knowing the cats he’s interacted with still need homes.

“Every time I come, it’s: ‘Let me leave with all of them! Give me 14 of them right now!’” he joked to the Washington Post’s Candace Buckner, who calls him “the lead crusader of the Secret Society of NBA Cat Dads.”

Some aren’t so secret: teammate Tristan Vukcevic recently adopted a cat after Poole converted him to the dark side, and a coy Poole says he “may have” convinced NBA superstar Stephen Curry to adopt a feline friend.

Poole with one of his tabby cats, brothers he adopted together from a California shelter when he was with the Golden State Warriors. Credit: Jordan Poole/Instagram

In a 2022 profile in The Athletic, Poole’s mother Monet says her son adopted his first cat when he was in high school.

“And when I tell you he fell in love with cats,” she said. “He loves his cats. … And he’s got some pretty cats too.”

When Poole was drafted by the Golden State Warriors in 2019, his cat stayed with his mom back in Michigan because she wouldn’t have adjusted well to the move to the west coast, as well as an empty apartment when Poole was on road trips with the team. Later that year, the then-rookie adopted brother cats who had been abandoned by their former owner.

Since he was traded to the Washington Wizards, Poole has volunteered at a Virginia shelter.

His enthusiasm is one reason why he’s been able to get teammate and friends interested in adopting. The NBA has other notable cat dads, including twins Brook and Robin Lopez, whose cats hilariously can’t stand each other. But Poole takes it to another level.

“A lot of guys are dog people, but just the energy [and] the way I talk about [cats], the pictures and videos and stuff that I show them, it just gives them a little bit more interest,” Poole told the Post. “So I give them a different perspective. Maybe they’re not as much maintenance, but they’re still a really dope companion and friend to have. You don’t have to really take them out three or four times a day. You can still get your rest. Normally [my peers] like to explore it. I’ve had a lot of friends and teammates who are also cat people.”

Former Knicks center Robin Lopez, pictured with his cat Edward, says his brother’s cat is sneaky and evil for attacking Edward: “The second I lay eyes on him, he’ll act like, ‘I’m a cherub. I’m innocent.’ I’m not buying it.”

The 25-year-old Poole is averaging 20.3 points, 4.8 assists, 3.1 rebounds and 1.5 steals per game this season while shooting an excellent .391 on three-point attempts. The 6’4″ guard spent his first four seasons with Golden State before he was traded to Washington.

Is Scotland Really Considering A Ban On Pet Cats To Protect Wildlife?

A report commissioned by the Scottish government blames cats for killing 27 million birds annually in the country.

“They may take our lives, but they’ll never take our freedom! Except maybe to keep pet cats.”

Mel Gibson’s iconic pre-battle rallying cry as Braveheart’s William Wallace might have to be amended if some Scottish politicians get their way and restrict the ownership of pet cats.

Cat lovers in Scotland were up in arms this week after several reports in Scottish and UK media said the Scottish National Party — Scotland’s most powerful political party, which controls almost half the seats in its parliament — is looking to ban cats in a bid to protect local wildlife.

They point to a recently released Scottish Animal Welfare Commission (SAWC) report that claims there are some 800,000 outdoor cats roaming the country, and those felines are responsible for 27 million birds every year, in addition to small mammals.

Meanwhile, other Scottish press pushed back on the claim, saying the SNP hasn’t voted to ban cats yet and isn’t really looking to stop people from having pet cats.

The truth is somewhere in the middle. The SAWC report did blame cats for killing tens of millions of animals annually, and it did recommend legislation to limit or prevent people from keeping cats in some areas.

A report from the Scottish government recommends restricting cats to indoors, among other measures. Credit: Wikimedia Commons

In addition to a law requiring people to keep their pet cats indoors, the report suggested curfews and, yes, legislation that would forbid people from keeping pet cats if they live in certain places deemed “vulnerable” to feline predatory habits. That means if wildlife biologists identify an endangered bird that nests in an area, for example, people who live there would not be permitted to have pet cats.

However, the report does not call for a general or widespread ban, as some media reports suggested.

The report credited Australia, where several states have enacted strict measures forbidding people from allowing their cats outside, prohibiting them from owning cats in some places, and even embarking on an infamous campaign to kill three million domestic cats by air-dropping sausages laced with a poison that is lethal to felines, but supposedly not harmful to other animals. 

That measure preceded several years of “biblical” rodent plagues, with hordes of mice rampaging across entire swaths of the country and causing billions of dollars in damage to residential and commercial property. Cats are, of course, the natural predators of rodents, and domestic cats wouldn’t exist as a species if they weren’t attracted to human settlements where mice and rats feasted on grain reserves.

CreditL Wikimedia Commons

I haven’t had the chance to take a deep dive into the SAWC report yet, so I don’t know precisely how the commission arrived at the numbers it did, or if the research is original. Hopefully I’ll have a follow up on that soon.

While the truth is somewhere in the middle, so is the solution. People who love cats are happy to voluntarily meet certain guidelines, and they should be, because if we’re uncooperative, someone will eventually turn to compulsion through law. Likewise, concern for the welfare of cats and wild animals aren’t mutually exclusive. 

In the meantime, Scotland’s government is likely to spend more money studying the problem before acting.