cat products – Pain In The Bud

Little Buddy On Cat Ozempic? Big Buddy Lays The Groundwork!

Several companies are developing GLP-1 drugs for cats. There’s just one problem: the little stinkers are notoriously averse to taking meds. But with the right conditioning, our feline overlords could enthusiastically gobble up the weight loss drugs like they inhale their favorite snacks.

NEW YORK — Big Buddy had a copy of the New York Times when he returned to Casa de Buddy after doing errands on Friday and made a big show of reading the broadsheet over lunch.

“Oh, that’s interesting,” the human remarked.

Little Buddy’s ears twitched, but he didn’t stir from his catnap.

“Wow,” Big Buddy said. “How about that? Muscle-building supplements for cats!”

Little Buddy sprang up.

“What did you say, human?”

“It says right here,” Big Buddy said, pointing to an article about a senate hearing. “See? This headline says ‘For Cats, Finally Supplements On Par With Their Human Counterparts.’ Then it says a whole bunch of stuff about a company that’s developing muscle-building supplements for felines, just like the supplements humans can take.”

Gears turned in the feline’s head as he considered what he’d been told.

“You mean these ‘supplements’ can, like, make my meowscles more bigger and stuff?” Little Buddy asked.

His human nodded enthusiastically.

“It’s amazing, actually,” he said. “I didn’t even know fitness supplements for cats were a thing.”

Little Buddy approached, sniffed the paper, chewed on one corner, then pointed a paw at a photo of Arizona Sen. Mark Kelly behind a podium. “Who’s this guy?”

“Ah, that’s the CEO of the new cat muscle-building company,” Big Buddy lied. “He’s very excited to bring the products to market.”

Little Buddy trilled enthusiastically.

“Friend human, we must acquire these meowscle-enhancing ‘supplements’ immediately!”

Big Buddy sighed, doing his best impression of hesitancy.

“I don’t know, Bud,” he said. “You’re already pretty huge and ripped.”

Bud is already considerably ripped thanks to his workout routine.

The gray tabby flexed.

“It’s true, I’m the Arnold Schwarzenmeower of cats,” he said. “But my meowscles could be even bigger! I’d be like a superhero, but a cat. A super cat hero. Or a superhero cat!”

The larger Buddy gave his pal a contemplative look.

“The world might not be ready for that, little dude.”

Little Buddy’s tail thumped the coffee table. “Friend human! We absolutely must acquire these ‘supplements’ the moment they become available. It’s of paramountic importance!”

“Okay, okay! You win.”

The feline’s tail quivered and he smiled triumphantly.

“By the way, friend human,” he asked, “what’s this new meowscle medicine called?”

“Ozempic.”

Want Your Cat To Eat More? Give Them Variety, Study Says

Like us, cats get bored with the same stuff all the time.

One good piece of advice I got before adopting was to introduce the kitten to as many different flavors and textures of food as possible.

That way you won’t have a picky cat and you won’t find yourself in a scramble if the one variety of cat food your feline master will eat is discontinued or becomes difficult to get. That became a major problem during and after the pandemic, when disrupted supply chains and shortages of packing materials meant you never knew what you’d find on store shelves.

But there’s another good reason to do it: variety keeps your cat happy.

Even if your cat has a favorite food, too much exposure to that food will have diminishing returns, a research team from Japan’s Iwate University found.

But it’s not just the type of meat, texture or brand. Smell is hugely important to cats, and the study found they have much bigger appetites when presented with a novel food odor.

This is helpful not only to help us make sure our little buddies eat, but also because most of us don’t think about olfactory stimulation with cats. We build them cat condos and catios, we provide scratchers, we rotate toys. But how often do we give our cats the opportunity to enjoy new smells?

One of Buddy’s favorite things to do is sniff around the apartment building. I wait until late at night when it’s quiet and let him walk the hallways, stopping at each door to sniff. (I always remain a few feet away because it makes him feel safe, and because I can scoop him up and bring him back if he gets frightened.)

He loves it, and I don’t do it enough. After reading this, I’ll make sure little dude gets his sniffing tour more regularly.

Mars, The Pet Food Company, Claims There’s A ‘Treat Gap’ Between Cats And Dogs

The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!

In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.

That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.

Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:

“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats.

Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.“

The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.

This is one of those stories that makes me wonder if these people actually have cats.

From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.

If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”

Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.

One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.

Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!

Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”

And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.

Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.

Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.

While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.

If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.

The best piece of advice I ever got was to always take your cat’s emotions into consideration.

It really is that simple.

Now if you’ll excuse me, I have snacks to dispense.

‘Petfluencers’ Make Their Cats Wear Clothes, Plus: Why A New Coat Color Has Emerged

The quest for clicks and attention is a race to the bottom, and “petfluencers” are willing to dive deep to differentiate themselves from the thousands of others trying to build an audience.

Clothes, sneakers and hats. Vitamin supplements, energy drinks and probiotics. Backpacks and costumes.

What do all those things have in common? People are buying them for their pets, not themselves, and they’re part of the reason people in the UK spent more on pets in 2024 than childcare, hobbies or dating, according to Nationwide UK.

The problem is, they’re not doing it for their pets. Experts, including veterinarians and animal behaviorists, tell The Guardian that most cats, aside from hairless varieties like Sphynx cats, don’t like wearing clothing, nor do they like wearing costumes, or taking baths with heavy perfumes and essential oils.

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Portrait of Hipster White Cat wearing sunglasses and shirt

Influencers — or petfluencers — stage elaborate “pampering” scenes, and make their pets wear different clothes to show off their shopping “hauls.” Some pose their animals like dolls and find ways to coerce them to remain still. Audiences think it’s cute. It’s not.

As for me, I’ve got a handy chart when I’m unsure if Bud will be cool with something:

Make him wear clothes. Result: Get clawed to death
Give him baths with essential oils. Result: Get clawed to death
Make him wear sneakers. Result: Death by bite to the jugular
Force him to eat supplements or guzzle energy drinks. Result: Shredded skin and lots of blood, perhaps some light homicide.

While the animals themselves aren’t thrilled with these new trends, they probably won’t go away any time soon. There’s just too much money involved.

The average pet owner in the UK spent the equivalent of $163 per month on their companions, and only half of UK households have pets compared to 66 percent in the US. Although there’s not an apples to apples comparison of total expenses on pets per month by household in the US, Americans spend $68 a month on cats on average, according to research by ValuePenguin. For dogs, it’s about $110 a month.

‘Salty liquorice’ cats owe their unique coats to a missing snip of DNA

It’s always an interesting occasion when nature gives us something new, and the salmiak cat is definitely unprecedented in the world of feline aesthetics.

The unique cats, named after a popular liquorice candy from Finland, have a coat pattern that results from a gradient on individual strands of fur, starting out black and getting lighter toward the tip. It gives their coats a singular peppered look, and in photographs the unusual felines almost look as if they’re rendered in monochrome stippling.

The Finnish candy the cats are named for.

The salmiak cat wasn’t the product of any breeding program, and reports in Finnish media say strays with the new coat pattern/color first emerged in 2007.

To find out how the salmiak emerged, a team of Finnish, British and American scientists sequenced the genomes of two salmiak cats. They found a mutation in genes that express coat color that resulted in a missing sequence of DNA, and they confirmed the mutation is recessive. That means to get salmiak kittens, both parents have to have the mutation.

Bird Flu Kills 20 Big Cats At US Sanctuary And Prompts Pet Food Recall

Cats of all kinds are at risk of avian flu infection if they hunt birds outdoors, consume raw meat or drink unpasteurized milk.

In a tragedy that underscores how vulnerable cats of all types are to bird flu, more than half the big cats residing at a sanctuary in Washington were killed by the virus in less than a month.

Twenty cats in total died at the Wild Felid Advocacy Center, including five servals, four bobcats, two Canada lynx and a Bengal tiger.

Only 17 cats are left at the sanctuary, according to its operators.

Mark Matthews, the sanctuary director, called the H5N1 avian influenza a “wicked virus” that killed the cats in his organization’s care within 24 hours of each animal contracting it.

“We’ve never had anything like this,” Matthews said, adding that he and his staff are accustomed to cats in their care dying of old age after living long, happy lives.

In California, Gov. Gavin Newsom declared a state of emergency on Dec. 18 after infected birds were found at more than two thirds of the state’s dairy producers.

cows in barn — California’s dairy industry has been hit hard by the spread of bird flu, with more than half the state’s dairy producers impacted. Credit: Ralf R/Pexels

As of Dec. 26, bird flu had infected 65 Americans, the majority in California.

And the virus has now resulted in its first pet food recall, with Northwest Naturals pulling its turkey recipe “raw diet” food. A cat in Oregon died after consuming the food, according to the Oregon Agriculture Department.

As we noted in our earlier post about the variant of avian influenza, there’s no reason to panic. Even if you live on the west coast, the chances of your cats being infected are small.

But it’s probably a good idea to make sure your cats remain indoors, as health authorities warn cats can contract the virus directly by catching and eating birds. In one case, health officials believe three indoor cats may have caught the virus after killing mice in their home.

In addition, the American Veterinary Medical Association advises caretakers to avoid giving their cats milk, which they should not be drinking anyway, and raw meat. Domestic cats are generally lactose intolerant, and while cats can be infected with bird flu by eating raw poultry, they can also contract the virus by eating raw meat from other animals.