Facebook Is Flooded With Hoax Posts About A Supposed Black Mountain Lion

The purveyors of the deceptive posts want you to click, share and argue with other users about the veracity of the photos.

Not only is he the rarest puma in existence, he’s more well-traveled than most humans.

The mountain lion in question has a black coat, unprecedented for his species, and has been popping up all over Facebook. He’s photographed from the passenger seat of a truck cab, his tail in an unbothered curl, crouched amid the brush near a rural road.

Some posters claim they spotted the formidable feline in Mississippi. Others attribute the image to a sister-in-law who lives near Houston or a daughter in Charleston. A user in Louisiana claimed they took the photograph near the bayou, while another places the cat in Wyoming and claims he’s the first-ever documented “shadow cougar.” (Our friend Leah of Catwoods drew our attention to the images last week after seeing posts placing the cat in the south.)

In case it isn’t obvious, all the claims are full of it.

There is no such thing as a melanistic (black) mountain lion, and the big cat in the photo has the physical characteristics of a leopard, an animal that is not native to this hemisphere, let alone this continent.

The real story here is that Facebook remains a fountain of misinformation and Meta (its parent company) doesn’t care. Unscrupulous users will do anything to get attention and the clicks that come with it, and the average Facebook user is happy to indulge them, driving clicks by resharing the hoax content and juicing its algorithmic value by engaging in endless arguments with fellow users about the veracity and provenance of the photos.

Alleged big cat sightings are perfect for this sort of thing because they pique people’s natural curiosity, there’s a whiff of danger — especially when the poster claims the animal was spotted locally — and most people aren’t aware of telltale differences between cat species.

In many ways, the blurrier and more indeterminate the photo, the better: like Bigfoot and the Loch Ness monster, the idea of phantom cats is most fertile in the imagination.

These days you don’t even need a photo to get in on the click-baiting action. I asked Gemini to create an image of a jaguar-like big cat walking along a rural road at night, and this is what the LLM gave me:

In the image prompt, I asked it to make it look like an amateur photo taken with a midrange smartphone camera, but if we really wanted to get artistic, it’s simple enough to add noise, maybe some motion blur and digital artefacts to the image to make it look more like an authentically crappy, rushed shot of an unexpected animal.

Here’s the result of some simple efforts to en-crapify the “photo” further:

To give the image urgency and encourage people to engage with it, I can make it local and claim it was recent. Errors of grammar, spelling and punctuation add a nice seasoning of authenticity, along for feigned concern for others as the reason for sharing:

“Folks – just wanted to tell ya’ll to mind your pets an make sure of you’re surroundings bc theres a big cat on the lose!! my cousins GF took thus friday nite on Route 9 a few mile’s south of Dennies. a real honest to goodness black panther! BE SAFE!!!”

There’s a dangerous animal on the loose in your area! You know what you have to do: share it so others can bring their pets safely inside and stop their kids from playing outdoors, at least until it looks like the predator has moved on.

It’s your duty as a good American!

Since it doesn’t seem to matter if a quick reverse image search can settle the question of where an image came from, it’ll be interesting to see if anyone lifts the above image and text.

At the very least, maybe a few people who do think to run a search will find their way here, read about the hoax, and save themselves from getting drawn into online debates about the existence of cryptid cats.

Yes, That’s A Mountain Lion In Ring Cam Footage From NY! No, You’re Not In Danger

It’s the first time a mountain lion has been spotted in New York since 2011. Authorities aren’t sure if the cat is an escaped — and illegal — pet, or if it made an epic journey from the west coast.

For the first time in 14 years, there’s a puma on the loose in New York.

The wild cat was spotted on a Rochester woman’s Ring doorbell camera padding along the sidewalk in front of her home at about 4 am on Wednesday morning.

A representative from the state Department of Environmental Conservation cautiously said the agency is working on confirming the species of cat in the footage.

But the feline’s size, gait and tail are dead giveaways, despite the dark footage and fleeting glimpse: it’s a puma.

In the brief clip, the wild feline walks past a tree, giving the DEC an important context clue. Michael Palermo, a wildlife manager with the department, said his team measured the tree, allowing them to closely estimate the animal’s size by comparing the footage to their measurements.

“If, in fact, it is some large cat, we would want to question, how did it get here? It’s not impossible for a wild cougar to travel to New York; it’s happened before,” Palermo said. “Was it a captive one that may have been legal as a licensed facility, and if so, did it escape? We still need to do some work to verify anything like that.”

While pumas were once native to New York and thrived in the forested mountains of regions like the Catskills (“cat creek” in Dutch), the last verified sighting in New York was in 2011. That cougar crossed through the Empire State after an epic journey from the west coast, a stronghold for the species.

Some people who posted to a Rochester community group on Facebook are already freaking out, and pumas are widely misunderstood, so it’s important to note the facts:

  • Pumas are not African lions, are not closely related to them and do not behave like them
  • They’re not aggressive toward people. In fact, they try to stay away from humans and will go out of their way to avoid confrontation
  • The exceptions are when people threaten a puma’s cubs or corner the animal, giving it no opportunity to escape
  • Americans are 150 times more likely to be struck by lightning than killed by a puma. There are only 27 reported cases of people killed by pumas in more than a century. By contrast, an estimated 4,300 to 10,000 Americans have been killed by dogs in that same time span. (Higher estimates include people who did not die immediately from dog bites, and people who died of infections or complications from bites.)
  • While some people and media reports erroneously call pumas “big cats,” they are not members of the panthera genus. They are felines more closely related to domestic cats and small wildcats. Accordingly, pumas can purr and meow, but they cannot roar

Pumas are also known as mountain lions, cougars, panthers, painters, screamers, catamounts, pangui, onca parda, cuguacuarana, katalgar, chimbica, shunta-haska, fire cats, California lions, ghost cats, and red tigers, among many other names.

In fact, the species has more names than any other animal. That’s because it’s adaptable with a historically wide and varied range. There are some 40 names for pumas in English and more than 80 in Spanish, Portuguese and the languages of indigenous Native American tribes.

The species is officially known as puma concolor, or “puma of one color” thanks to its typically biege fur that, unlike tigers, jaguars, leopards and even house cats, does not have stripes, spots or rosettes.

While it’s extremely unlikely the mystery cougar would pose a threat to people, Rochester police — who have fielded several reports of sightings in recent days — advise locals to keep their pets indoors and to exercise caution while walking their dogs.

Update: The DEC has officially confirmed the cat is a puma, although it was obvious from the footage.

In the meantime, a Rochester man says he saw the wild cat — and people running away from it — on Wednesday night.

Although that sighting has not been substantiated by authorities, it does illustrate the need to educate the public about these animals.

“You know, a mountain lion, it be ‘rawr.’ They be crawling and… serious,” Curtis Jones told WHAM, an ABC affiliate in Rochester.

“I am going to keep this bat right here, man, just in case,” he told a TV reporter. “I am going to protect us, I ain’t going to let nothing happen to us, nothing. OK?”

Let’s hope common sense somehow finds its way into the Facebook algorithm amid all the misinformation as the locals discuss the sightings online.

If you’re from the area, we beg you: please do not attack, shoot or chase after the puma with a baseball bat. The animal does not consider you food, is not a danger to you, and is probably scared and hungry.

That deserves special emphasis if, as the DEC’s staff have said, the puma is more likely an escaped captive than a long-wandering traveler from the western US.

Jones said he saw the puma “slithering” and hear it “rawr,” but it’s worth noting, again, that pumas are members of the genus felinae, meaning they’re genetically and behaviorally much closer to house cats and can meow and purr, but cannot roar. Despite their size, mountain lions are not true “big cats.”

As for Jones, we hope him and his neighbors give the cat a wide berth and let the authorities safely capture it, have a veterinarian evaluate, and figure out where it belongs.

“I don’t play with lions, I don’t play with tigers, bears, nothing in the wild, I don’t play with those, I promise you,” Jones told the station. “I don’t even do rollercoasters. I’m good.”

Wordless Wednesday: They Rule The Night

Cats were built by mother nature to stalk by starlight.

From the African savannas to the Andean mountains, the jungles of the Amazon to the Hollywood hills, and everywhere in suburban America, cats of all types and sizes prowl the night. With eyes that are up to eight times more sensitive in the dark, incredibly sensitive hearing, and whiskers that can pick up the slightest change in air density, felids were built by mother nature to stalk by starlight.

Some cat species are crepuscular, some are nocturnal, but as ambush predators, they’re all at their best when hunting under the cover of darkness.

Image credits, top to bottom: Per Karlson/PVKFoto, Reddit r/natureisf***inglit, Cockscomb Basin Wildlife Preserve, Wikimedia Commons, Steve Winter/National Geographic, National Park Service, Colorado Parks and Wildlife

Dear Buddy: Why Should Us Cats Stay Indoors?

Buddy claims he’s a tiguar, not a domestic cat, and says allowing him outside is tantamount to Queen Daenerys allowing her dragons to roam the countryside in Game of Thrones.

Dear Buddy,

Dude. Everyone’s getting so uptight lately about making sure we stay inside. We’re predators! We should be running our neighborhoods, but no, our humans want to “protect” us.

As a famously fierce and ripped feline, what’s your take?

Frustrated in Fallbsurg

Dear Frustrated,

I empathize with you, I really do, but the way it was explained to me is that I’m a terrifying cat with huge meowscles, and by keeping me indoors, my human is protecting dogs, humans and other lower life forms from my potential wrath.

“Do they let tigers and jaguars run around New York?” Big Buddy asked me.

“Uh, no, I guess they don’t,” I said.

“Of course not. And that’s exactly why we can’t have you roaming the neighborhood. Think of the quandary Daenerys Targaryen had in Game of Thrones when her dragons were feasting on livestock from the farms of her subjects!”

And he’s right. A Buddy on the loose would cause all sorts of panic and other problems. I don’t want to be responsible for what happens when a bunch of humans freak out and go recklessly running in every direction, terrified I’m going to catch them.

If it takes sacrifice on my part to keep people comfortable, then I’m willing to endure the hardship of living indoors with a servant who heeds my every beck and call. It’s just the honorable thing to do.

Your friend,
Buddy

Buddy the Tiguar


Dear Buddy,

Hey, pal! How have you been?

Friendly in Florida

Hey Friendly,

I’ve been handsome, how have you been?

Buddy


Dear Buddy,

You’re not a tiger! Or a jaguar! You’re a chubby, sedentary, spoiled house cat with an enabler of a human who encourages your delusions of being a powerful big cat!

Just stop already, it’s embarrassing!

Cringing In Connecticut

Dear Cringing,

First of all, I am a tiger/jaguar, or a tiguar if you will. I just haven’t hit my growth spurt yet. My human assures me it’s gonna happen.

I also asked my human if it’s true that he’s “an enabler” who encourages my supposed delusions. His response: “That’s absurd. Who’s a big, bad cat? You are, aren’t you? Yes, you are!”

So obviously you’re a hater and soon you’ll see me prowling the jungle with David Attenborough talking about how dangerous I am! Just wait!

Buddy the Badass

Buddy Visits Leopards, Finds Himself On The Menu

Buddy’s back at it, trying to befriend big cats. Emboldened by his success with the tolerant and wise jaguars, the reckless tabby has his sights set on the savanna and its temperamental predators, the leopards. Can Buddy win the admiration of these notoriously dangerous felids, or will he end up as a light snack for a spotted cat?

VIRUNGA NATIONAL PARK, Democratic Republic of Congo — “What the heck is that?”

A leopardess raised her head in response to her mate’s question, gazing down from the sturdy limb of an acacia tree where she’d taken refuge from the scorching midday sun.

Two hundred yards ahead, a tiny gray cat was padding toward them, picking his way carefully around rocks and occasionally disappearing in the high grass.

“There’s nothin’ that a hundred men on Mars could ever do,” the little feline sang as he walked. “I bless the rains down in Africa! I bless the rains down in…”

The diminutive feline stopped near the base of the tree and looked up at the leopards.

“Jambo!” he meowed enthusiastically. “My name is Budvuvwevwevwe Budyetenyevwe Buddabe Ossas!” he announced. “You can call me Buddy!”

Jambo!

The adult leopards were momentarily stunned until one of the cubs awoke from her nap, spotted Buddy and exclaimed: “Look, mommy, lunch!”

The small cat flashed a wide smile.

“That’s a great idea! I’ve already eaten, but you know what they say: a lunch a day barely keeps the rumbles at bay! I’m a three-lunch cat, myself. So what are we having?”

Another cub piped up.

“That’s not lunch, that’s a snack!” he told his sister.

“And what a cute little snack he is!” the female cub said, gracefully dropping from her napping spot in the tree.

Buddy’s eyes bulged.

“You’re…you’re talking about me?”

The male cub did a squeaky impression of a roar.

“Do you see any other single-serve snacks around?”

Buddy licked his lips, his effort to hide his fear betrayed by his rising hackles and tail, which now resembled a quivering spiked club.

“I…I…I am a cat,” he said in his best impression of an authoritative meow. “I’m practically your cousin!”

The female was just paces away now and moving too fast for Buddy’s liking as he backpedaled.

“The question is,” she said, “are you tasty like cousin Serval or cousin cheetah?”

An image of a leopard cub
Credit: RudiHulshof/iStock

Buddy changed tactics.

“This is an outrage! Not even the tigers tried to eat me! This is…this is, uh, catibalism!”

The cubs were circling him now.

“Mommy, can we have a snack?” the male cub called, looking back at his mother on the tree.

“As long as it doesn’t spoil your dinner later,” came the reply.

“It won’t, mamma!”

Buddy gulped.

The cubs closed the distance, ready to strike, and Buddy was babbling while pleading for his life when the earth itself shook.

Branches jolted and leaves dropped. A flock of birds nesting in a nearby tree took off, silhouettes etching ephemeral geometric patterns in the sky. In the distance, a baboon shrieked a warning to its troop.

The cubs went from aggressive to retreat in the span of an instant, and even their parents looked alarmed, taking off after their young.

Buddy watched them flee, wondering if he should bolt in another direction as something incomprehensibly gargantuan lumbered toward him, shaking the trees.

He’d emptied his bowels by the time a gigantic head poked through the foliage, followed by the rest of the colossal beast. It was gray-skinned, leathery and bizarre, unlike anything Buddy had ever seen.

“Giant space aliens!” he screamed, turning around and running right into a tree trunk.


“Ahhhhh! Don’t eat me!”

Buddy awoke in a sweat, his fur damp in the soupy, stifling heat.

An entire platoon of the peculiar beasts stood around him, their sizes ranging from 25 Buddies in mass to freakishly large individuals sporting pairs of prodigious teeth that looked like scimitars made of bone.

“Einstein’s awake,” one of them rumbled, and the rest turned from stuffing themselves with leaves to get a better look at the Liliputian animal before them.

“What is that thing?” one of them asked.

“It’s a fun-size cheetah!” one exclaimed confidently.

“No, it’s a baby Serval!” another said. “But the color’s all wrong.”

In the distance, a giraffe poked its head above the tree line, pausing to munch on the silky pink flowers of a mimosa tree.

Buddy was saved from hungry leopards by friendly giant space aliens!

Buddy cautiously pushed himself up on his paws. These aliens did not seem interested in eating him.

“Greetings,” he said. “I am a feline, a cat from planet Earth! What planet do you come from?”

There was a pause, then trumpeting, cacaphonic laughter.

“‘What planet are you from?'” one of the great beasts mimicked, sparking a second round of giggles that sounded like the trombone section of an orchestra, if someone had slipped the players psychedelics.

“We are elephants, and this is our home,” said the leader, a magnificent female. “And you, little one, are fortunate we happened by.”

Buddy puffed himself up.

“I think you mean the leopards were lucky,” he said, flexing his meowscles. “They didn’t want to tangle with these guns.”

The elephants chortled. “Can we keep him? He’s funny!”

The matriarch shook her massive head.

“He is far from home, and he should return before he runs into leopards again, or something worse,” she said.

Buddy looked unsure of himself.

“But I’m homies with the jaguars and the tigers! I thought…you know, I could be down with the leopards too. Us big cats gotta stick together, ya know? It’s hard out there for an apex predator. By the way, got any lunch?”

One of the elephants raised her trunk, pointing east toward a herd of intimidating horned beasts.

“Lunch,” she said. “Think you can take them?”

Buddy gulped.

“Go home, little one.”


Buddy’s version of events!

“So anyway,” Buddy said, addressing his human, “that’s how I impressed the leopards, and they made me their king. In fact, they bestowed the honorific ‘Paka mkubwa na mwenye misuli hodari,’ which means ‘great and mighty muscled cat’ in Swahili!”

“Sounds like you had quite an adventure! That’s impressive, Bud!” Big Buddy said.

“It is! It is!” Buddy said, nodding vigorously.

Big Buddy made a whistling sound.

“Was that before or after you peed yourself in terror?”

“What? I…no, I told you, they made me their king! Where did you hear this, this slander?”

Big Buddy reached for his iPad, pulling up images of a terrified Little Buddy running from leopard cubs on the savanna, Buddy running head-first into a tree, and Buddy cowering before a herd of elephants.

“A wildlife tour was nearby during your ‘coronation,’ but this is probably just a gray tabby who looks exactly like you and happened to be right where you were crowned,” he said. “Congratulations, Your Meowjesty!”