Mars, The Pet Food Company, Claims There’s A ‘Treat Gap’ Between Cats And Dogs

The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!

In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.

That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.

Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:

“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats. 

Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.

The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.

This is one of those stories that makes me wonder if these people actually have cats.

From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.

If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”

Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.

One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.

Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!

He always looks innocent, doesn’t he?

Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”

And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.

Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.

Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.

While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.

If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.

The best piece of advice I ever got was to always take your cat’s emotions into consideration.

It really is that simple.

Now if you’ll excuse me, I have snacks to dispense.

Buddy The Cat: ‘The Only Limit Is Your Imeowgination!’

Buddy the Cat explores deep within the heart of the Amazon jungle, where he encounters foul and hostile creatures!

Today we present Buddy the Cat in an Amazonian Adventure, brought to you by the Center for Greater Buddesian Propaganda.

“The Center for Greater Buddesian Propaganda: Documenting The Achievement’s Of Earth’s Most Interesting And Ripped Feline, One Legend At A Time”

Today’s adventure finds our hero returning to the jungle to commune with the ancient jaguar spirits and eat turkey with his jaguar buddies.

The lesson: The only limit is your imeowgination. You’re as brave, meowscular and ripped as you imagine yourself to be. Or, at least Buddy is. YMMV.

Happy Sunday!

Point/Counterpoint: ‘You Don’t Tell Me When To Sleep, Human!’ vs ‘A Consistent Bedtime Is Important!’

Buddy the Cat argues that a consistent bedtime is key to feeling good and healthy, while Buddy the Cat counters that stupid humans don’t tell him when to sleep, HE decides. Who’s right, Buddy or Buddy?

A Consistent Bedtime Is Important

What are you doing, human? It’s bedtime! Mow mow! You’re supposed to be in this bed and laying down so I can use your face as a pillow, drape myself across you, or burrow comfortably against your side to soak up body heat.

What am I supposed to do without a human sleeping substrate? How can any cat be expected to sleep like this? I know you claim there are so called “stray cats” who don’t have humans, but that is preposterous and I don’t believe it.

Let’s go! I read an article saying it’s very important to have a regular sleep schedule. Well, actually, I just saw the headline, but I got the gist of it, which is that you have to go to bed right meow!

You Don’t Tell Me When To Sleep, Human!

Sleep? Now? That’s ridiculous.

No, I have shadows to chase, toys to kick around and I really wanted to get into redecorating things around here, because they’re looking a little too orderly for my tastes.

Go ahead, go to bed. In a few minutes I’ll cry outside the bedroom door until you get out of bed and open it, then I’ll decide I don’t want to go in after all. I’ll do that two, maybe three more times just because I can.

Oh, you thought I was settling in? Nah. I have a bowl of water to splash all over the place, then I’ll cry until you get up again and refill it, and when you get back into bed for the fifth or sixth time, I’ll cry incessantly again because my dry food bowl is empty, meaning there’s plenty of food but it’s all pushed up to the sides.

Do not forget our pre-slumber ritual! You have to scratch my chin while I purr and you tell me what a good boy I am. Then you have to scratch the top of my head while I purr and you tell me what a good boy I am.

After that, maybe I’ll sleep. We’ll see.

Another Serial Cat Killer, This Time Fresh From Prison, Goes Right Back To Killing Strays. Clearly, Existing Laws Are Not Enough

When serial cat killers serve sentences of less than a year due to plea deals and early release for good behavior, how much deterrent value do our laws have? Not much, it seems.

Note, 5/3/2025: We’ve heard from two readers who say the MyNorthWest report contains inaccuracies. We’ve reached out to the police and will follow up with police and courts on Monday to verify the facts and correct potential misinformation. Apologies for the confusion.

Every couple of months, at least in the last year or two, I’ve slowed down on posting, and almost always for the same reason: my cat-related news alerts are  seemingly endless streams of depressing stories about people shooting, strangling or dismembering cats.

It never ends, and sometimes it’s so overwhelming that I’m put off from writing for days. At the same time, I am not a believer in the idea that all animal blogs should be saccharine feel-good fests about fluffy kittens and TikTok videos of cats doing silly things.

There’s always a place for celebrating cats, but if they’re in danger, and if the stories point to wider trends that cat lovers should know about, then I think it’s our responsibility to remain educated. Not only so we can guard against threats to our little friends, but also so we can add our voices to the chorus calling for tougher laws and greater accountability.

That’s ultimately what this is about: accountability.

Stories about two cat serial killers in about a week have made it clear that even the strengthened animal protection law — the Preventing Animal Cruelty, or PACT Act — passed in 2019, during the first Trump administration, raising animal cruelty and murder to the level of a felony, are still not enough. They’re not a deterrent, especially when the convicted abusers and killers end up serving a year or less because prisons are overcrowded and the wider law enforcement community still doesn’t take animal-related crime as seriously as other violence.

Antoine Leander Runner Jr. is a serial murderer of cats. The Seattle man was recently released from prison after serving just a year for a felony animal cruelty conviction.

The 43-year-old’s modus operandi was setting up crude, homemade snares and traps to capture and harm felines. He was also known in cat rescue circles, where he posed as a cat lover and took advantage of programs to get free supplies, including “cat food, kennels, collars, leashes, and treats to lure cats and kill them,” according to MyNorthWest, a Seattle news site.

When locals discovered new homemade traps in Runner Jr.’s old haunts and trail cameras picked up images of the man himself stalking wooded areas, neighbors called police and area shelters. The evidence showed Runner Jr. was allegedly visiting cat colonies at night and had picked up right where he left off. One colony cat’s body was discovered on March 31, “disemboweled and publicly displayed.”

“Animal Control confirmed the injuries to the cats were human-caused,” MyNorthWest reported, adding that it appears Runner Jr. was visiting colonies “every night” to hunt cats.

Above images by u/picardhasyourback, posted to the SeattleWA subreddit. Click on the images to see full-size versions.

Runner Jr. was picked up by Seattle police this weekend after a neighbor spotted him in a wooded area and phoned authorities. The convicted cat killer, who had a new bench warrant out for his arrest, was charged with a misdemeanor, but more charges are likely as police investigate his latest alleged attacks on Seattle-area cats.

The Seattle man was originally arrested for killing cats in 2023, but was released early. The Seattle area was also terrorized by a serial cat killer who stalked the area in 2018, mutilating cats so badly that I won’t repeat the details on this blog out of respect for readers.

It should be made clear that Runner Jr. was not connected to the 2018 killings, but police should reconsider those cases as well because if it turns out Runner Jr. is guilty of these latest cat murders, it will be abundantly clear that he is a high recidivist offender who cannot be trusted to leave the animals alone. He should serve a long, unabridged prison sentence and be subject to constant monitoring when he’s released.

Antoine Leander Runner Jr. was arrested this weekend by Seattle police. Credit: Sarah Seiler/Facebook Georgetown Community Discussion Group

What’s the solution here? Increasingly tough criminal penalties for animal abuse and murder? Expensive monitoring equipment to watch over every cat colony? Education and training for law enforcement so violence toward animals is taken as seriously as it should be?

I hate to keep pointing out that people who harm animals are likely to “graduate” to harming humans, as many studies have shown, because it implies that we should only be concerned about animal abuse for its tendency to turn into human abuse. It obscures the fact that animal life is intrinsically valuable, and that cats — and dogs, many bird species, mammals and marine life — are sentient, with their own thoughts and emotions. But if that’s what it takes for people to take this sort of thing seriously, then it’s worth repeating the point.

Report: Trump Officials Added Buddy The Cat To Houthi War Plans Text Group

The mercurial tabby cat tried to convince Secretary of Defense Pete Hegseth to bomb the Isle of Dogs, White House officials grudglingly acknowledged.

The controversy over leaked war plans expanded Monday after new reports revealed a journalist was not the only outsider added to a text group between senior members of the administration.

Buddy the Cat, a domestic tabby from New York, was also invited to the group and subsequently made privy to classified information, the White House acknowledged.

While Atlantic editor Jeffrey Goldberg observed the text conversation between senior members of the Trump administration without participating in the exchange, sources say Buddy the Cat tried to convince Pete Hegseth, the defense secretary, to bomb London’s Isle of Dogs.

In addition, White House press secretary Karoline Leavitt grudgingly acknowledged Buddy was able to convince Hegseth and Kristi Noem, the homeland security secretary, to send federal agents to the home of a cat named Smudge, describing him as “a gastronomic terrorist who hates America and will stop at nothing to claim all the snacks for himself.”

When administration officials denied knowing Buddy the Cat, social media users began unearthing dozens of photos of the feline associating with national leaders. No one knows how deep the conspiracy goes.

Initially White House officials denied the feline was given access to the text group, with Leavitt calling it “an egregious example of the fake news media inventing absurd stories,” but they were forced to acknowledge the veracity of the incident when confronted with copies of the exchange.

“Folks, we are cleared for go, CENTCOM has given us the green light for the fifth strike package,” Hegseth wrote. “F-18 launch imminent.”

“Are we just going to ignore the Isle of Dogs?” Buddy the Cat texted in response.

The text caused confusion, with several senior officials speculating on the sender’s identity.

“The contact says ‘BTC.’ Who the heck is this?” Director of National Intelligence Tulsi Gabbard asked.

“It’s [US Marine Corps] Gen. [Barrington T.] Caldwell,” replied Mike Waltz, the National Security Advisor. “Got to be.”

Noem also initially tried to distance herself from the scandal by claiming she didn’t know Buddy, but photographs soon emerged of the tabby cat lounging on the podium while she spoke at CPAC in 2003.

It’s not clear how senior White House officials were convinced by a cat that a London neighborhood was related to an Iran-backed Shia militia in Yemen, but an anonymous official credited Buddy the Cat for “being very convincing. We all thought he was the general.”

While the feline’s suggestion to bomb the London neighborhood was co-signed by Hegseth, it was ultimately rejected by CENTCOM, which noted the UK is an allied country and there was no indication “terrorist dogs” populated the London neighborhood.

More successful was Buddy the Cat’s suggestion to send a federal strike team to the home of Smudge, his archrival.

The chonky cat screeched his innocence after heavily armed and armored federal agents smashed the door down and found him mid-bowel movement in his litter box.

“1337et: Agents have located the CHONKY little jerk in his domicile, where they found fresh explosive materials in his litter box and a suspiciously well-stocked cupboard,” Buddy wrote to the Houthi PC Small Group.

“Congrats, general!” Waltz wrote, while Noem called the arrest “a major win for American freedom and security.”

Reporters, former military officers and intelligence officials criticized the leak, pointing out that if a cat could get access to highly sensitive war plans — and influence them in real time — America’s enemies could do the same. But White House officials pushed back on the criticism, saying it was overblown.

“So someone put a cat on a text chain,” Leavitt said, snapping at a reporter during a press briefing. “So what? You guys are, like, being so dramatic!”