‘Petfluencers’ Make Their Cats Wear Clothes, Plus: Why A New Coat Color Has Emerged

The quest for clicks and attention is a race to the bottom, and “petfluencers” are willing to dive deep to differentiate themselves from the thousands of others trying to build an audience.

Clothes, sneakers and hats. Vitamin supplements, energy drinks and probiotics. Backpacks and costumes.

What do all those things have in common? People are buying them for their pets, not themselves, and they’re part of the reason people in the UK spent more on pets in 2024 than childcare, hobbies or dating, according to Nationwide UK.

The problem is, they’re not doing it for their pets. Experts, including veterinarians and animal behaviorists, tell The Guardian that most cats, aside from hairless varieties like Sphynx cats, don’t like wearing clothing, nor do they like wearing costumes, or taking baths with heavy perfumes and essential oils.

Influencers — or petfluencers — stage elaborate “pampering” scenes, and make their pets wear different clothes to show off their shopping “hauls.” Some pose their animals like dolls and find ways to coerce them to remain still. Audiences think it’s cute. It’s not.

As for me, I’ve got a handy chart when I’m unsure if Bud will be cool with something:

  • Make him wear clothes. Result: Get clawed to death
  • Give him baths with essential oils. Result: Get clawed to death
  • Make him wear sneakers. Result: Death by bite to the jugular
  • Force him to eat supplements or guzzle energy drinks. Result: Shredded skin and lots of blood, perhaps some light homicide.

While the animals themselves aren’t thrilled with these new trends, they probably won’t go away any time soon. There’s just too much money involved.

The average pet owner in the UK spent the equivalent of $163 per month on their companions, and only half of UK households have pets compared to 66 percent in the US. Although there’s not an apples to apples comparison of total expenses on pets per month by household in the US, Americans spend $68 a month on cats on average, according to research by ValuePenguin. For dogs, it’s about $110 a month.

‘Salty liquorice’ cats owe their unique coats to a missing snip of DNA

It’s always an interesting occasion when nature gives us something new, and the salmiak cat is definitely unprecedented in the world of feline aesthetics.

The unique cats, named after a popular liquorice candy from Finland, have a coat pattern that results from a gradient on individual strands of fur, starting out black and getting lighter toward the tip. It gives their coats a singular peppered look, and in photographs the unusual felines almost look as if they’re rendered in monochrome stippling.

Credit: Ari Kankainen
The Finnish candy the cats are named for.

The salmiak cat wasn’t the product of any breeding program, and reports in Finnish media say strays with the new coat pattern/color first emerged in 2007.

To find out how the salmiak emerged, a team of Finnish, British and American scientists sequenced the genomes of two salmiak cats. They found a mutation in genes that express coat color that resulted in a missing sequence of DNA, and they confirmed the mutation is recessive. That means to get salmiak kittens, both parents have to have the mutation.

Wordy Wednesday: Critically Endangered Orangutan Babies

The palm oil and logging industries have killed so many orangutan mothers, there are now more than a dozen major orangutan orphanages in Borneo and Sumatra. The pressure on orangutans, with whom we share 97% of our DNA, shows no signs of abating.

Orangutans are critically endangered, and the biggest threat to their continued existence comes from the agricultural sector, which has razed 55 percent of the species’ habitat in recent decades.

Jarang, a baby orangutan born in 2023. Credit: Blackpool Zoo

Logging companies clearing irreplaceable, old-growth jungle to claim more land for palm oil plantations have no compunction when it comes to flattening jungles despite the presence of orangutans hiding in the trees. The loggers often shoot the large apes on sight, leaving terrified, traumatized babies still clinging to their dead mothers, or taking them to sell as pets.

Of those left to die, the lucky babies are rescued before they starve and are brought to one of the many orangutan orphanages in Borneo and Sumatra, where they attend “school” to learn how to do everything from climb to forage. It takes at least eight years to teach them how to survive on their own, which is about the time it takes orangutan mothers to do the same job in the wild.

The unlucky babies end up as local pets, sold off to entertainment troupes or shipped off to places like Dubai, where wealthy clients will pay a premium for them.

Caretakers must start by teaching rescued orphans the most basic things, like how to climb and move through the jungle Credit: Borneo Orangutan Survival Foundation
Logos, an orphaned baby orangutan who was rescued in 2023 by the Jakarta Animal Aid Network (JAAN) Credit: International Animal Welfare Fund (IAWF)
Baby Galaksi (Indonesian for galaxy), was found wandering the jungle without his mother in 2021 by a villager in Borneo. He’s now in a “school” that teaches orphaned orangutans how to do everything from evading predators to discerning edible fruit from harmful and poisonous varieties. Credit: Samboja Lestari Orangutan Rehabilitation Centre

So what is palm oil, and why are countries in Asia bulldozing ancient jungles and forests to clear room and make more plantations?

Per the WWF:

“Palm oil has been and continues to be a major driver of deforestation of some of the world’s most biodiverse forests, destroying the habitat of already endangered species like the Orangutan, pygmy elephant and Sumatran rhino. This forest loss coupled with conversion of carbon rich peat soils are throwing out millions of tonnes of greenhouse gases into the atmosphere and contributing to climate change. There also remains some exploitation of workers and child labour. These are serious issues that the whole palm oil sector needs to step up to address because it doesn’t have to be this way.

Palm oil is in nearly everything – it’s in close to 50% of the packaged products we find in supermarkets, everything from pizza, doughnuts and chocolate, to deodorant, shampoo, toothpaste and lipstick.”

Palm oil is in constant demand, and it’s an easy to grow, incredibly efficient crop. Indonesia and Malaysia, the only two countries in the world where orangutans exist, produce 85 percent of the world’s palm oil.

Images of orangutan babies in wheelbarrows are common on social media, but usually stripped of context. Orphanages use the wheelbarrows to bring infants and toddlers to and from “school” every day. Credit: International Animal Rescue
Asoka was found crying in the jungle by a fisherman in Borneo. He was brought to an orphanage in Borneo. Credit: International Animal Rescue’s rehabilitation Centre in Ketapang, West Kalimantan

We share 97 percent of our DNA with orangutans, making the species our second-closest cousins from a genetic standpoint. Some studies claim orangutans are our closest relatives based on our phenotypical similarities.

Orphaned orangutans attending “school” to learn how to survive in the wild. Credit: Borneo Orangutan Survival Foundation
A baby at an orangutan orphanage is fed by a caretaker. Credit: Borneo Orangutan Survival Foundation

Want to read more and learn how to help?

Here are some links to get you started. PITB is a big fan of the Jakarta Animal Aid Network, which successfully pushed Jakarta’s municipal government to ban the incredibly cruel “topeng monyet” monkey street shows:

World Wildlife Fund: Orangutans
Jakarta Animal Aid Network
Borneo Orangutan Survival Foundation
The Orangutan Project
Rainforest Trust

Petition Aims To Make NYC Bodega Cats Official, Help Pay For Their Vet Care

The plan would allow bodega owners to certify their cats, eliminate city fines for keeping them, and help find homes for working felines if their stores shut down

Cats have been a fixture in New York City’s bodegas for decades, but technically they’re illegal.

The fact that they’re so widespread, and owners of the small groceries/delis don’t try to hide them, underscores the absurdity of the situation. The fine for keeping a cat in a bodega in New York is $200 for the first offense, capping out at $300, but the fine for a rodent infestation starts at $300 and can rise to as much as $2,000 for repeat offenses. That’s in addition to the cost of bringing in pest control to get rid of the rats, which can easily add hundreds or more to an expensive problem.

So given the option between a maximum $300 fine with a clean, rodent-free shop, and potentially crippling fines — plus infestation — for rodents, thousands of bodega owners opt for the former. It’s a no-brainer.

Kota, a bodega cat from Brooklyn. Credit: Wikimedia Commons

The cats are also favorites of customers, and bodega owners don’t hesitate to talk to media when their cats go missing, nor do they turn down Dan Rimada, who runs the extremely popular @bodegacatsofnewyork Instagram page.

Now Rimada is the man behind a petition that seeks to eliminate fines for the store-dwelling felines, establish a voluntary shop cat certification, and help bodega owners get veterinary care for their little helpers.

Rimada proposes soliciting seed money from city government as well as deep-pocketed donors in the pet food industry — “think Purina, Chewy, PetCo” — to establish a veterinary care fund for the city’s working cats.

“Through years of hands-on experience, I’ve witnessed both the charm of well-cared-for bodega cats and the harsh reality of neglect when standards aren’t met,” Rimada wrote in the petition, which has almost 5,000 signatures as of Feb. 28. “In conversations with rescue organizations and experts in public policy, business, and technology, we’ve designed a realistic, community-driven solution.”

Credit: @bodegacats_/Twitter

The fund would help cover the costs of care, with additional “micro-loans” available for emergencies.

Rimada envisions it as a triple win for the shop owners, rescuers who will be compensated for their time, and most importantly, the cats. If city leaders are willing to engage, Rimada says he hopes to conduct a year-long pilot program to see what works and what would need tweaks, with input from rescuers, veterinarians and the people who care for the cats.

The petition and resulting plan was inspired by cases like that of Kobe, a Hell’s Kitchen bodega cat who almost died of a urinary infection when the owners of the bodega balked at paying veterinary bills.

WaPo’s Guide To Taking Better Photos Of Your Cat, PLUS: Snopes Weighs In On Cats And Bubonic Plague

A historian casts doubt on tales of widespread cat purging, tracing the origin of the claims to a novel published in the 1990s.

The Washington Post has a new guide for taking better photos of cats and dogs with some solid advice for people using smartphones as well as more traditional cameras.

The article is in front of the paywall so you don’t need a subscription to view it, and it emphasizes a few major points I’ve often written about when people ask me how I’ve been able to get certain shots of Bud:

  • Always let your cat get used to the camera, whether she sniffs it, head butts it or just wants to see it up close. Let her check it out and lose interest and then it becomes just another thing, allowing you to begin capturing more candid-style photos.
  • Bribe ’em: Your cat’s a model and deserves compensation. A few treats will keep him hanging around and happy as you snap away.
  • Pay attention to the lighting, especially if you’re shooting a black cat or a kitty with a darker coat pattern. Unless you’re going for a silhouette or a sunrise behind your furry friend, keep your cat facing to the right or left of the primary light source so you’re getting light and shadow to put those feline features in relief. It’s also worth taking a close look at how professional photographers shoot melanistic jaguars and leopards, carefully using light to highlight their features. In the right conditions their rosettes are still visible, they’re just slightly different shades of black. While house cats don’t have rosettes, the same attention to light and detail can help pick out the contours of their beautiful coats.

Black jaguar at Edin Zoo
Under the right light conditions, the contours, spots and rosettes of a black jaguar are visible in beautiful detail. Credit: Edin Zoo/Wikimedia Commons

Did People Really Slaughter Cats During The Plague?

It’s often claimed that Europeans murdered felines en masse during the waves of Black Plague that devastated Europe during the Dark Ages, visiting countless cruelties on cats while inadvertently amplifying the spread by nearly wiping out disease-carrying rodents’ most effective predators.

In a new post that closely examines documents and evidence from burial sites of the era, Snopes concludes there was much less cat-killing than claimed, and the claims of widespread purging at the hands of pandemic-weary zealots have their roots in a 90s novel, which was then circulated on the web as fact.

Sites where as many as 79 sets of cat bones from the era were found show clear signs that the animals were slaughtered for their fur, and a singular slaughter in 1730s Paris often cited as proof is not only a few centuries off but was also motivated by class hatred, not fears of the plague.

While the papal bull Vox In Rama was real, and a famously zealous inquisitor really did make the preposterous claim that Satanists had a ritual that involved literally kissing the asses of black cats, the pope never called on anyone to kill felines and there’s no evidence that people took it upon themselves to do so. There was plenty of other unbelievable superstitious idiocy that led to the deaths of animals at the time, including the practice of putting animals on trial for alleged crimes, but Europeans weren’t rampaging through towns and killing cats.

Snopes quotes Welsh historian Mike Dash, who says the modern claims of widespread cat-killing are “almost certainly a modern internet-based fabrication.”