Mars, The Pet Food Company, Claims There’s A ‘Treat Gap’ Between Cats And Dogs

The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!

In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.

That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.

Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:

“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats. 

Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.

The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.

This is one of those stories that makes me wonder if these people actually have cats.

From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.

If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”

Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.

One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.

Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!

He always looks innocent, doesn’t he?

Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”

And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.

Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.

Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.

While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.

If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.

The best piece of advice I ever got was to always take your cat’s emotions into consideration.

It really is that simple.

Now if you’ll excuse me, I have snacks to dispense.

Wordy Wednesday: Visiting Japan’s Snow Monkeys

Meet the Japanese macaques, also known as snow monkeys, living in an enclosure on the side of Mt. Takao, about an hour from Tokyo.

A note on this series: Although I published some of these photos earlier, the majority have been recovered from an old drive that took a circuitous route of more than five years, three continents and four countries to get back to me. I plan to run them in themed segments on Wednesdays this summer, including Tokyo nightlife, shrines, cityscapes and more. This week’s photos are from the snow monkey exhibit at Mt. Takao.

Japanese macaques are the northernmost-dwelling of any non-human primate species.

They’re built for the cold, with heavier coats than their cousins, the rhesus, long-tailed and bonnet macaques. They also sleep in well-organized groups, rotating so each monkey gets time in the center to soak up body heat, and they’re famous for keeping warm in northern Japan’s hot springs.

But as these photos show, snow monkeys are also adaptable, and they make the best of things during the hot, humid summers at Mt. Takao, about 51 km (30 miles) from Tokyo.

These photos were taken on a hot day in June when I was one of only a handful of visitors.

Welcome to Mount Takao! So you want to see snow monkeys?
“The milk bar’s open!” Snow monkeys, aka Japanese macaques, are extremely attentive mothers. This baby is is about 8 to 10 weeks old and completely dependent on mom.
“I’ve had my fill of milk, now it’s time to explore!”
“But mom won’t let me go far! I’m too young to go off on my own, and mom is really protective of me.”
“If I could…just…get away…for a sec!”
“Come on, mom! Let me play!”
A keeper at the Mt. Takao monkey enclosure. She has a hat…but not for long. Note the mischievous monkey on her shoulders, who’s waiting for just the right moment to grab her hat and run.
The monkey on the left is like: “Oh crap, here it comes!”
The keeper is staring daggers directly at me. There was a small crowd at the Mt. Takao snow monkey exhibit that day, and while the Hat Incident delighted the onlookers, the keeper was not amused when she saw me snapping away. I’m pretty sure she wanted to throttle me. Sorry!
Yeah, she definitely hates me.
Getting her hat back was not an easy task. The devious little monkey who made off with it immediately retreated into a small cave/shelter system big enough for the macaques, but too small for humans to enter. Making matters worse, there were at least four or five entrances and exits. Every time the keeper approached, the little monkey darted inside and popped up through a different hole, like a game of wack a mole. Eventually it took both keepers to retrieve the hat.
“Oh, you know, just chillin’.”
I was super close to this little lady. She was probably about two or three years old.
Macaques live in troops of up to 300 members, and their societies are matrilinear, meaning an individual monkey’s “rank” in the troop’s social hierarchy is determined by who their mother is.

Macaque troops are headed by alphas who are the strongest males and deal directly with protecting troop members, but the matriarch runs most aspects of troop life.

Here, a snow monkey mom hugs her child. The bond between moms and their kids is strong. Daughters stay with their mothers and their troops for life, while sons remain in the troop until they’re about five years old, at which time they depart to avoid inbreeding. They often go on to live as bachelors in small groups before joining or starting their own troops.
This baby is geckering. A gecker is a “loud, pulsed vocalization” usually described as a “broken, staccato noise.” People often think of it as a baby macaque throwing a temper tantrum, but it’s more than that, and it’s involuntary, meaning the babies can’t control it. In plain English, it’s a noise, accompanied by spasms and made by babies and young macaques when they’re particularly upset. Babies usually gecker when they’re separated from their mothers, being bullied by older monkeys, or in situations when they want to nurse but their moms won’t let them.
Another mom with a young nursing baby. This baby is a bit older than the one above, probably about three months old.
The first baby again. Notice how mom is grooming the baby. Grooming is an important aspect of macaque social relations, in addition to serving the practical function of clearing insects and other debris from fur.
More social grooming. The monkey on the right is attentively picking insects from the fur of the monkey on the left.
He’s big, he’s old, he’s battle-scarred. He’s the alpha, and he always gets groomed first, whenever he wants. He also eats first, enjoys the best lounging spots, and gets to mate with his choice of females. In the wild, alphas don’t retain their thrones long, often being deposed within a year or two. Extraordinary alphas who keep their troops in good stead and enjoy an aura of invincibility can last a decade or longer.
Babies nurse for as many as two years and spend almost the entire first year of their lives holding onto their moms. That’s one reason why the practice of buying baby monkeys — or any monkeys — as pets is incredibly cruel, and it’s why pet monkeys are always seen clinging to stuffed animals. They’re taken from their mothers within hours or days, and they need the tactile comfort of holding onto — and being held by — their mothers.

Harry Harlowe’s infamous experiments in the 1960s proved that the physical comfort of being held is crucial to the psychological development of all primates, humans included. If a baby is denied that, the consequences manifest as severe psychological issues later in life.
A male member of the troop. It’s not clear if this guy was brought in from another captive troop elsewhere in the country, or if he’s native to the Mt. Takao troop. If it’s the latter, at his age — about four or five years old, give or take — he’ll be expected to soon depart. Young males leave their troops to avoid inbreeding and potential violence as they become stronger and are viewed as potential rivals to the alpha and/or his lieutenants.

Adios, humans!

Lost Photos Of Kitten Bud!

From summer 2014 when Bud was about five months old.

Bud says: “Derp derp derp! I’m a bug-eyed kitten! Derp!”
Bud says: “Now THIS is a more regal image befitting my status as a handsome feline!”
Bud says: “Here I am in action! As you can see, I was ripped but not quite as meowscular as I am now.

‘The Great Pet Awakening’: Theologians Say Bonding With Animals Can Be A ‘Religious Experience’

A new story from CNN examines how friendship with animals can enhance our spiritual lives.

If you ask Bud, I’m sure he’d agree that merely having the privilege of being friends with him is akin to a transcendental experience.

“Yes, human, by stroking my fur, you are brushing up against the divine!” he’d probably say. “Now make a proper offering, and don’t skimp out on me. I want the good snacks!”

The massive ego of my cat aside, some theologians and spiritualists say we’re in the midst of a “Great Pet Awakening,” with more people than ever welcoming animals into their homes, treating them like family, and coming to profound realizations by bonding with them.

Our pets can help us come to grips with our own mortality, amplify our own spiritual lives and even help us heal, they say. Some of it’s nebulous, including a Pew poll that found most Americans believe pets are imbued with some sort of vague supernatural energy, and some of it’s tangible, like studies that have found cat purring has a calming effect on people as well as cats.

If you’re interested in reading more, CNN’s story on the “awakening” quotes a Canadian theologian and author, a Buddhist, and, tragically, a “psychic medium.” In true grief vampire style, the latter says “pet psychics” can offer people “a chance to hear personalized messages from their pets in the Great Beyond.”

“Now leave the snack, bow, and retreat until I call for you again. That’s a good human.”

I don’t like thinking about a time when Bud will be gone, but when that day comes, if I encounter a “pet psychic” who tells me Bud sends his love and appreciation from the afterlife, it’ll reinforce my dim view of self-proclaimed mediums. If, however, the “psychic” tells me that Bud is still miffed about the times dinner was late, or he’s annoyed that I’ve adopted another cat who has inherited his toys, I’ll change my tune!

In any case, I think there’s one hugely important thing the CNN story does not touch on. It focuses on the way pets benefit people, but perhaps the most profound gift our animals give us — if we’re open to it — is a new appreciation for them, and what a miracle they are.

It’s 2025, but surprisingly, there are lots of people who are still stuck in a pre-cognitive revolution mindset, viewing animals as little more than biological automatons. They deny animal cognition, emotions and agency, as if B.F. Skinner and behaviorism remain the credible model. To do that, you’d have to ignore more than sixty years’ worth of research proving our furry friends have their own rich internal lives, their own thoughts and feelings.

Buddy’s ego may be slightly inflated.

That, to me, is one of the great things about cats. If I was a merely adequate servant, the Budster would take the free meals, the shelter and the warm bed, and ignore me until he wants something. Instead, he’s rarely more than three feet from me, he spends much of his day sitting on me or in direct physical contact, he can’t abide any barrier between us, and he expresses his love by marching up to me, purring up a storm, and rubbing his head against my face.

He chooses to do that, and it tells me that for all the boneheaded mistakes I’ve made, I must be doing a pretty decent job. He’s not my property, he’s my Buddy.

Worst Fears Confirmed As Cops Find ‘Dozens’ Of Dead Felines In Accused Cat Killer’s California Home

The suspect had been spotted by several people who live in the neighborhood, who said they saw him luring cats with food and injecting at least one feline with a needle.

For the past two years, people in Santa Ana, California, have sworn there was a serial cat killer in their midst.

The allegations picked up steam this week after a local TV station aired a segment from angry and confused neighbors whose pets disappeared, as well as others who saw the suspect injecting at least one cat and scooping up others. The neighbors shared information on a hyper local platform, zeroing in on one particular neighbor.

On Wednesday, the Santa Ana Police Department arrested 45-year-old Alejandro Oliveros Acosta and charged him with felony animal cruelty in connection with the case. Investigators were able to put together enough information to obtain a warrant, and a search of Acosta’s home turned up the corpses of “dozens” of cats, according to Officer Natalie Garcia, public information officer at the Santa Ana Police Department.

Heartbreakingly, Garcia said there were too many bodies in Acosta’s home for police to put an exact number on how many cats he’s allegedly killed. Police are still putting together the details, and more charges are likely.

A press release from Santa Ana police says the department is working with animal control and a neighboring police department. In addition to the evidence they collected in Acosta’s home, several neighbors positively identified Acosta as the man they saw luring neighborhood cats with food, scooping up a breed cat, and injecting another. One cat was left hanging from a tree, while others simply disappeared, preventing their people from finding closure.

“I saw this same man grab [a] neighbor’s cat, inject it with a needle and some sort of substance,” one local told KTTV, a Fox affiliate in Los Angeles. “And [the neighbor] saw him and she yelled, ‘Hey!’ at him to get his attention. He got up and ran, jumped in his truck and left. And from what we know that cat died, and the owner went and put in a police report.”

Santa Ana is about 10 miles southeast of Anaheim, not far from Long Beach. Acosta was charged and sent to county jail. It wasn’t immediately clear if he’d retained an attorney.