Facebook Is Flooded With Hoax Posts About A Supposed Black Mountain Lion

The purveyors of the deceptive posts want you to click, share and argue with other users about the veracity of the photos.

Not only is he the rarest puma in existence, he’s more well-traveled than most humans.

The mountain lion in question has a black coat, unprecedented for his species, and has been popping up all over Facebook. He’s photographed from the passenger seat of a truck cab, his tail in an unbothered curl, crouched amid the brush near a rural road.

Some posters claim they spotted the formidable feline in Mississippi. Others attribute the image to a sister-in-law who lives near Houston or a daughter in Charleston. A user in Louisiana claimed they took the photograph near the bayou, while another places the cat in Wyoming and claims he’s the first-ever documented “shadow cougar.” (Our friend Leah of Catwoods drew our attention to the images last week after seeing posts placing the cat in the south.)

In case it isn’t obvious, all the claims are full of it.

There is no such thing as a melanistic (black) mountain lion, and the big cat in the photo has the physical characteristics of a leopard, an animal that is not native to this hemisphere, let alone this continent.

The real story here is that Facebook remains a fountain of misinformation and Meta (its parent company) doesn’t care. Unscrupulous users will do anything to get attention and the clicks that come with it, and the average Facebook user is happy to indulge them, driving clicks by resharing the hoax content and juicing its algorithmic value by engaging in endless arguments with fellow users about the veracity and provenance of the photos.

Alleged big cat sightings are perfect for this sort of thing because they pique people’s natural curiosity, there’s a whiff of danger — especially when the poster claims the animal was spotted locally — and most people aren’t aware of telltale differences between cat species.

In many ways, the blurrier and more indeterminate the photo, the better: like Bigfoot and the Loch Ness monster, the idea of phantom cats is most fertile in the imagination.

These days you don’t even need a photo to get in on the click-baiting action. I asked Gemini to create an image of a jaguar-like big cat walking along a rural road at night, and this is what the LLM gave me:

In the image prompt, I asked it to make it look like an amateur photo taken with a midrange smartphone camera, but if we really wanted to get artistic, it’s simple enough to add noise, maybe some motion blur and digital artefacts to the image to make it look more like an authentically crappy, rushed shot of an unexpected animal.

Here’s the result of some simple efforts to en-crapify the “photo” further:

To give the image urgency and encourage people to engage with it, I can make it local and claim it was recent. Errors of grammar, spelling and punctuation add a nice seasoning of authenticity, along for feigned concern for others as the reason for sharing:

“Folks – just wanted to tell ya’ll to mind your pets an make sure of you’re surroundings bc theres a big cat on the lose!! my cousins GF took thus friday nite on Route 9 a few mile’s south of Dennies. a real honest to goodness black panther! BE SAFE!!!”

There’s a dangerous animal on the loose in your area! You know what you have to do: share it so others can bring their pets safely inside and stop their kids from playing outdoors, at least until it looks like the predator has moved on.

It’s your duty as a good American!

Since it doesn’t seem to matter if a quick reverse image search can settle the question of where an image came from, it’ll be interesting to see if anyone lifts the above image and text.

At the very least, maybe a few people who do think to run a search will find their way here, read about the hoax, and save themselves from getting drawn into online debates about the existence of cryptid cats.

Jane Goodall Forever Changed Our Understanding Of Animals

Goodall spent the better part of seven decades with the chimpanzees of Tanzania. Her discoveries were so profound, they forced the scientific community to reevaluate what separates humanity from other animals.

As I’m sure most of you have heard, Jane Goodall passed away Wednesday of natural causes. She was 91.

Goodall’s work was revolutionary and her career was extraordinary. It’s difficult to imagine now, but when Goodall first pitched camp in Tanzania’s Gombe Stream National Park in July of 1960, the scientific community knew virtually nothing about great apes.

Goodall wasn’t exactly welcomed with open arms. Being female and photogenic were the first two strikes against her in the eyes of the establishment.

She was self-taught, didn’t have a degree (she later earned a doctorate at Cambridge), and perhaps her biggest “sins” involved empathy and an attitude more buttoned-up scientists saw as anthropomorphizing the animals.

Goodall with a Gombe chimpanzee. Credit: Wikimedia Commons

Goodall gave the chimps names (a no-no at the time among scientists), carefully observed and recorded their family trees, worked out the obtuse — to human eyes– social hierarchy of primate troops, and witnessed behavior that no one had ever seen before.

She saw friendship, love and loyalty among the chimpanzees, witnessed a bitter war between the Gombe troop and a splinter group, followed families over generations, and saw one chimp die of a broken heart after his mother passed away. (I recommend Goodall’s 1990 book, Through A Window: Thirty Years With The Chimpanzees of Gombe, and the 2002 follow-up, My Life With Chimpanzees, for anyone who wants to read more.)

Her first major contribution, in October of 1960, not only fundamentally challenged our assumptions about animals, it forced us to change the way we regard our own species.

Goodall, observing the chimpanzees from a distance despite the rain that day, watched as a male she named David Graybeard repeatedly dipped blades of grass into the Earth. Curious, Goodall approached the site after Graybeard left, grabbed a few blades of grass and imitated what she’d seen the chimp doing.

She was astonished when she pulled the grass out and the strands were covered in termites. David Graybeard had been eating. He was using a tool to eat!

Goodall at Gombe in the early 1970s. The primatologist secured unprecedented access to the chimpanzees by gaining their trust. Credit: Wikimedia Commons

The discovery was huge because scientists believed tool use was, at the time, limited to mankind. We build and use tools, animals don’t, the thinking went.

When Goodall reported her findings to her mentor, anthropologist Louis Leakey, his prompt response indicated the gravity of her discovery: “Now we must redefine ‘tool,’ redefine ‘man,’ or accept chimpanzees as humans.”

Goodall never stopped working with the chimpanzees of Gombe, and today her formerly humble camp has become a permanent compound where researchers — all inspired by Goodall’s story — continue to study our genetic relatives.

But in her later years, Goodall became known for her activism just as much as her work as a scientist. She traveled constantly, engaging audiences on the subjects of animal conservation, respect for nature and understanding our place in the natural order. It’s a job that has become more necessary than ever as relentless human expansion, habitat fragmentation and human behavior push thousands of species toward extinction.

Credit: The Jane Goodall Institute

We lost Frans de Waal, the famous primatologist, in 2024. Now we’ve lost Goodall, and Sir David Attenborough is less than six months shy of his 100th birthday. We’re going to need people to pick up where they left off, and the job is much more difficult than it looks, requiring expertise, charisma and the ability to connect with audiences who know little about the subject matter.

But that’s a problem for another time. For now, let’s remember Jane and appreciate all she’s done over the span of an incredible life and career.

Journalists Need To Stop Citing The Bunk Studies Blaming Cats For Annihilating Wildlife

Free-ranging cats do have a negative impact on wildlife, but we’re not going to solve the problem by demonizing them and culling them by the millions.

The Literary Hub story starts off with a provocative question: what if cats ruled the world?

This is a question I find amusing to ponder, so instantly my mind was filled with images of cats scandalizing foreign heads of state by insouciantly swiping gifts off tables, angering diplomats by yawning and nodding off during summits, and financing the construction of massive and unnecessary coastal walls, on the off chance the ocean decides to move inland and get them wet.

Then the writer cited the repeatedly-debunked “study” that credulous media of all stripes still reference without bothering to read the text — that infamous 2013 Nature Communications paper, published by birders who author books with titles like “Cat Wars: The Consequences Of A Cuddly Killer.”

Some journalists don’t know any better, some are overworked, and some are frankly too lazy to read the study with a critical eye, but I think one of the more likely reasons people continue to cite the paper is because it’s easier to blame felinekind for wildlife extirpation than it is to admit we’re the primary culprits. After all, according to the WWF’s most recent annual review, we’ve killed off 73 percent of Earth’s wildlife since 1970, and we certainly didn’t need house cats to help us push elephants, rhinos, every species of higher non-human primate, and innumerable other species to the brink of extinction.

We did that. We did it with our relentless development, consuming and fracturing wild habitats. We did it with careless industrialization, by dumping chemicals and garbage into our rivers and lakes until more than half of them were rendered too polluted to swim in or drink from. We did it by bulldozing old growth forest and jungle, by exploiting species for fur, folk medicine, ivory, sport hunting and in the illegal wildlife trade.

Cheetahs are critically endangered, and they’re being driven to extinction even faster by poachers, who sell them to wealthy buyers in oil-rich gulf states where they’re trendy pets. Credit: Riccardo Parretti/Pexels

More than 47,000 species — that we know of — are headed toward extinction. It’s so much easier to blame it on anyone or anything else than admit we need to make major changes to our lifestyles and policies.

But don’t take my word for it. Here’s what Alley Cat Allies has to say about the 2013 meta-analysis and its derivative papers:

The Smithsonian-funded study published in Nature Communications is not rigorous science.
It is a literature review that surveys a variety of unrelated, older studies and concocts a highly speculative conclusion that suits the researchers’ seemingly desperate anti-cat agenda. This speculative research is highly dangerous. It is being used by opponents of outdoor cats and Trap-Neuter-Return (including the authors) to further an agenda to kill more cats and roll back decades of progress on TNR. And it is being spread unchecked by the media.

Here’s what a group of ethicists and anthropologists wrote about the claims against cats in the journal Conservation Biology, lamenting the lack of nuance and danger in arguing that cats must be stopped “by any means necessary.” The drive to blame felines, they argue, has “fueled an unwarranted moral panic over cats”:

“Contrary to Loss and Marra’s claims that the scientific consensus is consistent with their views that cats are a global threat to biodiversity, the actual scientific consensus is that cats can, in certain contexts, have suppressive population-level effects on some other species (Twardek et al. 2017). This is something that is true of all predators, native or not (Wallach et al. 2010). Thus, cats should not be profiled as a general threat a priori and without reference to important factors of ecological context, situational factors, clear definition of harms, and evidence thereof.”

“There are there are serious reasons to suspect the reliability of the new, extreme cat-killer statistics,” wrote Barbara J. King, retired chairwoman of the department of anthropology at The College of William and Mary.

Feline predatory impact varies by local conditions. Free-ranging cats in cities and suburbs kill rodents, but have minimal impact on other animals, data shows. Credit: Patricia Luquet/Pexels

Like we’ve often noted here on PITB, the authors of the Nature Communications study can’t even say how many free-ranging felines exist in the US. They say it’s between 20 and 120 million. That’s a 100 million difference in the potential cat population! How can they tell us how many birds and mammals are killed by cats if they can’t even tell us how many cats there are? No amount of massaging the numbers can provide an accurate picture if the initial data is shaky or nonexistent.

Furthermore, the nature of a meta-analysis means the authors depend on earlier studies for estimates on predatory impact, but the 2013 Nature Communications paper does not include any data —not a single study — on feline predatory impact. In other words, they have no idea how many animals free-ranging cats actually kill.

In authentic studies that actually do measure predatory impact, the data varies widely in geographic and demographic context. Data derived from the D.C. Cat Count, for example, shows that cats living more than 800 feet from forested areas rarely kill wildlife, and are much more likely to kill rodents.

Those who cite the bunk study and its derivatives are “demonizing cats with shaky statistics,” King wrote, adding she was alarmed by “an unsettling degree of uncertainty in the study’s key numbers.”

Free-roaming populations are reduced when cat colonies are managed, and the animals are fed and fixed. Credit: Mia X/Pexels

Ultimately, we agree with Wayne Pacelle, former president of the Humane Society of the United States.

The meta-analysis authors “have thrown out a provocative number for cat predation totals, and their piece has been published in a highly credible publication, but they admit the study has many deficiencies. We don’t quarrel with the conclusion that the impact is big, but the numbers are informed guesswork.”

Cats do have a negative impact on wildlife, it varies according to local circumstances, and those of us who love cats have a responsibility to keep our pets indoors and help manage free-ranging populations.

But cooler heads must prevail, approaches to managing cats must be evidence-based, and the effort requires people of all kinds working together — which becomes much more difficult when agenda-driven pseudoacademics whip people into a frenzy by portraying felines as bloodthirsty, invasive monsters who need to be wiped out “by any means necessary.”

When that kind of rhetoric drives public policy, you get countries like Australia killing two million cats by air-dropping poisoned sausages, vigilantes gunning down cats with shotguns in public parks, and local governments offering cash prizes to children who shoot the most cats and kittens. Those efforts aren’t just cruel and inhuman, there’s not a shred of proof that they do a damn thing to help other species.

Solving the problem of free-ranging cats requires us to own up to our own role in species extinction and to take measured, evidence-based steps to protect vulnerable wildlife. Otherwise, we’re inflicting a whole lot of suffering on sentient creatures and accomplishing absolutely nothing.

Tiger Kills ‘Joe Exotic’ Associate At Roadside Zoo

Ryan Easley “wanted to be the one with the most tigers in the ring at one time,” Joe “Exotic” Maldonado said of the Oklahoma man.

A circus big cat trainer and associate of so-called “Tiger King” Joe Maldonado was mauled to death by a tiger at a roadside zoo on Saturday.

Authorities say 37-year-old Ryan Easley was conducting a “show” at the Growler Pines Tiger Preserve when a tiger he “owned” turned on him. The captive predator mauled Easley, attacking his neck and shoulders “in full view of a group of visitors, including children,” PETA wrote in a statement calling on federal authorities to cancel the facility’s licenses.

Easley with a white tiger. Credit: Ryan Easley/Instagram

While Easley called the facility a preserve, others described it as a roadside zoo, and genuine animal sanctuaries do not put animals on public display. The roadside zoo description aligns with the Oklahoma man’s past as a circus trainer of big cats, and Maldonado — who was the subject of the popular 2020 Netflix documentary, Tiger King — seemed to confirm that description when he issued a statement on his friend’s death.

“He wanted to be the one with the most tigers in the ring at one time,” Maldonado wrote in a statement from prison. “Some of his cats were crazy in the head, but it was about having the most performing at one time at all costs.”

Easley acquired some of his tigers from Maldonado, who was convicted of conspiracy to commit murder for hire and 17 counts of violating federal conservation laws in 2019. Maldonado, who remains incarcerated in a federal prison in Fort Worth, Texas, tried in 2017 to hire two men to kill Big Cat Rescue’s Carole Baskin, an activist with whom he had a years-long feud. One of the men Maldonado tried to hire was an FBI informant.

Maldonado is serving a 21-year federal prison sentence. Mugshot credit: Santa Rosa County Jail

PETA has accused Easley of mistreating, neglecting and abusing the tigers at his facility. Tigers are apex predators and hyper-carnivores who do not recognize social hierarchy or have any innate compulsion to follow orders from humans, so “taming” them and getting them to “perform” involves coercion, including physical punishment, withholding food and torture. The brutal mistreatment required to force elephants, lions, tigers and other animals to perform is one reason why traditional animal circuses no longer exist in the west.

Maldonado admitted as much in his statement, noting “you don’t get a tiger to jump through a hoop of fire because they love you.”

“It’s never safe for humans to interact directly with apex predators, and it’s never a surprise when a human is attacked by a stressed big cat who has been caged, whipped, and denied everything natural and important to them,” PETA’s Debbie Metzler wrote in a statement.

Former big cat handler and caretaker Katherine Lee Guard, who is now an activist against keeping big cats as pets and using them in the entertainment industry, spoke to PITB about her experiences in 2023. She noted tigers can turn on their handlers at any time, even if the latter hand-reared the felids since infancy. Once their predatory instincts are triggered, the apex predators feel a powerful compulsion to attack.

Even in accredited zoos where tigers are provided with large enclosures designed for their well-being, given plenty of enrichment and stimulation, and fed well, Guard said people should never enter an area without barriers between themselves and the big cats.

“The cost is too great if something goes wrong,” she said. “And something always goes wrong given enough time.”

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Amazing Cats: The ‘Fire Tiger’ Is The Stuff Of Legend

The Asian golden cat, also known as catopuma, is an elusive medium-size wildcat with striking features and exceptional hunting abilities.

It’s extraordinarily elusive, moves with a grace superlative even among fellow felids, and enjoys mythical status in many of Asia’s cultures.

It is the Asian golden cat, a medium-size feline that calls a diverse range of places home, from the mountains of rural China to the jungles of Sumatra.

Known officially as Catopuma temminckii, the species is about three times the size of domestic cats but extremely adept at taking down much larger prey, including young water buffalo and other ungulates several times the cat’s body weight.

An Asian golden cat. Credit: Wikimedia Commons

Asian golden cats inspire legends in many Asian cultures in part because of how difficult they are to find. Even the appearance of one on a trail camera in Thailand’s Khao Luang National Park this summer spawned news headlines, so rarely are they seen.

Often, as was the case with the recent sighting, they’re fleeting, just glimpses before the animals melt back into the jungle. The fire tiger seen in the June 20 trail camera footage pads across a clearing, clearly unhurried, before disappearing back into the ground cover.

In some places it’s good luck to catch a glimpse, while in other locales — like parts of Thailand — people believe a single strand of Catopuma fur is enough to protect the bearer from their larger cousins, panthera tigris. (I wouldn’t rely on that personally, but it does show how large tigers loom in the imagination in areas where they still roam the wild, even as low as their numbers are these days.)

While the Asian golden cat is known as the fire tiger in some places, it’s not a close relative of true tigers, at least not in terms of the cat family.

Credit: Wikimedia Commons

Catopuma is a feline, meaning it can meow and purr, but cannot roar. That puts the species closer genetically to domestic cats, pumas, ocelots, servals and other members of the feline subfamily. True big cats — tigers, lions, jaguars and leopards — are part of the pantherinae subfamily. Aside from their size, they are distinguished by their ability to roar, but they cannot purr or meow.

The Asian golden cat is a feline, but shares some physiological features with big cats

Even though catopuma is genetically closer to small- and medium-size felines, its gait, substantial tail and head shape are reminiscent of big cat features.

The ferocious medium-size cats also have a melanistic color morph that makes them look like smaller versions of jaguars and leopards.

A melanistic catopuma seen on a trail camera. Credit: Panthera

The fire tiger is classified as threatened as its habitats are destroyed to make way for more palm oil plantations, among other agricultural and industrial facilities.

Header image via Wikimedia Commons