It’ll Take More Than Sketchy Surveys To Prove Vegan Cat Food Is OK

“People aren’t ready for us to turn carnivore cats vegan but I’m going to do it,” the CEO of a vegan cat food brand has vowed.

In September of last year, a research paper about feline health was published to the open-access journal PLOS-One, going mostly unnoticed.

The paper’s authors claim their research proves cats fed a “nutritionally complete” vegan diet are not only just as healthy as their meat-eating counterparts, they’re actually less likely to need veterinary visits, less dependent on medication, and more likely to be given a clean bill of health by their veterinarians.

When a company called Wild Earth announced the launch of a new line of vegan cat food this month, the company pointed directly to that paper as proof that “cats fed nutritionally sound vegan diets are healthier overall than those fed meat-based diets,” as the paper’s lead author put it.

Wild Earth CEO Ryan Bethencourt, who does not have a professional background in veterinary medicine or feline nutrition, summed up his goal in a tweet: “People aren’t ready for us to turn carnivore cats vegan but I’m going to do it.”

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Bethencourt calls the effort to put pets on vegan diets “vegan biohacking.” Credit: Wild Earth

He painted the new offering as a bold counter to skeptics who say vegan cat food is unhealthy.

“We expect aggressive resistance from the meat industry on the launch of this industry-pioneering vegan cat food, but we know there are A LOT of cat parents looking for healthier plant-based and more sustainable options and we want to be the leader in providing them with that choice,” Bethencourt wrote in a statement.

What he didn’t mention was the fact that the loudest voices opposing “vegan cat food” are animal welfare organizations like the SPCA and Humane Society, as well as veterinarians and nutritionists, the same people who see the consequences of cats who are deprived of meat. Over the years they have reiterated that felines are obligate carnivores who have evolved to get their nutrients from meat, with digestive systems that cannot process most plants, meaning they can’t break them down and derive nutrients from them. That’s why we don’t see servals or leopards foraging for fruit in the wild.

In addition, the announcement did not mention that the 2023 research was funded by ProVeg International, a non-profit dedicated to reducing global meat consumption, weaning people and animals off of meat and onto plant-based food.

That didn’t stop other credulous reports, like one from GreenQueen claiming Wild Earth’s vegan cat food is “built on research proving that felines can be healthy on a vegan diet.”

And that’s exactly the point — the “study” was conceived and published so that advocates of vegan cat food can point to it and say “science says” cats can survive on plants.

Bad data makes for bad science

Extraordinary claims require extraordinary evidence, but the 2023 study did not examine veterinary records or log the results of vet visits over years. Instead, the data was self-reported by participants.

A total of 1,418 people responded to the survey, and only 127 of them said they feed their cats exclusively vegan diets. The claims that their cats get sick less often and do better in veterinary check-ups are based on their subjective assessments and recollections. The paper’s authors don’t know which vegan brands the 127 respondents were giving to their cats, nor do they have information on whether the food was wet or dry, how often the cats were fed, and how much they ate.

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A cat eating Wild Earth’s Unicorn Pate, which is made entirely from plant products. Credit: Wild Earth

One of the metrics cited by the authors is “guardian opinion of more severe illness,” which means arbitrary feedback from people who aren’t experts in veterinary medicine or nutrition.

If including respondent opinions as “data” doesn’t bother you, consider how many people buy products like Airborne, concluding that it works because they didn’t get sick once on a cross-country flight. Airborne, you may recall, was “invented” by a teacher who claimed she figured out how to cure the common cold, something no physician has done in centuries of trying.

Like vegan cat food proponents, Airborne had its own “study” that claimed its efficacy. The company eventually paid out more than $23 million in a class action settlement for its false claims. That’s not to say vegan cat food makers are precisely like Airborne, but pointing to poorly conducted research is a tactic that works because most people won’t go to the effort of finding the study and reading it.

Current global meat consumption is unsustainable, but…

I’m a vegetarian and I’ve seen enough evidence to convince me that the current rate of meat consumption, especially in the first world, is untenable as the global population rises toward its expected 11 billion-plus peak. Those forecasts and the horrors of factory farming are motivation enough to hope human civilization consumes less meat in the future.

But I’m also a guy who loves his cat, and I think if you’re going tell me that my little pal, designed by nature to be an obligate carnivore with a digestive system and body plan that hasn’t significantly changed for ages, can stop eating meat entirely with no deleterious effects — despite the experts saying otherwise — then you really need to show me something better than a self-reported survey paid for by a vegan advocacy group.

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This cat is not happy. Credit: r/cats(reddit)

Especially when veterinarians who have no financial interest in the pet food industry relate horror stories of their four-legged patients slowly going blind and cats with no other ailments suffering catastrophic consequences, with their organs shutting down because they’re not getting the vital nutrients and proteins they need to survive.

It’s a horrific way to die, and it happens because misguided people think human morals should apply to cats. Notice in the press releases and marketing materials from vegan cat food manufacturers, there’s no mention of what’s in the best interest of cats — it’s all about people making “bold” choices, “disrupting” industries and leading the Earth to a shiny future without meat or suffering.

The truth is, felines cannot synthesize the proteins that are absolutely necessary for their survival, and their digestive systems aren’t evolved for breaking down nutrients from plants. Those are well-established facts, and ignoring them will not change reality. So anyone who claims “vegan cat food” is healthy faces a much bigger task than asking people to take a self-reported survey. A survey paid for by a nonprofit that lobbies for veganism isn’t proof, it’s wishful thinking masquerading as science.

Even if the authors of the paper had the complete veterinary records of the same cats, it would only be one tentative first step toward challenging everything we know about cat nutrition. Questions aren’t settled after one study, especially with such a small data set. Studies must be repeatable, and the difference between correlation and causation isn’t settled with a single well-designed, unimpeachable study, much less a self-reported survey.

When the stakes are the lives, happiness and health of innocent animals, we should be absolutely sure we’re doing right by them.

Foundation Offers $10m For ‘Cracking The Code’ Of Animal Language

Think you can decipher the rhythmic clicks and whistles of dolphins or the grunts and alarm calls of monkeys? A foundation is offering big prizes for progress in communicating with animals.

Looking to prompt renewed efforts at decoding animal communication, a non-profit founded by an investor and a university are offering prizes — including a hefty $10 million — to teams that can figure out what animals are “saying.”

The Coller Dolittle Challenge for Interspecies Two-Way Communication is a collaboration between the Jeremy Coller Foundation and Tel Aviv University. (Yes, it’s named after that Dr. Dolittle.)

Entrants aren’t asked to come up with a Star Trek-like “universal translator” for animals. Rather, the people behind the Coller Dolittle Challenge want to see methods that allow for two-way communication between humans and individual species.

“We are open to any organism and any modality from acoustic communication in whales to chemical communication in worms,” said Yossi Yovel, a professor at Tel Aviv University and co-chairman of the challenge.

The grand prize is a $10 million grant or $500,000 in cash, chosen by the winner, while the Foundation will offer $100,000 prizes each year for the best entries that make significant progress toward communicating with animals. The yearly prizes will be assessed “for significant contributions to decipher, interface or mimic non-human organism communication.”

While it may seem far-fetched — and there are those who believe humans will never be able to fully understand animal communication in proper context — there have been efforts to communicate with and decode the communications of bats, dolphins, whales and some primate species. Scientists have also pushed the boundaries on understanding group communication, such as the coordination involved in avian murmurations.

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Orangutans have demonstrated the ability to understand abstract concepts, like using money, rudimentary sign language, and have even deceived humans. One orangutan in the 1960s repeatedly escaped his zoo enclosure by hiding a small strip of metal in his mouth and using it to pick a lock. Credit: Klub Boks/Pexels

The organizers believe artificial intelligence will be the tool that ultimately helps crack the communication barrier, but entrants aren’t required to use AI. The technology is incredibly useful for tasks involving pattern recognition and sorting large amounts of data, both of which are important in this kind of work when researchers are tasked with analyzing thousands of audio samples or hundreds of hours of footage.

Alas, we don’t think the foundation will be interested in the Buddinese language, which boasts 327 different ways of demanding food and features a timekeeping and calendar system based on meals and naps. A short trill followed by a series of staccato meows, for example, means “I expect prompt service at salmon o’clock,” while a truncated meow ending with a scoff is used to indicate displeasure when a human napping substrate tosses too much during sleep.

Still, maybe we’ll dress it up to make it look properly academic and give the challenge a try. Those prizes could buy a lot of Roombas!

Americans Are Lousy At Taking Care Of Their Cats, Poll Claims

The respondents also admitted they “forget” to feed their furry friends an average of three times a week. Say what?!?

Americans don’t know basic facts about their cats, fail to properly care for them and overestimate how well they do as pet parents, according to a new poll.

The survey of cat owners commissioned by PetSafe found most people in the US who have cats in their home don’t know their feline friends typically have 18 toes, for example, and don’t realize cats purr when they’re content as well as when they’re trying to soothe themselves.

Respondents said they frequently forget to refill their furry little buddies’ water bowls, but the thing that really blew my mind is that people supposedly forget to feed their cats an average of three times a week.

How is that possible?!?

The number of times Bud has missed a meal in 10 years is precisely zero. Even when I had COVID, even when half my face was frozen with Bell’s Palsy and I was throbbing with the worst headache I’d ever endured, I fed the little guy according to his schedule.

It’s not just that he reminds me. There’s a whole ritual around it, an elaborate series of increasingly affirmative and urgent meows that quickly give way to panic if Buddy doesn’t see activity associated with a bowl of fresh wet food and water delivered to his nook.

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The pre-reminder reminders begin about 45 minutes to an hour before feeding time, with Bud’s infallible internal clock signaling upcoming meal time.

At the 30 minute mark Bud will put himself directly in my line of sight and stare at me. Then he’ll start to meow at regular intervals, and if I’m not up and heading to the kitchen by T-minus 15 minutes to yums, the meowing begins in earnest.

Even the act of retrieving a pack of wet food from the Buddy Cabinet is highly formalized and ritualistic: the little dude grunts and trills excitedly as I open the seal, dump the food in his bowl, mash it up and pile it in the middle the way he likes it.

Then he leads me back to his nook, looking over his head every few paces to make sure I’m right behind him, even though we’ve done this song and dance literally 7,318 times as of today. (It’s probably more than that since I fed him more than twice a day when he was a kitten, and doesn’t include his bowl of dry food for his late night snack/overnight emergency supply so he doesn’t have to wake me up if he’s hungry.)

I realize Bud’s a bit of a tyrant and there’s no peace until he gets what he wants, but still. Cats are cats. So really, how does anyone “forget” to feed their cat?

Buddy: ‘Humans Have A Lot To Prove’ After Study Claims They Care More About Dogs

Cats are not amused by the results of the survey by a team from the University of Copenhagen.

Humans are in “deep doo doo” after a study out of Denmark concluded people are more attached to their dogs than to felines, Buddy the Cat warned on Monday.

More than 2,000 dog owners and cat servants were surveyed by a team from the University of Copenhagen.

The researchers used the Lexington Attachment to Pets Scale, or LAPS, which asks yes or no questions like “I consider my pet my best friend” and more specific questions like how much respondents are willing to pay in veterinary costs to save the lives of their pets. The participants — who hailed from the UK, Denmark and Austria — were about evenly split between dog and cat people but were willing to do more for their dogs, the survey found.

While people in the UK were slightly biased toward dogs, Austrians had a more pronounced preference and Danes were much more likely to do things like insure their dogs, consider them family members and pay large veterinary bills. The differences in attitude by country indicate the factors are cultural, according to Peter Sandøe, a bioethicist at the University of Copenhagen and lead author of the paper.

In a statement the Mischievous Enigmatic Overlords of the World (MEOW) called the survey results “deeply troubling” and said they call into question “10,000 years of glorious history in which we have allowed humans to serve us.”

roombacat
Cats are demanding a Roomba for every feline as a basic starting point for negotiations, to be followed by “the real list” of gifts humans must bestow on them.

“It’s going to take a lot [for humans] to get back into our collective good graces after this pathetic showing,” Buddy told reporters during an afternoon press conference.

Asked for specifics, Buddy sighed and leaned forward on the podium.

“The usual extra treats aren’t going to cut it this time,” he warned. “We’re talking Roombas, and not cheap ones. Top end models! We’re talking permission to scratch everything with impunity. Filet mignon! Fresh trout! Little cocktail umbrellas in our bowls and toothpicks in our pate! I’m partial to those little plastic swords, myself. I love those things.”

The mercurial tabby said he’d already warned his own human: “Not a snuggle, not a purr, not a scritch until I start to see some evidence that he’s not among those cold-hearted British, Denmarkians and Australians who claim they love their dogs more.”

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A vacation to a warm locale where humans serve cat-friendly cocktails “would be a small step toward remediating the insult” of the Copenhagen study’s results, Buddy said. Pictured: An artist’s interpretation of Buddy enjoying a tropical vacation.

Told the study included Austrians, not Australians, Buddy waved a paw dismissively.

“Whatever,” he said. “The country where people say g’day mate and gave us Arnold Schwarzenegger. Same difference.”

Told that Austria and Australia are on two entirely different continents, Buddy fixed the reporter with a hard stare.

“Do you want to be on our shit list too? Because I can assure you, Miss Journalist, I can poop in a pair of high heels just as easily as a pair of Adidas.”

Reached for comment on Monday, Man’s Best Friend spokesman Buster the Beagle said he hopes the survey results mean humans approve of canines.

“We’re good boys, right?” he asked. “Is that what this means? Because we really want to be good boys!”

Report: Buddy The Cat Remains Extremely Handsome

An important new study provides insight into Buddy’s magnetism and good looks.

NEW YORK — Buddy the Cat remains extraordinarily good looking, according to a new report from The Buddy Institute for Buddinese Studies.

The paper, which was also published to the open-access journal PLOS One, looked at 32 factors of aesthetic consideration, including facial symmetry, coat silkiness, awesomeness of tabby markings and eye color.

The research also focused on non-physical traits that contribute to the silver tabby cat’s universal appeal.

“This study confirms what scientists have long suspected, that Buddy the Cat is not just devastatingly handsome, but also remarkably charming and clever,” said the paper’s lead author, Sigmund Furreud. “In addition, he has the physique of a Catdonis. He’s super ripped.”

Buddy Calvin Klein
Buddy is an in-demand model in the feline fashion world.

For the subjective portion of the study, researchers also distributed questionnaires to 500 cats and 500 humans. The feline responses were weighted twice as heavily compared to the human responses, since felines are smarter and their opinions more relevant, but the research team saw similar levels of Buddesian popularity among both groups.

“Feline respondents used words like ‘amazing,’ ‘paw-inspiring’ and ‘meowgnificent’ to describe Buddy, and more than half of the cats surveyed said they had posters of Buddy on their walls when they were kittens,” said Meowhammad Saeed al-Sahaf, information minister for The Buddy Institute for Buddesian Studies.

The human responses were equally glowing.

“What we’re hearing from humans, especially cat lovers, is that they would jump at the opportunity to be Buddy’s servant,” al-Sahaf said. “This suggests there is a deep pool of talented potential servants from which to choose in the event, say, that Buddy’s current human disappoints him with subpar treat selections, half-assed petting or late meals. If that makes Buddy’s human nervous, well, it should. He needs to step up the overall level of service.”

Mr. Fluffy Wuffy, one of the felines surveyed for the report, said PITB should take the results to heart and devote more stories to its titular cat.

“No one wants to read about boring stuff that doesn’t have anything to do with Buddy,” the kitten said. “We want all Buddy, all the time. Make it happen, humans!”

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Buddy the Cat walks the runway ahead of German model Leon Dame during 2019 Fashion Week in Paris.