Mars, The Pet Food Company, Claims There’s A ‘Treat Gap’ Between Cats And Dogs

The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!

In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.

That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.

Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:

“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats. 

Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.

The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.

This is one of those stories that makes me wonder if these people actually have cats.

From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.

If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”

Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.

One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.

Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!

He always looks innocent, doesn’t he?

Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”

And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.

Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.

Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.

While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.

If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.

The best piece of advice I ever got was to always take your cat’s emotions into consideration.

It really is that simple.

Now if you’ll excuse me, I have snacks to dispense.

Critics Laud Buddy As A ‘Master Of Horror’ After His Film Debut, ‘The Empty Bowl’

“I found myself subconsciously rationing my popcorn as I sat in the theater,” one critic wrote of the harrowing experience that is ‘The Empty Bowl.’

With a Rotten Tomatoes critic score of 94 percent and an equally enthusiastic reception by fans, Buddy the Cat’s directorial debut. “The Empty Bowl,” has already cemented his place among the modern masters of the horror genre.

The movie follows Dubby, a tabby cat from New York who awakens one day to find his human gone, and most horrifically, his food bowl essentially empty, with just a few morsels pushed to the sides of the ominously hollow container.

Time is measured in the growls of Dubby’s stomach and the lengthening shadows inside his domicile as a sinister score ratchets up the tension.

“Buddy the Cat presents a master class in exploring trauma via the absence of yums,” Associated Press critic Misty Lemire wrote. “We feel Dubby’s hunger as he carefully rations out his remaining pieces of kibble, made worse by the unknowns in front of him: when will Dubby’s human return? Will it be five minutes from now, or five hours? What if there’s nothing left in the cat food cupboard, and he has to go to the store? These are harrowing questions the audience is asked to ponder.”

The film “makes us feel Dubby’s hunger on a visceral level,” feline horror aficionado site YummyDisgusting noted in its review.

Indeed, test audiences indicated they “felt guilty” chowing down as they watched Dubby writhe with hunger.

“I found myself subconsciously rationing my popcorn as I sat in the theater,” New York Times critic Meowchio Mewkatani wrote. “How could I enjoy the buttery goodness in the bucket on my lap as Dubby’s stomach growled in excruciating Dolby surround sound? This is a film that really makes you stop and consider.”

The director told reporters he “wanted to tap into authentic fear, not the fantasy violence that often comes with genre cinema.”

“Obviously there’s something aesthetically primal about an evil, slobbering dog emerging from the shadows,” he said. “But I’m interested in pushing boundaries, not taking the well-padded path. The fear that our minds create is often much more terrifying than any trope.”

In one particularly brutal sequence, Dubby’s human returns home toting several heavy grocery bags, and the snap of a tin can of tuna opening is precisely timed to the crescendo of the orchestral score.

The camera focuses on the meaty morsels tumbling into the bowl, landing with saliva-inducing, moist thuds.

Dubby races toward the feast, his tongue comes within millimeters of the juicy tuna…and he awakes tragically in a cold sweat to find himself laying in a still-empty apartment rendered dark as the last of the sun’s rays disappear over the horizon.

“If that doesn’t hit you right in the feels,” Lemire wrote, “then you’re not a real feline.”

Lost Photos Of Kitten Bud!

From summer 2014 when Bud was about five months old.

Bud says: “Derp derp derp! I’m a bug-eyed kitten! Derp!”
Bud says: “Now THIS is a more regal image befitting my status as a handsome feline!”
Bud says: “Here I am in action! As you can see, I was ripped but not quite as meowscular as I am now.

Happy Independence Day 2025!

Happy ‘Merican Birthday from the Buddies!

The Buddies would like to wish everyone a happy Fourth of July!

We hope you have a great Independence Day, whether you’re spending it in the company of family and friends or quietly at home.

Buddy has bravely endured the fireworks show a block away from Casa de Buddy, shrugging it off like the fearless feline he is!

Feline Wisdom: The Sagacious Sayings Of Buddy The Cat

“Observe the human, and its wretched species, always in thrall to an invented concept called time. The time is what you say it is. I say it’s time for a snack.” – Buddy the Cat, Human Failings

If aliens are watching the Earth right now, debating whether to make contact with us, undoubtedly they’d conclude that felines are the true power on this planet.

While humanity is responsible for our vast cities, gleaming technological marvels in orbit — like the James Webb Space Telescope — and awe-inspiring architectural works, cats lounge the halls of power, from the White House (sometimes), to the UK’s No. 10 Downing St., the corporate centers of Japan, and everywhere in cities like Istanbul.

They claim the best spots, operate on their own schedules without regard for anyone else, and are the beneficiaries of entire industries dedicated to their well-being, entertainment and cuisine.

Even the internet, the closest thing to humanity’s collective consciousness, is little more than a conduit for the propagation of images, videos, stories and songs about cats. As of 2025, a whopping 72 percent of all internet traffic is cat-related! I just made that statistic up, but it sounds right, doesn’t it?

While humans slave away, their feline masters laze comfortably. Intelligent aliens will notice it is we who serve meals to cats, not the other way around. We clean their waste, rub their fur on demand, and we’re always stroking their egos by telling them how special, sweet and beautiful they are. Because they are.

The rise of cats coincides with the ascent of felinedom’s foremost sage and scholar, Buddy the Cat. Below you’ll find a collection of some of his most insightful observations.

“The sweetest mice hide in the sharpest bushes.” – Buddy the Cat, Reflections at Mealtime, Vol. III

“It is the province of knowledge to speak, and it is the privilege of wisdom to ignore.” – Buddy the Cat, On Feline Superiority

“The people who are crazy enough to think they can change the world are the ones who miss out on naps.” – Buddy the Cat, The Virtues of Inactivity

“I believe we are here on this planet Earth to lounge, nap, and enjoy delicious food.” – Buddy the Cat, Reflections at Mealtime, Vol. XIII

“Observe the human, and its wretched species, always in thrall to an invented concept called time. The time is what you say it is. I say it’s time for a snack.” – Buddy the Cat, Human Failings

“Most of the important things in the world have been accomplished by the well-rested.” – Buddy the Cat, The Virtues of Inactivity

“What is an alarm clock, but a device that interrupts dreams?” – Buddy the Cat, On Ridiculous Human Inventions

“A bird doesn’t sing because it has a song, but because you haven’t eaten it yet.” – Buddy the Cat, Reflections At Mealtime, Vol. IV

The Beloved Leader planting the Feline Flag on the moon.

“Wisdom is knowing there isn’t a day that cannot be improved with a restful nap, preferably several.” – Buddy the Cat, Guiding Principles of Feline Greatness

“Never exert yourself when you can manipulate a human into doing a thing for you.” – Buddy the Cat, Humans: Our Loyal Servants

“One can say many positive things about the human race. Perhaps the most flattering is that we felines consider humans fit to serve us.” – Buddy the Cat, On Feline Superiority

“If an alien says ‘Take me to your leader’ and the humans bring the creature to you, make it wait while you nap. That will immediately establish the power dynamic without the expenditure of energy.” – Buddy the Cat, The Virtues of Inactivity

“Those who claim cats are small and weak should be introduced to tigers. They won’t live to spread their heresy.” – Buddy the Cat, Wisdom From A Magnificent Mind