Every cat lover’s camera roll is dominated by photos of our fluffy little overlords. It’s the natural order of things.
I’ve always said Bud’s silent treatment can be worse than his vocal protests when it comes to gauging the intensity of his disapproval.
Howling at me to fetch him a snack? That’s normal. Sitting down two feet away and fixing me with his wide-eyed, accusatory stare as I eat a snack without getting one for him? Now that’s serious.
Andreas Nilsson, the director of a new ad highlighting a recently-introduced Apple feature, clearly understands the hierarchy of feline displeasure:
In the spot, a man uses Apple Intelligence to remove his cat, Garrett, from a photo he just snapped of his wife relaxing and reading a book.
“Look, I deleted Garrett,” he says, holding up the photo and clearly expecting something along the lines of “Wow, that’s a pretty cool feature!”
Instead, she gives him a dry “I always knew you hated Garrett” and goes back to her book.
But Garrett himself doesn’t have to utter a single meow. His reproachful gaze is all the prompting the man needs to undo his mistake with the tap of his screen.
The commercial ends with a slow close-in on Garrett’s face, which has “You’re on thin ice, human!” written all over it.
I like this spot. The creative team took a risk in showing off a new feature in a way that made the characters react negatively, but cat people will love it, and viewers aren’t likely to forget what they saw.
Android users have had something very much like it for quite a while now. Sometimes it really does work the way it does in the commercials, with seamless results, but other images are a bit more difficult to clean up and require some manual tinkering. If Apple’s figured out a way to measurably improve this sort of thing, that’s a pretty big positive for the future of smartphone photography and editing.
In any case, cheers to Nilsson for knowing who holds real power in human-feline households. Now if you’ll excuse me, the king is demanding my attention, no doubt to have me scratch his chin, open a door for him, or serve him second breakfast…
The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!
In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.
That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.
Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:
“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats.
Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.“
The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.
This is one of those stories that makes me wonder if these people actually have cats.
From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.
If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”
Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.
One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.
Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!
He always looks innocent, doesn’t he?
Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”
And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.
Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.
Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.
While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.
If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.
The best piece of advice I ever got was to always take your cat’s emotions into consideration.
It really is that simple.
Now if you’ll excuse me, I have snacks to dispense.
“Observe the human, and its wretched species, always in thrall to an invented concept called time. The time is what you say it is. I say it’s time for a snack.” – Buddy the Cat, Human Failings
If aliens are watching the Earth right now, debating whether to make contact with us, undoubtedly they’d conclude that felines are the true power on this planet.
While humanity is responsible for our vast cities, gleaming technological marvels in orbit — like the James Webb Space Telescope — and awe-inspiring architectural works, cats lounge the halls of power, from the White House (sometimes), to the UK’s No. 10 Downing St., the corporate centers of Japan, and everywhere in cities like Istanbul.
They claim the best spots, operate on their own schedules without regard for anyone else, and are the beneficiaries of entire industries dedicated to their well-being, entertainment and cuisine.
Even the internet, the closest thing to humanity’s collective consciousness, is little more than a conduit for the propagation of images, videos, stories and songs about cats. As of 2025, a whopping 72 percent of all internet traffic is cat-related! I just made that statistic up, but it sounds right, doesn’t it?
While humans slave away, their feline masters laze comfortably. Intelligent aliens will notice it is we who serve meals to cats, not the other way around. We clean their waste, rub their fur on demand, and we’re always stroking their egos by telling them how special, sweet and beautiful they are. Because they are.
The rise of cats coincides with the ascent of felinedom’s foremost sage and scholar, Buddy the Cat. Below you’ll find a collection of some of his most insightful observations.
“The sweetest mice hide in the sharpest bushes.” – Buddy the Cat, Reflections at Mealtime, Vol. III
“It is the province of knowledge to speak, and it is the privilege of wisdom to ignore.” – Buddy the Cat, On Feline Superiority
“The people who are crazy enough to think they can change the world are the ones who miss out on naps.” – Buddy the Cat, The Virtues of Inactivity
“I believe we are here on this planet Earth to lounge, nap, and enjoy delicious food.” – Buddy the Cat, Reflections at Mealtime, Vol. XIII
“Observe the human, and its wretched species, always in thrall to an invented concept called time. The time is what you say it is. I say it’s time for a snack.” – Buddy the Cat, HumanFailings
“Most of the important things in the world have been accomplished by the well-rested.” – Buddy the Cat, The Virtues of Inactivity
“What is an alarm clock, but a device that interrupts dreams?” – Buddy the Cat, On Ridiculous Human Inventions
“A bird doesn’t sing because it has a song, but because you haven’t eaten it yet.” – Buddy the Cat, Reflections At Mealtime, Vol. IV
The Beloved Leader planting the Feline Flag on the moon.
“Wisdom is knowing there isn’t a day that cannot be improved with a restful nap, preferably several.” – Buddy the Cat, Guiding Principles of Feline Greatness
“Never exert yourself when you can manipulate a human into doing a thing for you.” – Buddy the Cat, Humans: Our Loyal Servants
“One can say many positive things about the human race. Perhaps the most flattering is that we felines consider humans fit to serve us.” – Buddy the Cat, On Feline Superiority
“If an alien says ‘Take me to your leader’ and the humans bring the creature to you, make it wait while you nap. That will immediately establish the power dynamic without the expenditure of energy.” – Buddy the Cat, The Virtues of Inactivity
“Those who claim cats are small and weak should be introduced to tigers. They won’t live to spread their heresy.” – Buddy the Cat, Wisdom From A Magnificent Mind
A new story from CNN examines how friendship with animals can enhance our spiritual lives.
If you ask Bud, I’m sure he’d agree that merely having the privilege of being friends with him is akin to a transcendental experience.
“Yes, human, by stroking my fur, you are brushing up against the divine!” he’d probably say. “Now make a proper offering, and don’t skimp out on me. I want the good snacks!”
The massive ego of my cat aside, some theologians and spiritualists say we’re in the midst of a “Great Pet Awakening,” with more people than ever welcoming animals into their homes, treating them like family, and coming to profound realizations by bonding with them.
Our pets can help us come to grips with our own mortality, amplify our own spiritual lives and even help us heal, they say. Some of it’s nebulous, including a Pew poll that found most Americans believe pets are imbued with some sort of vague supernatural energy, and some of it’s tangible, like studies that have found cat purring has a calming effect on people as well as cats.
If you’re interested in reading more, CNN’s story on the “awakening” quotes a Canadian theologian and author, a Buddhist, and, tragically, a “psychic medium.” In true grief vampire style, the latter says “pet psychics” can offer people “a chance to hear personalized messages from their pets in the Great Beyond.”
“Now leave the snack, bow, and retreat until I call for you again. That’s a good human.”
I don’t like thinking about a time when Bud will be gone, but when that day comes, if I encounter a “pet psychic” who tells me Bud sends his love and appreciation from the afterlife, it’ll reinforce my dim view of self-proclaimed mediums. If, however, the “psychic” tells me that Bud is still miffed about the times dinner was late, or he’s annoyed that I’ve adopted another cat who has inherited his toys, I’ll change my tune!
In any case, I think there’s one hugely important thing the CNN story does not touch on. It focuses on the way pets benefit people, but perhaps the most profound gift our animals give us — if we’re open to it — is a new appreciation for them, and what a miracle they are.
It’s 2025, but surprisingly, there are lots of people who are still stuck in a pre-cognitive revolution mindset, viewing animals as little more than biological automatons. They deny animal cognition, emotions and agency, as if B.F. Skinner and behaviorism remain the credible model. To do that, you’d have to ignore more than sixty years’ worth of research proving our furry friends have their own rich internal lives, their own thoughts and feelings.
Buddy’s ego may be slightly inflated.
That, to me, is one of the great things about cats. If I was a merely adequate servant, the Budster would take the free meals, the shelter and the warm bed, and ignore me until he wants something. Instead, he’s rarely more than three feet from me, he spends much of his day sitting on me or in direct physical contact, he can’t abide any barrier between us, and he expresses his love by marching up to me, purring up a storm, and rubbing his head against my face.
He chooses to do that, and it tells me that for all the boneheaded mistakes I’ve made, I must be doing a pretty decent job. He’s not my property, he’s my Buddy.
Flashback photos from the spring of 2020 when most cats were wondering why their people were huddling at home and only venturing out cautiously with masks and gloves.
Taken during the spring of 2020 during the height of the quarantine, which Bud was blissfully oblivious to!
Pain In The Bud 