Every cat lover’s camera roll is dominated by photos of our fluffy little overlords. It’s the natural order of things.
I’ve always said Bud’s silent treatment can be worse than his vocal protests when it comes to gauging the intensity of his disapproval.
Howling at me to fetch him a snack? That’s normal. Sitting down two feet away and fixing me with his wide-eyed, accusatory stare as I eat a snack without getting one for him? Now that’s serious.
Andreas Nilsson, the director of a new ad highlighting a recently-introduced Apple feature, clearly understands the hierarchy of feline displeasure:
In the spot, a man uses Apple Intelligence to remove his cat, Garrett, from a photo he just snapped of his wife relaxing and reading a book.
“Look, I deleted Garrett,” he says, holding up the photo and clearly expecting something along the lines of “Wow, that’s a pretty cool feature!”
Instead, she gives him a dry “I always knew you hated Garrett” and goes back to her book.
But Garrett himself doesn’t have to utter a single meow. His reproachful gaze is all the prompting the man needs to undo his mistake with the tap of his screen.
The commercial ends with a slow close-in on Garrett’s face, which has “You’re on thin ice, human!” written all over it.
I like this spot. The creative team took a risk in showing off a new feature in a way that made the characters react negatively, but cat people will love it, and viewers aren’t likely to forget what they saw.
Android users have had something very much like it for quite a while now. Sometimes it really does work the way it does in the commercials, with seamless results, but other images are a bit more difficult to clean up and require some manual tinkering. If Apple’s figured out a way to measurably improve this sort of thing, that’s a pretty big positive for the future of smartphone photography and editing.
In any case, cheers to Nilsson for knowing who holds real power in human-feline households. Now if you’ll excuse me, the king is demanding my attention, no doubt to have me scratch his chin, open a door for him, or serve him second breakfast…
The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!
In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.
That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.
Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:
“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats.
Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.“
The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.
This is one of those stories that makes me wonder if these people actually have cats.
From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.
If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”
Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.
One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.
Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!
He always looks innocent, doesn’t he?
Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”
And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.
Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.
Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.
While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.
If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.
The best piece of advice I ever got was to always take your cat’s emotions into consideration.
It really is that simple.
Now if you’ll excuse me, I have snacks to dispense.
From summer 2014 when Bud was about five months old.
Bud says: “Derp derp derp! I’m a bug-eyed kitten! Derp!”Bud says: “Now THIS is a more regal image befitting my status as a handsome feline!”Bud says: “Here I am in action! As you can see, I was ripped but not quite as meowscular as I am now.
Buddy, convinced that his human can control the weather, would like more moderate temperatures. Is that too much to ask?
A big chunk of ‘Merica has been sweltering this week, and New York has been no exception.
Tuesday was supposed to be the most brutal of the brief heat wave, but Wednesday felt the most oppressive to me, like walking through a hot soup and having no choice but to “drink” it until you can escape to the air conditioned indoors again.
The temperature was in the high 90s with a heat index of 104 thanks to the humidity. That’s the real killer: while I don’t envy parts of the southwest that see temperatures of 100+ more frequently, summers here are marked by disgustingly sweaty weather. Humidity reached 99 percent on June 2, and this week we’ve had spikes of 80 percent and higher.
As bad as it is for us, it’s worse for our furry little pals. For them it’s like wearing a jacket you can’t take off.
Poor Buddy! Is it too much to ask to have a human who can control the weather?
The Budster has been shedding like crazy the past few weeks, and I’ve been brushing him to help him get rid of that excess fur — and prevent it from “decorating” the place.
On Tuesday I decided to open the door to the balcony, mostly to see how he’d react. He loves the balcony, which offers cat TV, the opportunity to soak up the sun and take in new scents and sounds.
But with the sweltering temperature, Buddy approached the door to his beloved balcony with caution. He stepped outside, paused for a second or two, gave me a disgusted look, then turned right back around and padded inside, where he recovered from his ordeal by lounging.
Life’s tough for a cat.
Buddy in his heroic Mega-Buddy (Megaru Badi) form, in the style of Bikkuriman.
The little dude may be following Marjorie Taylor Greene on Twitter, because the look he gave me strongly suggests he thinks I can control the weather.
“It’s unacceptably brutal out there!” I imagine he’s thinking. “Fix it, human! Do I have to verbalize everything, or can you be a proper servant and anticipate my needs ahead of time?”
Of course we’re talking about a cat who refuses to set paw outside unless it’s a balmy 65 degree minimum, preferably between 73.5 and 76 degrees. No rain, no cold, definitely no snow, and no excessive heat!
Thankfully the heat broke, and today we’re forecast for a balmy 75. Cue the Sir David Attenborough voice: “But there’s a problem! A tomato plant has appeared on the balcony, and even though Buddy’s a meowscular tiger who shows no fear*, tomatoes and their vines are poisonous to him.
On the off chance that we’ve got some readers who don’t have cats, would anyone like a tomato plant?
* Buddy exhibits no fear except when it comes to rustling paper bags,vacuums, Swiffers, brooms, music intended for cats, sudden movements, floppy fish toys, loud vehicles including but not limited to trucks, outdoor animals who make scary noises, and certain kinds of cheese. But other than that, he’s totally fearless.
Bodega cats are the stars of a popular online series and could soon become legal in New York, where they’ve helped keep delis and small groceries rodent-free for as long as such places have existed.
Although it’s way too early to celebrate, Pennsylvania could become the fourth state to outlaw cruel declawing procedures after two lawmakers there introduced a new bill.
The Pennsylvania declawing ban proposal closely mirrors laws already passed in New York, Maryland and Massachusetts, and would outlaw the procedure except in cases where it’s medically necessary. (Although extremely rare, sometimes cats suffer from cancer of the nail bed and other maladies that necessitate surgery, but that’s a far cry from the elective declawing currently legal in 47 states.)
The state’s Veterinary Medical Association, the usual villain in these situations, is opposed to the ban. State veterinary medical associations argue that outlawing the procedure — which amputates a cat’s toes up to the first knuckle — would limit options for veterinarians and caretakers.
The veterinary medical associations, which contrary to their names do not represent all or even most veterinarians, also claim that declaw bans lead to more surrenders, but that claim has been repeatedly debunked by statistics from states and municipalities where bans have passed. In each of those cases, surrenders actually decreased, which is not a surprise to those who understand declawing, rather than “solving” any behavioral issues, actually causes cats to lash out even more because of the suffering they endure from the mutilation.
Here in New York, the Veterinary Medical Association successfully prevented declawing bans from making it out of committee for years, despite organizations like the Humane Society, SPCA, Alley Cat Allies and others wholeheartedly opposing elective declawing. Each state VMA buys influence with campaign donations, and relies on the lawmakers they support to kill declawing bans. Let’s hope Pennsylvania’s Veterinary Medical Association proves less adept at derailing that state’s bill.
The Last Cat of the Skies: The Iconic F-14 Tomcat
When I was a kid, the two Dream Machines that adorned posters on my wall were the Lamborghini Countach and the F-14 Tomcat. The Countach remains a car without equal with its inimitable, angular design that still manages to look futuristic more than half a century since the first models rolled out of the factory.
The twin-engine Tomcat is kind of like the Countach of fighter jets with its variable wing geometry, prominently angular air intakes and unique silhouette that makes it easy to distinguish even from the ground.
A Tomcat from the Nimitz-class aircraft carrier USS Theodore Roosevelt (CVN 71) during a combat flight over the Persian Gulf in 2005. Credit: U.S. Air Force photo by Tech. Sgt. Rob Tabor
Grumman’s air superiority fighter was immortalized in pop culture when Tom Cruise’s ace fighter pilot, Maverick, flew the aircraft in 1986’s Top Gun, and the Tomcat enjoyed a nostalgic encore in 2022’s excellent Top Gun: Maverick, displaying its staying power in a film that also heavily featured newer aircraft like the F-18 Super Hornet and the sixth generation prototype “Darkstar,” based on Lockheed Martin’s secretive SR-72.
The F-14 is the last of Grumman’s “cat” aircraft, after the Wildcat and Hellcat, and while it no longer fills a role in the US military, it remains a potent weapon for other countries half a century since its first flight. You can read all about the Tomcat in The Aviationist’s new feature here.
The Tomcat’s variable wings were a technological marvel when the aircraft was first released. The wings are swept forward for takeoff and landing, and typically swept backward during high speed, high altitude flight, allowing the fighter to maneuver in ways other aircraft could not. The wings can also shift to an asymmetrical configuration, allowing for unique capabilities in flight.
New York’s deli cats get their say
Bodega cats, longtime fixtures of New York’s answer to grocery stores, are enjoying a moment thanks to a major push to finally legalize their presence, and popular social media accounts featuring photographs of the beloved mousers keeping watch over their stores and snoozing in snack aisles.
A bodega cat in New York takes a siesta from his usual napping, eating and rodent-hunting duties. Credit: Wikimedia Commons
Now the New York Times has a feature on the popular TikTok series Shop Cats, which features “interviews” with the neighborhood felines.
Like Buddy, they seem to have an odd fascination with Mao Zedong, and their answers don’t make much sense, but that’s part of their charm. Check it out here.
Pain In The Bud 