Tag: pet food

Mars, The Pet Food Company, Claims There’s A ‘Treat Gap’ Between Cats And Dogs

The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!

In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.

That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.

Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:

“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats. 

Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.“

The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.

This is one of those stories that makes me wonder if these people actually have cats.

From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.

If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”

Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.

One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.

Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!

He always looks innocent, doesn’t he?

Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”

And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.

Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.

Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.

While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.

If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.

The best piece of advice I ever got was to always take your cat’s emotions into consideration.

It really is that simple.

Now if you’ll excuse me, I have snacks to dispense.

‘Swift And Lethal’: Cats Have No Defense Against Bird Flu, And It Keeps Showing Up In Their Food

Bird flu is killing cats domestic and wild, in captivity and in nature. Experts are sounding the alarm, warning people not to feed their cats raw food, allow them to drink milk, or let them roam outside where they can easily catch the virus by going after small prey.

Highly Pathogenic Avian Influenza, the clinical name for bird flu, is a danger to all animals, but for cats it’s a virtual death sentence.

Only a handful have survived infection thanks primarily to early diagnosis, intervention and round-the-clock veterinary care. In the vast majority of cases, the virus burns through its feline victims in three or four days.

Bird flu has become even more deadly for felines of late. Of the 126 domestic cats killed by H5N1 since 2022, according to the US Department of Agriculture, half of them have have died in 2025 — and it’s only been three months.

Notably, that total doesn’t include captive wild cats and big cats, such as the 20 pumas, bobcats, tigers and other felids who succumbed to the virus at the Wild Felid Advocacy Center, a sanctuary in Washington state. Nor does it include cats living in the wild, like two pumas in the same state that died in December.

To appreciate the true scope of the problem, the more illuminating statistic may be 82 million, which is the number of chickens “culled” — killed — in the US since 2022 because they were infected or raised at facilities where other birds tested positive for the virus.

Factory farming compounds the matter: more than 1.6 million egg-laying hens and 337,000 “pullets” — chickens less than a year old — were “depopulated” at a single facility in Texas last year. As staggering as those numbers are, Texas’s Department of Agriculture noted the figure merely “accounts for approximately 3.6% of the company’s total flock.”

Per the USDA:

“To provide context on the overall size of the U.S. poultry flock, there are more than 378.5 million egg-laying chickens in the United States. In 2023, more than 9.4 billion broiler chickens and 218 million turkeys were processed in the United States.”

If there ever was an example of putting too many eggs in one basket, this is it. American food supplies are vulnerable with so much concentrated in the hands of so few companies, a lesson the general public is learning the hard way now after eggs peaked at record prices last month. Things have cooled off a bit since then, but shoppers aren’t getting any benefit as grocery chains continue to charge a premium: the nationwide average for a dozen eggs was $5.90 in February, but stores in some states are still charging $10 or more.

It also raises questions about the sustainability and ethics of eating animals. Humans slaughter more than 75 billion chickens every year, and projections indicate there will be three billion more of us by the mid-2080s.

Meat from infected chickens can still end up in your cat’s bowl

Media reports about culling give the impression that those birds are removed from the food chain, but that’s not entirely true. The pet food industry has always cut corners by harvesting meat not fit for human consumption, a category that includes everything from the carcasses of sick animals, to “meat by-products” that can include beaks, hooves, eyes, hearts and other organs.

So while the culled chickens won’t show up in shrink wrap at the grocery store, they are making it into the pet food supply chain. Most pet food is “rendered,” cooked at such high temperatures that potential pathogens have been destroyed.

But an increasingly bigger slice of the market has been claimed by companies selling “premium” raw food — and that’s been the primary infection vector for domestic cats, particularly indoor cats who otherwise would have little or no exposure to the virus. (Cats who spend time outdoors can catch bird flu by preying on infected animals, just as wild cats do, and barn cats have caught it by drinking the milk of infected cattle.)

Cats are mostly lactose intolerant, and should not be given cow’s milk, despite the common misconception that it’s healthy for them.

“The animals that were depopulated could potentially have ended up in the food chain for pets,” Laura Goodman, an assistant professor at Cornell University’s Baker Institute for Animal Health, told NBC News. “It’s not uncommon for substandard meat to end up in the pet food chain.”

That’s what happened to Tim Hanson’s beloved cat, Kira, who died in February after eating raw food from a company called Wild Coast. The company has recalled the product, Boneless Free Range Chicken Recipe. It’s one of four recalls in the last month alone.

Hudson is suing Wild Coast for the veterinary bills — about $8,000 — and said he was devastated that Kira, whom he called “the happiest cat,” is gone. He said he thought he was doing right by her by feeding her the expensive raw food, but now urges people to avoid feeding their cats raw food at all costs.

“I don’t want any more cats dying,” he said. “Hopefully people can learn from Kira’s passing.”

Top image via Pexels. All other images via Wikimedia Commons

Bird Flu: Study Warns Virus Has 90% Mortality Rate In Cats, Wild Pumas Succumb To Infection, Sanctuaries On Alert

“If you feed your pet contaminated raw meat or milk, they will likely die. I’m not exaggerating, just giving it to you straight,” one infectious disease specialist warned.

In more disconcerting news from the bird flu front, a new study warns of exceptionally high mortality rates for cats who are infected with the virus.

The study found 89.6 percent of avian influenza cases in cats are fatal, making the virus a virtual death sentence.

That applies to all species of cats, from the true big cats in the panthera genus — tigers, lions, jaguars and leopards — to felines, a broad group that includes domestic cats, lynx, cheetahs, pumas, ocelots, servals, jaguarundis and others.

“We don’t know if the cats are more susceptible than anybody else,” the American Veterinary Medical Association’s Michael Bailey told USA Today. “It’s just the fact they’re exposed to higher viral burdens because of where they go.”

Whether cats are more susceptible is up for debate, but one SPCA chapter said felids of all species are “uniquely vulnerable” to avian influenza because there are so many ways it can be transmitted to them by doing nothing more than what they typically do.

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Cats can be infected by catching and eating birds and mice, drinking raw milk, eating raw meat (including commercial raw pet food), and exposure to infected animals, including cows.

In Washington state, two wild pumas died after contracting the virus from prey, a development Panthera puma director Mark Elbroch called “troubling.”

“It certainly raises eyebrows and makes one wonder: is it indicative of a bigger pattern out of sight?” Elbroch asked, noting pumas are at the top of the food chain in the Pacific northwest.

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To date, as many as 900 cattle herds across the US have tested positive for bird flu, according to the US Department of Agriculture, while two thirds of California’s dairy farms — 660 out of 984 — had confirmed cases as of Dec. 26.

Bird flu was the confirmed cause of death in a house cat from Washington who died after eating Northwest Naturals commercial raw food, which has since been recalled. Three house cats in Texas succumbed to the virus, which they possibly contracted from hunting mice. The bird flu was also responsible for the deaths of two domestic cats in California who drank raw milk, and 20 of 37 wild cats — including a tiger, several pumas, bobcats and a Geoffroy’s cat (pictured at left) — at the Wild Felid Advocacy Center, a sanctuary in Washington.

adorable cream kitten drinking milk outdoors
Contrary to popular belief, cats are typically lactose intolerant. Credit: DHG Photography/Pexels

Veterinarians are warning people to keep their cats indoors and to avoid raw meat diets, which have become more popular in recent years. Cats should not be given cow’s milk anyway, since most are lactose intolerant. As a general rule, kittens should consume milk from their mothers or kitten-specific formula, but should not be given milk from any other source.

“If you feed your pet contaminated raw meat or milk, they will likely die. I’m not exaggerating, just giving it to you straight,” tweeted Dr. Kristen Coleman, an assistant professor at the University of Maryland’s School of Public Health.

While the west coast accounts for the majority of confirmed bird flu infections, the virus continues to spread. A map from the Centers for Disease Control shows where infections have been verified as of late December:

Credit: Centers for Disease Control

Unfortunately, the bird flu outbreak comes on the heels of a heavily politicized pandemic and a major loss in trust in American institutions like the CDC after efforts to obscure the origins of SARS-CoV2, the virus that causes COVID-19.

It’s not clear if the fallout will make Americans less likely to heed warnings about bird flu and other potential viruses, but animal welfare groups and virologists say people can keep their cats safe with a handful of common-sense steps.

‘No One Goes Hungry On Our Watch’: A Pet Food Pantry And A Tribute To An Incredible Cat

Misty the Cat “was an agent of chaos and misrule,” had a Krameresque entrance style and was deeply loved by his people.

With inflation taking a major toll on families over the last few years, one of the most frequently cited reasons for surrendering pets is that their people can’t afford them anymore.

A vet tech in Ohio is trying to prevent that from happening to people in her area with The Little Black Cat Collective, a pet food pantry she founded in honor of her late rescue cat, Lila, who died at 16 years old.

Laura Zavadil founded the pantry — which also helps people with dogs, guinea pigs, ferrets and rabbits — in 2021, and since then it’s grown, serving “30 to 40 families and more than 200 animals each month,” she told her hometown newspaper, the Vindicator of Warren, Ohio.

“I wanted to do my part to help the community through struggles,” Zavadil told the paper. “The pantry’s main goal is to get the needs of these animals met and help the people, but also — considering the limited amount of shelter space in the area — if it means the animals can stay in the home, that’s just icing on the cake.”

Remembering Misty the Cat, whose death “drained all the colour from the world”

Speaking of honoring deceased pets, Keith Miller has a heck of a tribute to his cat, Misty, in The Guardian.

It’s been six months since Keith Miller’s beloved cat (pictured above), came up to him “with a series of unusual cries, stretched his mouth wide like a yawning lion, shivered, collapsed and died.” Misty, Miller wrote, “was a fortnight shy of his ninth birthday,” and his absence has been keenly felt.

Tributes are difficult to write, and tributes to pets may be harder still. It’s tough to feel you’re doing justice to an animal you loved while conveying their personality, and in the back of your mind you’re thinking of the people who don’t get it, who don’t have pets and might find your tribute saccharine or melodramatic.

Miller strikes just the right notes and makes the reader feel Misty’s loss without knowing the little guy.

“I have thought a lot about this particular cat and this particular loss. I think what most pains and enrages me about it has something to do with the role Misty played in our life: a larger-than-life vibe, faux-heroic and mock-epic (and so often richly comic). He used to skid on the floor when he came into a room, like Kramer in Seinfeld. He was an agent of chaos and misrule, knocking objects off surfaces with gallumphing carelessness one day, dead-eyed precision the next. He was gormless yet prodigious, a fluffier cousin of Homer Simpson. He didn’t shyly solicit affection, as his sister does; he demanded it by right, thrusting his jaw up and out like Mussolini to accept strokes on his throat and chest.

All in all, he didn’t really have the makings of a tragic character. And he wasn’t a will-o’-the-wisp, either, on loan from another world, as most cats are. His unscheduled exit wasn’t just an emotional body blow; it was a violation of the rules of genre.”

The Mussolini bit resonated with me, since I’ve referred to Bud as “a furry little Genghis Khan” on occasion, and often joke that he’s a tyrant ruling over the place with an iron paw. Miller’s homage to his pal isn’t overly long, and I recommend reading the whole thing.

How Much Does It Cost To Care For A Cat?

Two new reports estimate the cost of caring for a cat over a typical 15-year lifespan.

Two stories published in recent days give wildly varying estimates of how much it costs for the privilege of serving a cat.

First we should note that both reports assume the cats are adopted in kittenhood and the average lifespan of a cat is 15 years. That’s in line with current data showing well cared-for, indoor-only cats live between 12 and 18 years, with outliers on both ends. It’s not uncommon to hear about cats living well into their 20s just as some cats sadly pass on before their time, whether due to natural causes, illness or accidents.

A Texas cat named Creme Puff is the Guinness World Record holder for longest-lived house cat, holding on for an astonishing 38 years until her death in 2005.

Caring for a house panther can cost between $4,250 and $31,200 over kitty’s lifetime, according to an analysis of associated costs by The Ascent, a vertical of financial literacy site The Motley Fool.

Kitty Cash
“My moneys, human! MINE! Unpaw those bills!” Credit:@catsandmoney/Twitter

The estimates break costs down into recurring expenses — which include food, treats, litter and veterinary care — and fixed expenses like scratching posts, toys, additional cat furniture, bowls, grooming tools and similar items.

Not surprisingly, the biggest expense is food, the cost of which has been exacerbated by inflation, rising fuel costs and lingering supply chain issues that caused a cascade effect during the pandemic. Everything from sourcing metal for cat food tins to meat availability was impacted as ports were closed and meat processing plants were shuttered at various points since early 2020.

An unrelated estimate from OnePoll, based on a survey commissioned by pet food company Solid Gold, put the lifetime estimate of cat servitude at $25,304. Like the Motley Fool analysis, OnePoll’s respondents cited food as the primary expense, followed by veterinary care.

The wide range from the Motley Fool analysis could be attributable to geography, how well the cat is fed, and how many extra things caretakers do for their cats. A person who lives in Manhattan, splurges on bespoke feline furniture and buys ultra-premium cat food at almost $3 a can is going to spend significantly more than an eastern European cat servant who feeds raw or home-cooked food and builds their own ledge loungers and scratching apparatus.

Teh Bank of Kitteh
“Welcome to Teh Bank of Kitteh, you may make a deposit but not withdraw!” Credit: @catsandmoney/Twitter

Here in New York the cost of cat food in local grocery stores has spiked dramatically, but online prices have remained steady. Keeping in mind we’ve never really endorsed any particular brand or vendor on PITB, I switched from occasionally buying food online to Chewy auto-shipments during the pandemic because Bud’s favorite food was becoming very difficult to find locally, and that arrangement has worked out cost-wise as well.

Bud’s a true Pain In The Bud when it comes to “leftovers” so his primary wet food is Sheba Perfect Portions. It’s reasonably priced, comes in variety packs and helps avoid waste since each meal comes in its own 1.3oz recyclable blister-like plastic package. (Recycling is especially important with these single-serve packages, tiny as they are.) His dry food is Blue Buffalo Wilderness Adult Chicken recipe, although occasionally I’ll buy the weight control version of the same dry food when it looks like Little Man has gotten a bit chubby. He doesn’t protest, thankfully.

I feed him two 1.3oz wet meals a day and fill his dry bowl less than halfway at night so he can have his late snack and doesn’t have to wake me up if and when he gets hungry overnight. Sometimes I’m dimly aware of him sliding off me, padding over to his little dining nook and munching on dry food before hopping back onto the bed and dozing off again.

Overall it works out to about $21 a month, so I’d call it an even $25 with treats. You can schedule your auto-ship at any interval you choose, edit it at any time, and prompt the shipment immediately if you’re running out of food, so you can save more by ordering a few months’ worth of food at a time and taking advantage of free shipping on orders of more than $50.

Has inflation impacted cat food prices in your local area? How much does it cost to feed your cat(s) every month?

Rich Kitty
“I’m a nip dealer, so what? Stop judging!”