human servants – Page 6 – Pain In The Bud

Mars, The Pet Food Company, Claims There’s A ‘Treat Gap’ Between Cats And Dogs

The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!

In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.

That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.

Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:

“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats.

Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.“

The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.

This is one of those stories that makes me wonder if these people actually have cats.

From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.

If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”

Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.

One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.

Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!

Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”

And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.

Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.

Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.

While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.

If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.

The best piece of advice I ever got was to always take your cat’s emotions into consideration.

It really is that simple.

Now if you’ll excuse me, I have snacks to dispense.

Feline Wisdom: The Sagacious Sayings Of Buddy The Cat

“Observe the human, and its wretched species, always in thrall to an invented concept called time. The time is what you say it is. I say it’s time for a snack.” – Buddy the Cat, Human Failings

If aliens are watching the Earth right now, debating whether to make contact with us, undoubtedly they’d conclude that felines are the true power on this planet.

While humanity is responsible for our vast cities, gleaming technological marvels in orbit — like the James Webb Space Telescope — and awe-inspiring architectural works, cats lounge the halls of power, from the White House (sometimes), to the UK’s No. 10 Downing St., the corporate centers of Japan, and everywhere in cities like Istanbul.

They claim the best spots, operate on their own schedules without regard for anyone else, and are the beneficiaries of entire industries dedicated to their well-being, entertainment and cuisine.

Even the internet, the closest thing to humanity’s collective consciousness, is little more than a conduit for the propagation of images, videos, stories and songs about cats. As of 2025, a whopping 72 percent of all internet traffic is cat-related! I just made that statistic up, but it sounds right, doesn’t it?

While humans slave away, their feline masters laze comfortably. Intelligent aliens will notice it is we who serve meals to cats, not the other way around. We clean their waste, rub their fur on demand, and we’re always stroking their egos by telling them how special, sweet and beautiful they are. Because they are.

The rise of cats coincides with the ascent of felinedom’s foremost sage and scholar, Buddy the Cat. Below you’ll find a collection of some of his most insightful observations.

“The sweetest mice hide in the sharpest bushes.” – Buddy the Cat, Reflections at Mealtime, Vol. III

“It is the province of knowledge to speak, and it is the privilege of wisdom to ignore.” – Buddy the Cat, On Feline Superiority

“The people who are crazy enough to think they can change the world are the ones who miss out on naps.” – Buddy the Cat, The Virtues of Inactivity

“I believe we are here on this planet Earth to lounge, nap, and enjoy delicious food.” – Buddy the Cat, Reflections at Mealtime, Vol. XIII

“Observe the human, and its wretched species, always in thrall to an invented concept called time. The time is what you say it is. I say it’s time for a snack.” – Buddy the Cat, Human Failings

“Most of the important things in the world have been accomplished by the well-rested.” – Buddy the Cat, The Virtues of Inactivity

“What is an alarm clock, but a device that interrupts dreams?” – Buddy the Cat, On Ridiculous Human Inventions

“A bird doesn’t sing because it has a song, but because you haven’t eaten it yet.” – Buddy the Cat, Reflections At Mealtime, Vol. IV

The Beloved Leader planting the Feline Flag on the moon.

“Wisdom is knowing there isn’t a day that cannot be improved with a restful nap, preferably several.” – Buddy the Cat, Guiding Principles of Feline Greatness

“Never exert yourself when you can manipulate a human into doing a thing for you.” – Buddy the Cat, Humans: Our Loyal Servants

“One can say many positive things about the human race. Perhaps the most flattering is that we felines consider humans fit to serve us.” – Buddy the Cat, On Feline Superiority

“If an alien says ‘Take me to your leader’ and the humans bring the creature to you, make it wait while you nap. That will immediately establish the power dynamic without the expenditure of energy.” – Buddy the Cat, The Virtues of Inactivity

“Those who claim cats are small and weak should be introduced to tigers. They won’t live to spread their heresy.” – Buddy the Cat, Wisdom From A Magnificent Mind

A Surfing Cat? Toby Likes The Water And The Waves!

Most cats wouldn’t go near water if you promised them a barrel of Temptations, but a handful of special felines love to swim and play in the ocean.

Someone over at Hearst Television was digging through the company’s video archives and unearthed this gem from 30 years ago.

It’s a short news segment about Toby the cat, who liked to hang out with his human so much that he happily took to playing in the ocean.

“I’d jog on the beach at night, and he’d run into the water with me,” Toby’s human, Teddy Townsend, told Hearst.

A news crew caught up with the human-feline pair at Ormond-By-The-Sea, an oceanside community on Florida’s east coast, about an hour’s drive south of St. Augustine.

“I just started taking him out in the water,” Townsend said as Toby perched happily on his shoulder.

The surf board came later as Townsend looked for a way to make time in the water more fun for his pal.

“He surfs, I don’t surf,” Townsend explained, smiling.

Townsend didn’t have Toby on any harness or other restraint, and it was pretty clear the little guy wasn’t going anywhere without his human. Footage of the tubular tabby showed him skillfully balancing on the board while cresting and riding a series of small waves.

Check out the 1995 segment here:

Surfing cats are pretty rare, but not unheard of. A 2016 story detailed the adventures of Kuli, a one-eyed rescue cat from Honolulu who loves to surf with his humans. (Kuli is pictured in the header image, above, and in the image below.)

Kuli lost an eye at just four months old due to an infection, and endured lots of baths during his formative months to prevent another infection from taking hold. Alexandra, one of his humans, said she believes that’s why Kuli is so calm in the water.

“For a while I took Kuli out on my long boards, but it wasn’t until I was playing around with a boogie board one day that I realised he really loved to get his claws into the foamy material,” she said. “So we bought a board that Kuli would be able to get out on the surf with.”

Kuli on his board. Credit: Caters News Agency

Here at Casa de Buddy, I asked His Grace if he’d like to dip into the ocean and have fun by learning to surf.

His answer? “You must have a death wish, human.”

Ah, well. It’s not for every cat.

Buddy: “I Don’t Like The Weather, Human. Fix It!”

Buddy, convinced that his human can control the weather, would like more moderate temperatures. Is that too much to ask?

A big chunk of ‘Merica has been sweltering this week, and New York has been no exception.

Tuesday was supposed to be the most brutal of the brief heat wave, but Wednesday felt the most oppressive to me, like walking through a hot soup and having no choice but to “drink” it until you can escape to the air conditioned indoors again.

The temperature was in the high 90s with a heat index of 104 thanks to the humidity. That’s the real killer: while I don’t envy parts of the southwest that see temperatures of 100+ more frequently, summers here are marked by disgustingly sweaty weather. Humidity reached 99 percent on June 2, and this week we’ve had spikes of 80 percent and higher.

As bad as it is for us, it’s worse for our furry little pals. For them it’s like wearing a jacket you can’t take off.

Poor Buddy! Is it too much to ask to have a human who can control the weather?

The Budster has been shedding like crazy the past few weeks, and I’ve been brushing him to help him get rid of that excess fur — and prevent it from “decorating” the place.

On Tuesday I decided to open the door to the balcony, mostly to see how he’d react. He loves the balcony, which offers cat TV, the opportunity to soak up the sun and take in new scents and sounds.

But with the sweltering temperature, Buddy approached the door to his beloved balcony with caution. He stepped outside, paused for a second or two, gave me a disgusted look, then turned right back around and padded inside, where he recovered from his ordeal by lounging.

Life’s tough for a cat.

Buddy in his heroic Mega-Buddy (Megaru Badi) form, in the style of Bikkuriman.

The little dude may be following Marjorie Taylor Greene on Twitter, because the look he gave me strongly suggests he thinks I can control the weather.

“It’s unacceptably brutal out there!” I imagine he’s thinking. “Fix it, human! Do I have to verbalize everything, or can you be a proper servant and anticipate my needs ahead of time?”

Of course we’re talking about a cat who refuses to set paw outside unless it’s a balmy 65 degree minimum, preferably between 73.5 and 76 degrees. No rain, no cold, definitely no snow, and no excessive heat!

Thankfully the heat broke, and today we’re forecast for a balmy 75. Cue the Sir David Attenborough voice: “But there’s a problem! A tomato plant has appeared on the balcony, and even though Buddy’s a meowscular tiger who shows no fear*, tomatoes and their vines are poisonous to him.

On the off chance that we’ve got some readers who don’t have cats, would anyone like a tomato plant?

* Buddy exhibits no fear except when it comes to rustling paper bags,vacuums, Swiffers, brooms, music intended for cats, sudden movements, floppy fish toys, loud vehicles including but not limited to trucks, outdoor animals who make scary noises, and certain kinds of cheese. But other than that, he’s totally fearless.

‘The Great Pet Awakening’: Theologians Say Bonding With Animals Can Be A ‘Religious Experience’

A new story from CNN examines how friendship with animals can enhance our spiritual lives.

If you ask Bud, I’m sure he’d agree that merely having the privilege of being friends with him is akin to a transcendental experience.

“Yes, human, by stroking my fur, you are brushing up against the divine!” he’d probably say. “Now make a proper offering, and don’t skimp out on me. I want the good snacks!”

The massive ego of my cat aside, some theologians and spiritualists say we’re in the midst of a “Great Pet Awakening,” with more people than ever welcoming animals into their homes, treating them like family, and coming to profound realizations by bonding with them.

Our pets can help us come to grips with our own mortality, amplify our own spiritual lives and even help us heal, they say. Some of it’s nebulous, including a Pew poll that found most Americans believe pets are imbued with some sort of vague supernatural energy, and some of it’s tangible, like studies that have found cat purring has a calming effect on people as well as cats.

If you’re interested in reading more, CNN’s story on the “awakening” quotes a Canadian theologian and author, a Buddhist, and, tragically, a “psychic medium.” In true grief vampire style, the latter says “pet psychics” can offer people “a chance to hear personalized messages from their pets in the Great Beyond.”

“Now leave the snack, bow, and retreat until I call for you again. That’s a good human.”

I don’t like thinking about a time when Bud will be gone, but when that day comes, if I encounter a “pet psychic” who tells me Bud sends his love and appreciation from the afterlife, it’ll reinforce my dim view of self-proclaimed mediums. If, however, the “psychic” tells me that Bud is still miffed about the times dinner was late, or he’s annoyed that I’ve adopted another cat who has inherited his toys, I’ll change my tune!

In any case, I think there’s one hugely important thing the CNN story does not touch on. It focuses on the way pets benefit people, but perhaps the most profound gift our animals give us — if we’re open to it — is a new appreciation for them, and what a miracle they are.

It’s 2025, but surprisingly, there are lots of people who are still stuck in a pre-cognitive revolution mindset, viewing animals as little more than biological automatons. They deny animal cognition, emotions and agency, as if B.F. Skinner and behaviorism remain the credible model. To do that, you’d have to ignore more than sixty years’ worth of research proving our furry friends have their own rich internal lives, their own thoughts and feelings.

That, to me, is one of the great things about cats. If I was a merely adequate servant, the Budster would take the free meals, the shelter and the warm bed, and ignore me until he wants something. Instead, he’s rarely more than three feet from me, he spends much of his day sitting on me or in direct physical contact, he can’t abide any barrier between us, and he expresses his love by marching up to me, purring up a storm, and rubbing his head against my face.

He chooses to do that, and it tells me that for all the boneheaded mistakes I’ve made, I must be doing a pretty decent job. He’s not my property, he’s my Buddy.