Facebook Is Flooded With Hoax Posts About A Supposed Black Mountain Lion

The purveyors of the deceptive posts want you to click, share and argue with other users about the veracity of the photos.

Not only is he the rarest puma in existence, he’s more well-traveled than most humans.

The mountain lion in question has a black coat, unprecedented for his species, and has been popping up all over Facebook. He’s photographed from the passenger seat of a truck cab, his tail in an unbothered curl, crouched amid the brush near a rural road.

Some posters claim they spotted the formidable feline in Mississippi. Others attribute the image to a sister-in-law who lives near Houston or a daughter in Charleston. A user in Louisiana claimed they took the photograph near the bayou, while another places the cat in Wyoming and claims he’s the first-ever documented “shadow cougar.” (Our friend Leah of Catwoods drew our attention to the images last week after seeing posts placing the cat in the south.)

In case it isn’t obvious, all the claims are full of it.

There is no such thing as a melanistic (black) mountain lion, and the big cat in the photo has the physical characteristics of a leopard, an animal that is not native to this hemisphere, let alone this continent.

The real story here is that Facebook remains a fountain of misinformation and Meta (its parent company) doesn’t care. Unscrupulous users will do anything to get attention and the clicks that come with it, and the average Facebook user is happy to indulge them, driving clicks by resharing the hoax content and juicing its algorithmic value by engaging in endless arguments with fellow users about the veracity and provenance of the photos.

Alleged big cat sightings are perfect for this sort of thing because they pique people’s natural curiosity, there’s a whiff of danger — especially when the poster claims the animal was spotted locally — and most people aren’t aware of telltale differences between cat species.

In many ways, the blurrier and more indeterminate the photo, the better: like Bigfoot and the Loch Ness monster, the idea of phantom cats is most fertile in the imagination.

These days you don’t even need a photo to get in on the click-baiting action. I asked Gemini to create an image of a jaguar-like big cat walking along a rural road at night, and this is what the LLM gave me:

In the image prompt, I asked it to make it look like an amateur photo taken with a midrange smartphone camera, but if we really wanted to get artistic, it’s simple enough to add noise, maybe some motion blur and digital artefacts to the image to make it look more like an authentically crappy, rushed shot of an unexpected animal.

Here’s the result of some simple efforts to en-crapify the “photo” further:

To give the image urgency and encourage people to engage with it, I can make it local and claim it was recent. Errors of grammar, spelling and punctuation add a nice seasoning of authenticity, along for feigned concern for others as the reason for sharing:

“Folks – just wanted to tell ya’ll to mind your pets an make sure of you’re surroundings bc theres a big cat on the lose!! my cousins GF took thus friday nite on Route 9 a few mile’s south of Dennies. a real honest to goodness black panther! BE SAFE!!!”

There’s a dangerous animal on the loose in your area! You know what you have to do: share it so others can bring their pets safely inside and stop their kids from playing outdoors, at least until it looks like the predator has moved on.

It’s your duty as a good American!

Since it doesn’t seem to matter if a quick reverse image search can settle the question of where an image came from, it’ll be interesting to see if anyone lifts the above image and text.

At the very least, maybe a few people who do think to run a search will find their way here, read about the hoax, and save themselves from getting drawn into online debates about the existence of cryptid cats.

Wordless Wednesday: Loaf Of Bud

Freshly baked Bud.

A freshly baked Bud loaf!

Edit: I am compelled to include the following image, commissioned by Buddy himself and titled “Buddy: Jungle Portrait of Meowscularness.”

It’s so, uh…representative.

Man Wilts Under Cat’s Disapproving Gaze In Humorous New Apple Ad

Every cat lover’s camera roll is dominated by photos of our fluffy little overlords. It’s the natural order of things.

I’ve always said Bud’s silent treatment can be worse than his vocal protests when it comes to gauging the intensity of his disapproval.

Howling at me to fetch him a snack? That’s normal. Sitting down two feet away and fixing me with his wide-eyed, accusatory stare as I eat a snack without getting one for him? Now that’s serious.

Andreas Nilsson, the director of a new ad highlighting a recently-introduced Apple feature, clearly understands the hierarchy of feline displeasure:

In the spot, a man uses Apple Intelligence to remove his cat, Garrett, from a photo he just snapped of his wife relaxing and reading a book.

“Look, I deleted Garrett,” he says, holding up the photo and clearly expecting something along the lines of “Wow, that’s a pretty cool feature!”

Instead, she gives him a dry “I always knew you hated Garrett” and goes back to her book.

But Garrett himself doesn’t have to utter a single meow. His reproachful gaze is all the prompting the man needs to undo his mistake with the tap of his screen.

The commercial ends with a slow close-in on Garrett’s face, which has “You’re on thin ice, human!” written all over it.

I like this spot. The creative team took a risk in showing off a new feature in a way that made the characters react negatively, but cat people will love it, and viewers aren’t likely to forget what they saw.

Android users have had something very much like it for quite a while now. Sometimes it really does work the way it does in the commercials, with seamless results, but other images are a bit more difficult to clean up and require some manual tinkering. If Apple’s figured out a way to measurably improve this sort of thing, that’s a pretty big positive for the future of smartphone photography and editing.

In any case, cheers to Nilsson for knowing who holds real power in human-feline households. Now if you’ll excuse me, the king is demanding my attention, no doubt to have me scratch his chin, open a door for him, or serve him second breakfast…

Bud Battles A New Vacuum, Plus: Webb Telescope Reveals ‘Toe Bean’ Of Cat’s Paw Nebula

Buddy confronts his machine arch-nemesis, while NASA celebrates JWST’s third anniversary by imaging the cosmic cat’s paw in detail we’ve never seen before.

To mark its third anniversary, the team behind the James Webb Space Telescope has released an image of the Cat’s Paw nebula, and it’s incredible!

Below is a dramatically scaled down version of the image to make things easier on readers who may have slower connections or tend to visit PITB on mobile devices. The original is 30mb and can be found here.

It really is worth viewing at maximum resolution, where you can see details of the stellar nursery and the thick plumes of ionized gases that comprise the radiant, multi-hued structure of the nebula.

The dark red areas are dense concentrations of gases, the clouds from which stars are born. The blue stars are the cosmic newborns, and if you scroll through the image at maximum resolution, you can see those young stars floating in seas of their golden brethren in interstellar expanses stretching thousands of light years. In this image, we’re looking at an area of our galaxy between about 4,000 and 5,500 light years away.

Here’s the small version:

And here are images that better illustrate why it’s called the Cat’s Paw, with a view oriented in the “correct” way to trigger our brains’ pattern recognition processes, the mechanisms that make us think “Oh yeah, that does look like a cat’s paw!”

“Toe beans” up top, large pad beneath. The Cat’s Paw Nebula.
Viewed in different wavelengths to better see the overall structure without the obscuring elements.

We’re fortunate there is no cosmic-scale feline floating out there. Just imagine entire star systems batted around for fun, or a section of the galaxy reserved as a litter box.

I know this can seem overwhelming to some people, while others see images like this and think “What’s the big deal? Haven’t we seen things like this before?”

And the truth is no, we haven’t. That’s the beauty of the James Webb Space Telescope. We’re not only seeing galaxies and structures previously undiscovered, we’re also seeing familiar cosmic locations in detail and resolution that was previously impossible.

In a very real way, we’ve upgraded from standard definition Cosmic TV to the HD version.

The scope is in orbit, at a gravitationally stable position known as Lagrange point 2. In plain English, it’s a special place a million miles from Earth where the gravitational dance between our planet and our sun effectively cancel each other out.

Or, as NASA puts it, Lagrange points are “positions in space where objects sent there tend to stay put.”

It took decades of planning and the engineering talents of thousands of humanity’s best to create the JWST, which is also a spacecraft. The scope was built to travel to L2 without anyone aboard, then unfold itself in a delicate ballet of almost innumerable moving parts. The JWST’s ability to transform, like a butterfly emerging from a cocoon, is an engineering marvel in and of itself, and that’s before it began providing us with a better view of the cosmos than we’ve ever had in the history of our species.

Cheers to the scientists and engineers at NASA, who have repeatedly demonstrated they’re cat-loving people!

Header image credit: Texas Tech University Department of Physics and Astronomy

The fury of the Budster

Casa de Buddy has a new vacuum, desperately needed during this hot summer as Bud has been shedding more fur than usual.

I could have made another cat from all the hair the new vac picked up from the area rugs, couches and pillows, but Buddy wasn’t happy.

As PITB readers know, vacuums are high on the list of things Buddy despises. He’ll start hissing the moment he sees one, even if it’s not plugged in. He thinks they are angry nemesis machines created to infiltrate his territory and torment him.

Usually I try to lure the little dude into another room with treats and lock him in for a few minutes while I vacuum, but he was nowhere to be found, so I thought he’d spotted the vac and retreated voluntarily.

Tragically, I was mistaken.

Shortly after I began vacuuming my bedroom, I heard a low growl, then Buddy leaped from his hiding spot under my desk and shrieked his high-pitched, baby-like battle cry as he launched himself at the evil vacuum!

It was comical. His little face was twisted into a mask of rage, his ears were pinned back, and he slapped the hell out of the vac: SLAP SLAP SLAP SLAPPP!!! with his little paws.

Here’s a reimagining of the ghastly incident, since it would be cruel to repeat it just to get photos. It’s Buddy — or the “model” of Buddy I’ve built using dozens of photos — exacting his wrath on the evil machines that disturb his peace:

I turned the vacuum off and tried to calm him down by reassuring him in a soft voice that he was safe. Nothing to be worried about, pal!

But I couldn’t stop laughing, which didn’t help the situation. Little man does not like to be mocked, and I’m convinced he fully understands when I’m laughing at instead of with him.

Ah, well. Next time there will be no assumptions and I’ll get him safely out of harm’s way before using the evil contraption.

Lost Photos Of Kitten Bud!

From summer 2014 when Bud was about five months old.

Bud says: “Derp derp derp! I’m a bug-eyed kitten! Derp!”
Bud says: “Now THIS is a more regal image befitting my status as a handsome feline!”
Bud says: “Here I am in action! As you can see, I was ripped but not quite as meowscular as I am now.