Category: cat care

‘Petfluencers’ Make Their Cats Wear Clothes, Plus: Why A New Coat Color Has Emerged

The quest for clicks and attention is a race to the bottom, and “petfluencers” are willing to dive deep to differentiate themselves from the thousands of others trying to build an audience.

Clothes, sneakers and hats. Vitamin supplements, energy drinks and probiotics. Backpacks and costumes.

What do all those things have in common? People are buying them for their pets, not themselves, and they’re part of the reason people in the UK spent more on pets in 2024 than childcare, hobbies or dating, according to Nationwide UK.

The problem is, they’re not doing it for their pets. Experts, including veterinarians and animal behaviorists, tell The Guardian that most cats, aside from hairless varieties like Sphynx cats, don’t like wearing clothing, nor do they like wearing costumes, or taking baths with heavy perfumes and essential oils.

Portrait of Hipster White Cat wearing sunglasses and shirt

Influencers — or petfluencers — stage elaborate “pampering” scenes, and make their pets wear different clothes to show off their shopping “hauls.” Some pose their animals like dolls and find ways to coerce them to remain still. Audiences think it’s cute. It’s not.

As for me, I’ve got a handy chart when I’m unsure if Bud will be cool with something:

  • Make him wear clothes. Result: Get clawed to death
  • Give him baths with essential oils. Result: Get clawed to death
  • Make him wear sneakers. Result: Death by bite to the jugular
  • Force him to eat supplements or guzzle energy drinks. Result: Shredded skin and lots of blood, perhaps some light homicide.

While the animals themselves aren’t thrilled with these new trends, they probably won’t go away any time soon. There’s just too much money involved.

The average pet owner in the UK spent the equivalent of $163 per month on their companions, and only half of UK households have pets compared to 66 percent in the US. Although there’s not an apples to apples comparison of total expenses on pets per month by household in the US, Americans spend $68 a month on cats on average, according to research by ValuePenguin. For dogs, it’s about $110 a month.

‘Salty liquorice’ cats owe their unique coats to a missing snip of DNA

It’s always an interesting occasion when nature gives us something new, and the salmiak cat is definitely unprecedented in the world of feline aesthetics.

The unique cats, named after a popular liquorice candy from Finland, have a coat pattern that results from a gradient on individual strands of fur, starting out black and getting lighter toward the tip. It gives their coats a singular peppered look, and in photographs the unusual felines almost look as if they’re rendered in monochrome stippling.

Credit: Ari Kankainen
The Finnish candy the cats are named for.

The salmiak cat wasn’t the product of any breeding program, and reports in Finnish media say strays with the new coat pattern/color first emerged in 2007.

To find out how the salmiak emerged, a team of Finnish, British and American scientists sequenced the genomes of two salmiak cats. They found a mutation in genes that express coat color that resulted in a missing sequence of DNA, and they confirmed the mutation is recessive. That means to get salmiak kittens, both parents have to have the mutation.

RSPCA Wants Cat Cafes ‘Phased Out,’ Says Cats’ Needs Not Met

Cat cafes offer a unique way for adoptable kitties to find homes, as well as a stress-reducing experience for customers, but two groups in the UK say cafes are not appropriate living spaces for cats.

Two major feline advocacy groups in the UK are urging the government to stop issuing new licenses for cat cafes, arguing they’re not good living situations for the felines who are their main attraction.

Many people see the cafe model as a win-win for cats and people. The latter get to unwind and spend time with cute animals who have a knack for lowering blood pressure, helping the stressed to relax. The cats, who are adoptable, get to run, play and live in an environment much better than a shelter cage while they wait for their forever homes.

But the RSPCA and Cats Protection, the most prominent feline welfare organization in the UK, say its “almost impossible” to meet the needs of the animals, who may be stressed by living with other cats and, they argue, are used as “entertainment” for customers.

“We don’t believe these environments can consistently provide cats with a good quality of life and are hugely concerned that many cats will be unhappy as a result,” said Alice Potter, a cat welfare specialist with the RSPCA.

“Generally cats are not sociable, and many felines often prefer to live without other cats, or prefer to form social groups with their relations.”

A cat cafe in Vilnius, the capital city of Lithuania. Credit: Wikimedia Commons

I’m not sure how I feel about this, and I’m not particularly familiar with how most cat cafes are run. The only ones I’ve been to were in Japan, and they were miraculously clean spaces with lots of things to climb, as well as nooks and private areas where cats could hide. The cats were well cared-for, staff were friendly, and the environments were relaxed.

Cat cafes also offer a unique opportunity for finding homes for the little ones. They’re much more likely to meow their way into the hearts of would-be adopters when they’re given space to run around, play and enjoy themselves as opposed to the often sullen, frightened state they’re in at shelters.

Are the UK cats groups right, or are they making perfect the enemy of good?

Petition Aims To Make NYC Bodega Cats Official, Help Pay For Their Vet Care

The plan would allow bodega owners to certify their cats, eliminate city fines for keeping them, and help find homes for working felines if their stores shut down

Cats have been a fixture in New York City’s bodegas for decades, but technically they’re illegal.

The fact that they’re so widespread, and owners of the small groceries/delis don’t try to hide them, underscores the absurdity of the situation. The fine for keeping a cat in a bodega in New York is $200 for the first offense, capping out at $300, but the fine for a rodent infestation starts at $300 and can rise to as much as $2,000 for repeat offenses. That’s in addition to the cost of bringing in pest control to get rid of the rats, which can easily add hundreds or more to an expensive problem.

So given the option between a maximum $300 fine with a clean, rodent-free shop, and potentially crippling fines — plus infestation — for rodents, thousands of bodega owners opt for the former. It’s a no-brainer.

Kota, a bodega cat from Brooklyn. Credit: Wikimedia Commons

The cats are also favorites of customers, and bodega owners don’t hesitate to talk to media when their cats go missing, nor do they turn down Dan Rimada, who runs the extremely popular @bodegacatsofnewyork Instagram page.

Now Rimada is the man behind a petition that seeks to eliminate fines for the store-dwelling felines, establish a voluntary shop cat certification, and help bodega owners get veterinary care for their little helpers.

Rimada proposes soliciting seed money from city government as well as deep-pocketed donors in the pet food industry — “think Purina, Chewy, PetCo” — to establish a veterinary care fund for the city’s working cats.

“Through years of hands-on experience, I’ve witnessed both the charm of well-cared-for bodega cats and the harsh reality of neglect when standards aren’t met,” Rimada wrote in the petition, which has almost 5,000 signatures as of Feb. 28. “In conversations with rescue organizations and experts in public policy, business, and technology, we’ve designed a realistic, community-driven solution.”

Credit: @bodegacats_/Twitter

The fund would help cover the costs of care, with additional “micro-loans” available for emergencies.

Rimada envisions it as a triple win for the shop owners, rescuers who will be compensated for their time, and most importantly, the cats. If city leaders are willing to engage, Rimada says he hopes to conduct a year-long pilot program to see what works and what would need tweaks, with input from rescuers, veterinarians and the people who care for the cats.

The petition and resulting plan was inspired by cases like that of Kobe, a Hell’s Kitchen bodega cat who almost died of a urinary infection when the owners of the bodega balked at paying veterinary bills.

Bird Flu: Study Warns Virus Has 90% Mortality Rate In Cats, Wild Pumas Succumb To Infection, Sanctuaries On Alert

“If you feed your pet contaminated raw meat or milk, they will likely die. I’m not exaggerating, just giving it to you straight,” one infectious disease specialist warned.

In more disconcerting news from the bird flu front, a new study warns of exceptionally high mortality rates for cats who are infected with the virus.

The study found 89.6 percent of avian influenza cases in cats are fatal, making the virus a virtual death sentence.

That applies to all species of cats, from the true big cats in the panthera genus — tigers, lions, jaguars and leopards — to felines, a broad group that includes domestic cats, lynx, cheetahs, pumas, ocelots, servals, jaguarundis and others.

“We don’t know if the cats are more susceptible than anybody else,” the American Veterinary Medical Association’s Michael Bailey told USA Today. “It’s just the fact they’re exposed to higher viral burdens because of where they go.”

Whether cats are more susceptible is up for debate, but one SPCA chapter said felids of all species are “uniquely vulnerable” to avian influenza because there are so many ways it can be transmitted to them by doing nothing more than what they typically do.

https://platform.twitter.com/widgets.js

Cats can be infected by catching and eating birds and mice, drinking raw milk, eating raw meat (including commercial raw pet food), and exposure to infected animals, including cows.

In Washington state, two wild pumas died after contracting the virus from prey, a development Panthera puma director Mark Elbroch called “troubling.”

“It certainly raises eyebrows and makes one wonder: is it indicative of a bigger pattern out of sight?” Elbroch asked, noting pumas are at the top of the food chain in the Pacific northwest.

mousegeoffreyscat

To date, as many as 900 cattle herds across the US have tested positive for bird flu, according to the US Department of Agriculture, while two thirds of California’s dairy farms — 660 out of 984 — had confirmed cases as of Dec. 26.

Bird flu was the confirmed cause of death in a house cat from Washington who died after eating Northwest Naturals commercial raw food, which has since been recalled. Three house cats in Texas succumbed to the virus, which they possibly contracted from hunting mice. The bird flu was also responsible for the deaths of two domestic cats in California who drank raw milk, and 20 of 37 wild cats — including a tiger, several pumas, bobcats and a Geoffroy’s cat (pictured at left) — at the Wild Felid Advocacy Center, a sanctuary in Washington.

adorable cream kitten drinking milk outdoors
Contrary to popular belief, cats are typically lactose intolerant. Credit: DHG Photography/Pexels

Veterinarians are warning people to keep their cats indoors and to avoid raw meat diets, which have become more popular in recent years. Cats should not be given cow’s milk anyway, since most are lactose intolerant. As a general rule, kittens should consume milk from their mothers or kitten-specific formula, but should not be given milk from any other source.

“If you feed your pet contaminated raw meat or milk, they will likely die. I’m not exaggerating, just giving it to you straight,” tweeted Dr. Kristen Coleman, an assistant professor at the University of Maryland’s School of Public Health.

While the west coast accounts for the majority of confirmed bird flu infections, the virus continues to spread. A map from the Centers for Disease Control shows where infections have been verified as of late December:

Credit: Centers for Disease Control

Unfortunately, the bird flu outbreak comes on the heels of a heavily politicized pandemic and a major loss in trust in American institutions like the CDC after efforts to obscure the origins of SARS-CoV2, the virus that causes COVID-19.

It’s not clear if the fallout will make Americans less likely to heed warnings about bird flu and other potential viruses, but animal welfare groups and virologists say people can keep their cats safe with a handful of common-sense steps.

Crumbs The Corpulent Cat Is Already Enduring Treadmill Sessions

Crumbs was rescued from a bad situation where people fed him without regard for his health. Now he’s got a lot of work ahead of him as his new caretakers help him lose weight so he can walk on his own again.

Crumbs, the morbidly obese tabby who was rescued from the basement of a Russian hospital last week, is already putting in the work to melt pounds.

That means he’s enduring two things most cats hate — exercise and water. You’ll recall from our earlier post that Crumbs weighs 38 pounds and cannot walk under his own power, so his new caretakers at Matroskin animal rescue in Perm, Russia, have him on a special waterproof treadmill where he gets the benefit of buoyancy while he gets his steps in.

The big guy is not a happy camper in the video, but he’s doing his best.

I’ve heard horror stories about the hospitals in Russia and Ukraine, so if it sounds strange that the staff at a hospital would feed cookies, soup and other inappropriate food to a cat, well, let’s just say it’s not the kind of environment most of us picture when we think “hospital.” (Which is another reason to be grateful for living in the west, where we have it much better than most of us generally realize.)

Hindustan Times article
Non-native English speaking staff at the Hindustan Times may have confused Whiskas the cat food brand with whiskey, the alcoholic beverage, or there may have been a translation error.

Interestingly, a Hindustan Times story about Crumbs claims the hospital employees served whiskey to the obese cat in addition to the junk food, a claim repeated in the headline and article.

That would add another wrinkle to an already ridiculous story, but thankfully it’s not true. Your intrepid friends here at PITB checked the original text and with the help of translation software, determined it used the Russian word for “Whiskas,” as in the cat food, not whiskey. (It probably goes without saying, but never give alcohol to your cat. As little as a teaspoon of whiskey could be fatal.)

So if there’s some small comfort here, it’s that the people who fed Crumbs for so long weren’t completely ignorant to his needs, and it appears he got at least some species-appropriate food.

Crumbs the Cat
Crumbs shortly after he was rescued. Credit: Matroskin animal shelter