Category: cat care

Mars, The Pet Food Company, Claims There’s A ‘Treat Gap’ Between Cats And Dogs

The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!

In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.

That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.

Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:

“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats. 

Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.“

The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.

This is one of those stories that makes me wonder if these people actually have cats.

From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.

If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”

Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.

One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.

Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!

He always looks innocent, doesn’t he?

Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”

And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.

Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.

Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.

While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.

If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.

The best piece of advice I ever got was to always take your cat’s emotions into consideration.

It really is that simple.

Now if you’ll excuse me, I have snacks to dispense.

‘Petfluencers’ Make Their Cats Wear Clothes, Plus: Why A New Coat Color Has Emerged

The quest for clicks and attention is a race to the bottom, and “petfluencers” are willing to dive deep to differentiate themselves from the thousands of others trying to build an audience.

Clothes, sneakers and hats. Vitamin supplements, energy drinks and probiotics. Backpacks and costumes.

What do all those things have in common? People are buying them for their pets, not themselves, and they’re part of the reason people in the UK spent more on pets in 2024 than childcare, hobbies or dating, according to Nationwide UK.

The problem is, they’re not doing it for their pets. Experts, including veterinarians and animal behaviorists, tell The Guardian that most cats, aside from hairless varieties like Sphynx cats, don’t like wearing clothing, nor do they like wearing costumes, or taking baths with heavy perfumes and essential oils.

Portrait of Hipster White Cat wearing sunglasses and shirt

Influencers — or petfluencers — stage elaborate “pampering” scenes, and make their pets wear different clothes to show off their shopping “hauls.” Some pose their animals like dolls and find ways to coerce them to remain still. Audiences think it’s cute. It’s not.

As for me, I’ve got a handy chart when I’m unsure if Bud will be cool with something:

  • Make him wear clothes. Result: Get clawed to death
  • Give him baths with essential oils. Result: Get clawed to death
  • Make him wear sneakers. Result: Death by bite to the jugular
  • Force him to eat supplements or guzzle energy drinks. Result: Shredded skin and lots of blood, perhaps some light homicide.

While the animals themselves aren’t thrilled with these new trends, they probably won’t go away any time soon. There’s just too much money involved.

The average pet owner in the UK spent the equivalent of $163 per month on their companions, and only half of UK households have pets compared to 66 percent in the US. Although there’s not an apples to apples comparison of total expenses on pets per month by household in the US, Americans spend $68 a month on cats on average, according to research by ValuePenguin. For dogs, it’s about $110 a month.

‘Salty liquorice’ cats owe their unique coats to a missing snip of DNA

It’s always an interesting occasion when nature gives us something new, and the salmiak cat is definitely unprecedented in the world of feline aesthetics.

The unique cats, named after a popular liquorice candy from Finland, have a coat pattern that results from a gradient on individual strands of fur, starting out black and getting lighter toward the tip. It gives their coats a singular peppered look, and in photographs the unusual felines almost look as if they’re rendered in monochrome stippling.

Credit: Ari Kankainen

The Finnish candy the cats are named for.

The salmiak cat wasn’t the product of any breeding program, and reports in Finnish media say strays with the new coat pattern/color first emerged in 2007.

To find out how the salmiak emerged, a team of Finnish, British and American scientists sequenced the genomes of two salmiak cats. They found a mutation in genes that express coat color that resulted in a missing sequence of DNA, and they confirmed the mutation is recessive. That means to get salmiak kittens, both parents have to have the mutation.

RSPCA Wants Cat Cafes ‘Phased Out,’ Says Cats’ Needs Not Met

Cat cafes offer a unique way for adoptable kitties to find homes, as well as a stress-reducing experience for customers, but two groups in the UK say cafes are not appropriate living spaces for cats.

Two major feline advocacy groups in the UK are urging the government to stop issuing new licenses for cat cafes, arguing they’re not good living situations for the felines who are their main attraction.

Many people see the cafe model as a win-win for cats and people. The latter get to unwind and spend time with cute animals who have a knack for lowering blood pressure, helping the stressed to relax. The cats, who are adoptable, get to run, play and live in an environment much better than a shelter cage while they wait for their forever homes.

But the RSPCA and Cats Protection, the most prominent feline welfare organization in the UK, say its “almost impossible” to meet the needs of the animals, who may be stressed by living with other cats and, they argue, are used as “entertainment” for customers.

“We don’t believe these environments can consistently provide cats with a good quality of life and are hugely concerned that many cats will be unhappy as a result,” said Alice Potter, a cat welfare specialist with the RSPCA.

“Generally cats are not sociable, and many felines often prefer to live without other cats, or prefer to form social groups with their relations.”

A cat cafe in Vilnius, the capital city of Lithuania. Credit: Wikimedia Commons

I’m not sure how I feel about this, and I’m not particularly familiar with how most cat cafes are run. The only ones I’ve been to were in Japan, and they were miraculously clean spaces with lots of things to climb, as well as nooks and private areas where cats could hide. The cats were well cared-for, staff were friendly, and the environments were relaxed.

Cat cafes also offer a unique opportunity for finding homes for the little ones. They’re much more likely to meow their way into the hearts of would-be adopters when they’re given space to run around, play and enjoy themselves as opposed to the often sullen, frightened state they’re in at shelters.

Are the UK cats groups right, or are they making perfect the enemy of good?

Petition Aims To Make NYC Bodega Cats Official, Help Pay For Their Vet Care

The plan would allow bodega owners to certify their cats, eliminate city fines for keeping them, and help find homes for working felines if their stores shut down

Cats have been a fixture in New York City’s bodegas for decades, but technically they’re illegal.

The fact that they’re so widespread, and owners of the small groceries/delis don’t try to hide them, underscores the absurdity of the situation. The fine for keeping a cat in a bodega in New York is $200 for the first offense, capping out at $300, but the fine for a rodent infestation starts at $300 and can rise to as much as $2,000 for repeat offenses. That’s in addition to the cost of bringing in pest control to get rid of the rats, which can easily add hundreds or more to an expensive problem.

So given the option between a maximum $300 fine with a clean, rodent-free shop, and potentially crippling fines — plus infestation — for rodents, thousands of bodega owners opt for the former. It’s a no-brainer.

Kota, a bodega cat from Brooklyn. Credit: Wikimedia Commons

The cats are also favorites of customers, and bodega owners don’t hesitate to talk to media when their cats go missing, nor do they turn down Dan Rimada, who runs the extremely popular @bodegacatsofnewyork Instagram page.

Now Rimada is the man behind a petition that seeks to eliminate fines for the store-dwelling felines, establish a voluntary shop cat certification, and help bodega owners get veterinary care for their little helpers.

Rimada proposes soliciting seed money from city government as well as deep-pocketed donors in the pet food industry — “think Purina, Chewy, PetCo” — to establish a veterinary care fund for the city’s working cats.

“Through years of hands-on experience, I’ve witnessed both the charm of well-cared-for bodega cats and the harsh reality of neglect when standards aren’t met,” Rimada wrote in the petition, which has almost 5,000 signatures as of Feb. 28. “In conversations with rescue organizations and experts in public policy, business, and technology, we’ve designed a realistic, community-driven solution.”

Credit: @bodegacats_/Twitter

The fund would help cover the costs of care, with additional “micro-loans” available for emergencies.

Rimada envisions it as a triple win for the shop owners, rescuers who will be compensated for their time, and most importantly, the cats. If city leaders are willing to engage, Rimada says he hopes to conduct a year-long pilot program to see what works and what would need tweaks, with input from rescuers, veterinarians and the people who care for the cats.

The petition and resulting plan was inspired by cases like that of Kobe, a Hell’s Kitchen bodega cat who almost died of a urinary infection when the owners of the bodega balked at paying veterinary bills.

Bird Flu: Study Warns Virus Has 90% Mortality Rate In Cats, Wild Pumas Succumb To Infection, Sanctuaries On Alert

“If you feed your pet contaminated raw meat or milk, they will likely die. I’m not exaggerating, just giving it to you straight,” one infectious disease specialist warned.

In more disconcerting news from the bird flu front, a new study warns of exceptionally high mortality rates for cats who are infected with the virus.

The study found 89.6 percent of avian influenza cases in cats are fatal, making the virus a virtual death sentence.

That applies to all species of cats, from the true big cats in the panthera genus — tigers, lions, jaguars and leopards — to felines, a broad group that includes domestic cats, lynx, cheetahs, pumas, ocelots, servals, jaguarundis and others.

“We don’t know if the cats are more susceptible than anybody else,” the American Veterinary Medical Association’s Michael Bailey told USA Today. “It’s just the fact they’re exposed to higher viral burdens because of where they go.”

Whether cats are more susceptible is up for debate, but one SPCA chapter said felids of all species are “uniquely vulnerable” to avian influenza because there are so many ways it can be transmitted to them by doing nothing more than what they typically do.

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Cats can be infected by catching and eating birds and mice, drinking raw milk, eating raw meat (including commercial raw pet food), and exposure to infected animals, including cows.

In Washington state, two wild pumas died after contracting the virus from prey, a development Panthera puma director Mark Elbroch called “troubling.”

“It certainly raises eyebrows and makes one wonder: is it indicative of a bigger pattern out of sight?” Elbroch asked, noting pumas are at the top of the food chain in the Pacific northwest.

mousegeoffreyscat

To date, as many as 900 cattle herds across the US have tested positive for bird flu, according to the US Department of Agriculture, while two thirds of California’s dairy farms — 660 out of 984 — had confirmed cases as of Dec. 26.

Bird flu was the confirmed cause of death in a house cat from Washington who died after eating Northwest Naturals commercial raw food, which has since been recalled. Three house cats in Texas succumbed to the virus, which they possibly contracted from hunting mice. The bird flu was also responsible for the deaths of two domestic cats in California who drank raw milk, and 20 of 37 wild cats — including a tiger, several pumas, bobcats and a Geoffroy’s cat (pictured at left) — at the Wild Felid Advocacy Center, a sanctuary in Washington.

adorable cream kitten drinking milk outdoors
Contrary to popular belief, cats are typically lactose intolerant. Credit: DHG Photography/Pexels

Veterinarians are warning people to keep their cats indoors and to avoid raw meat diets, which have become more popular in recent years. Cats should not be given cow’s milk anyway, since most are lactose intolerant. As a general rule, kittens should consume milk from their mothers or kitten-specific formula, but should not be given milk from any other source.

“If you feed your pet contaminated raw meat or milk, they will likely die. I’m not exaggerating, just giving it to you straight,” tweeted Dr. Kristen Coleman, an assistant professor at the University of Maryland’s School of Public Health.

While the west coast accounts for the majority of confirmed bird flu infections, the virus continues to spread. A map from the Centers for Disease Control shows where infections have been verified as of late December:

Credit: Centers for Disease Control

Unfortunately, the bird flu outbreak comes on the heels of a heavily politicized pandemic and a major loss in trust in American institutions like the CDC after efforts to obscure the origins of SARS-CoV2, the virus that causes COVID-19.

It’s not clear if the fallout will make Americans less likely to heed warnings about bird flu and other potential viruses, but animal welfare groups and virologists say people can keep their cats safe with a handful of common-sense steps.