Tag: hoax

Facebook Is Flooded With Hoax Posts About A Supposed Black Mountain Lion

The purveyors of the deceptive posts want you to click, share and argue with other users about the veracity of the photos.

Not only is he the rarest puma in existence, he’s more well-traveled than most humans.

The mountain lion in question has a black coat, unprecedented for his species, and has been popping up all over Facebook. He’s photographed from the passenger seat of a truck cab, his tail in an unbothered curl, crouched amid the brush near a rural road.

Some posters claim they spotted the formidable feline in Mississippi. Others attribute the image to a sister-in-law who lives near Houston or a daughter in Charleston. A user in Louisiana claimed they took the photograph near the bayou, while another places the cat in Wyoming and claims he’s the first-ever documented “shadow cougar.” (Our friend Leah of Catwoods drew our attention to the images last week after seeing posts placing the cat in the south.)

In case it isn’t obvious, all the claims are full of it.

There is no such thing as a melanistic (black) mountain lion, and the big cat in the photo has the physical characteristics of a leopard, an animal that is not native to this hemisphere, let alone this continent.

The real story here is that Facebook remains a fountain of misinformation and Meta (its parent company) doesn’t care. Unscrupulous users will do anything to get attention and the clicks that come with it, and the average Facebook user is happy to indulge them, driving clicks by resharing the hoax content and juicing its algorithmic value by engaging in endless arguments with fellow users about the veracity and provenance of the photos.

Alleged big cat sightings are perfect for this sort of thing because they pique people’s natural curiosity, there’s a whiff of danger — especially when the poster claims the animal was spotted locally — and most people aren’t aware of telltale differences between cat species.

In many ways, the blurrier and more indeterminate the photo, the better: like Bigfoot and the Loch Ness monster, the idea of phantom cats is most fertile in the imagination.

These days you don’t even need a photo to get in on the click-baiting action. I asked Gemini to create an image of a jaguar-like big cat walking along a rural road at night, and this is what the LLM gave me:

In the image prompt, I asked it to make it look like an amateur photo taken with a midrange smartphone camera, but if we really wanted to get artistic, it’s simple enough to add noise, maybe some motion blur and digital artefacts to the image to make it look more like an authentically crappy, rushed shot of an unexpected animal.

Here’s the result of some simple efforts to en-crapify the “photo” further:

To give the image urgency and encourage people to engage with it, I can make it local and claim it was recent. Errors of grammar, spelling and punctuation add a nice seasoning of authenticity, along for feigned concern for others as the reason for sharing:

“Folks – just wanted to tell ya’ll to mind your pets an make sure of you’re surroundings bc theres a big cat on the lose!! my cousins GF took thus friday nite on Route 9 a few mile’s south of Dennies. a real honest to goodness black panther! BE SAFE!!!”

There’s a dangerous animal on the loose in your area! You know what you have to do: share it so others can bring their pets safely inside and stop their kids from playing outdoors, at least until it looks like the predator has moved on.

It’s your duty as a good American!

Since it doesn’t seem to matter if a quick reverse image search can settle the question of where an image came from, it’ll be interesting to see if anyone lifts the above image and text.

At the very least, maybe a few people who do think to run a search will find their way here, read about the hoax, and save themselves from getting drawn into online debates about the existence of cryptid cats.

The Ashera Cat Scam: How One Man Invented A ‘Luxurious’ Breed And Cashed In

Although the original perpetrator of the scam was exposed, there are still opportunists selling “Ashera cats” to unsuspecting buyers who have their hearts set on hypoallergenic pets.

Pet site listicles name the Ashera cat as “luxurious,” one of the most expensive and rare breeds ever. Videos show surprisingly large, exotic-looking felines with leopard-like rosettes and a calm demeanor.

In media reports a man named Simon Brodie talks the breed up, presenting himself as the CEO of a biotechnology company that “developed” the Ashera through careful genetic manipulation, selecting only the most positive traits. For a few thousand dollars more, Brodie promises, they come in hypoallergenic versions too.

Brodie often sounded like he was describing the newest iteration of a tech product rather than a cat, calling the Ashera “a status symbol” and listing its optional features the way a car salesman talks about leather and heated seats.

“It’s exotic, but under the skin it’s a domestic house cat, very easy to take care of and extremely friendly,” he told Reuters. “Everybody has thought at one time, wouldn’t it be great to have a leopard at home, or a tiger? Obviously, you can’t and this is about the nearest thing to it.”

Brodie conjured images of engineers poring over genetic data and working with gene-editing equipment in a laboratory to create the perfect pet.

“Anybody can throw the ingredients in, but unless you know what ingredients are the best ingredients in the best percentages, you’re not going to produce the same final product,” Brodie told the U.K. wire service.

The problem? The Ashera doesn’t actually exist, and there’s no evidence Brodie has ever been in a lab, let alone spearheaded the creation of a new breed of feline.

Not an Ashera cat
A Savannah cat with clear Serval lineage is shown as an example of an “Ashera cat” on several websites about the fictional breed.

Sadly, people might not realize that right away because of the publish-now, verify-never nature of web publications. Catster maintains a current page for the “breed,” citing its “outstanding lineage” and its supposed status as “one of the rarest and most expensive cats in the world,” potentially setting back its owners $100,000 or more per cat. You have to scroll down before the site warns about the “controversy and skepticism regarding the breed’s origins,” as if there’s still a debate whether the Ashera is a real breed.

Sites I’d rather not link to include the Ashera in their lists of “most exclusive” and “rare” breeds, and recent Reddit threads claim their price owes partly to their rarity because the company “only breeds about 100 cats a year.” When’s the last time you heard cats didn’t breed enough?

There are even “Ashera cat communities” designed to make it look like there are large online groups of happy owners, and Youtube channels featuring videos of Savannahs labeled as Asheras.

A sketchy operation

But dig a little deeper and you’ll find the truth. The Savannah Cat Association calls the Ashera a hoax, says the cats are Savannahs with fancy marketing, and details experiences people have allegedly had with Brodie. His company appeared to be a one-man operation with a voice mailbox, and people who purchased the pets said they were told to wire down payments to an account in the United Arab Emirates.

There are even claims Brodie was drop-shipping the cats, with customers saying they were delivered directly from an Oklahoma breeder of Savannahs.

And the people who saw an opportunity to have a pet cat despite severe allergies? They weren’t happy either, even those who negotiated deep “discounts” with Brodie.

“I don’t think any cat is worth $4,000,” a customer named Mike Sela told Columbia Journalism review, “but this seemed like a magical opportunity, especially with parents trying to get something for kids. You never thought you could get a cat and this is your chance.”

A group of angry customers who were promised hypoallergenic pets contacted ABC News, whose Lookout team enlisted the help of a biotechnology company to test cats purchased from Allerca, Brodie’s company. The tests showed the Ashera cats had the same amount of Fel d 1, the primary allergen in feline saliva, as the typical cat and could find no evidence of Brodie’s claims that he’d engineered an exotic cat sans allergens.

CJR took mainstream and legacy press outlets to task for reporting uncritically on Brodie’s claims despite the lack of any documentation, peer-review studies proving gene-edited hypoallergenic cats are possible, and for a complete lack of due diligence on the man himself. Per CJR:

“What Time, National Geographic, and other major outlets, including The New York Times, missed was that Brodie has no background in genetics—but he does have a well-recorded background in running scams. He was arrested in England, his native country, for selling shares in a non-existent hot-air balloon company. In the United States, he has left a wake of evictions, unpaid loans, and suits by unpaid employees. One judgment against him that stands out is by a company called Felix Pets, founded about a year before Allerca with the same goal of breeding hypoallergenic cats by eliminating the Fel-D-1 gene.”

Indeed, as the complaints piled up and Brodie’s deceptions began to catch up with him, the San Diego Union Tribune reported Allerca had been evicted from its “offices” — Brodie’s home address.

Ashera cats scam
A listing for an Ashera cat and a second listing for Ashera kittens, bottom left.

News stories say Brodie has changed his name numerous times and if he’s still out there, he’s almost certainly not Simon Brodie anymore. But the Ashera cat scam isn’t dead.

We found dozens of sites offering “Ashera kittens,” and online marketplaces for animals still have regularly-updated listings from people claiming they’re selling “genuine” Ashera cats in 2024. There’s also at least one group claiming they’re “officially licensed Ashera cat breeders,” touting a lofty “mission” not only of providing cats for people with allergies, but also “preserving exotic wildlife.”

The myth of hypoallergenic cats

Although there have been recent efforts to neutralize Fel d 1, they come from actual scientists who have published their work for peer review, or from public pet food companies that have paired with scientists to create kibble they claim reduces the Fel d 1 allergen in cats who eat it. They’re also focused on attacking the protein, not breeding or creating cats that lack it in the first place.

People with allergies should understand that despite what they may read online, hypoallergenic cats do not exist. No one has been able to “engineer” a feline without the Fel d 1 protein.

There’s serious debate among geneticists about whether trying it is ethical, as no one knows exactly what function Fel d 1 serves or what the potential consequences may be for editing it out of feline genetic code.

So if you’re looking for a “luxury cat” or you just want a cat that won’t trigger your allergies, beware before you’re separated from your hard-earned cash. As always, if something sounds too good to be true, it probably is.

FurryGate: Rogan, Boebert, Greene Drag Cats Into Politics With Claims Of Litter Boxes In Schools

The “kids identifying as cats” claims are popping up everywhere ahead of midterm elections. Why are we dragging cats into our culture wars?

The physicist Michio Kaku was a guest on a radio show and was answering a question about possible intelligent life visiting Earth when Joe Rogan interrupted him.

“The three pyramids are aligned with Orion’s belt,” Rogan said. “Do your research, man. Look it up.”

Rogan, who was into 9/11 truther conspiracies at the time, went on to explain how the Egyptians couldn’t possibly have built the pyramids on their own, and that aliens helped them align the positions of the giant structures to correspond to important celestial features.

Here was Kaku, one of the brightest minds in human history, co-founder of string field theory, a man whose textbooks are required reading for PhD-level physics students, getting talked over and “educated” by a pothead who rose to fame hosting a game show in which he forced contestants to eat cockroaches.

I thought of that cringey interaction this week after reading about Rogan insisting school districts are accommodating kids who identify as cats by replacing toilets with litter boxes in school bathrooms.

Rogan’s source was rock solid if you’re the type of person who thinks ancient aliens traveled thousands of lights to the Earth of deep antiquity to teach human beings how to stack stones on top of each other: Rogan’s friend’s wife, who works at the school district, insisted the litter box story is true.

Like previous claims of school administrators gone mad in service to alleged furries, Rogan’s claim was intentionally nebulous and unverifiable. He didn’t name the school, the district or the teacher. We have to take his word for it.

If you like that sort of thing, I have good news for you! Rogan’s in great company.

Marjorie Taylor Greene — the congresswoman who once claimed “Jewish space lasers” were responsible for California wildfires, the shining testament to US education standards who warned “the Gazpacho police” will imprison patriotic Americans, the genteel stateswoman who said scientists are creating fake meat in “Peach tree dishes” to “zap” Americans — has also warned of the apparently widespread practice of furry school children shitting in litter boxes.

Not to be outdone, Rep. Lauren Boebert has co-signed the cat conspiracy, telling donors that evil cat-loving people are hell bent on destroying wholesome American values by unleashing cat-identified children on an innocent and unsuspecting public.

Say it enough and it becomes true

The claims have been repeated so many times that they’ve spread to school board meetings and state legislatures across the country, perpetuated by gerontocratic leaders who think The Onion is a real news source. Two current gubernatorial candidates, in Colorado and Minnesota, have also repeated the claim.

“Schools are not disclosing that they are allowing children who identify as snakes, cats, whatever, they’re providing litter boxes for the [student] cats,” a Tennessee state representative said during a hearing in September. “And obviously it’s very disruptive to the learning process. If a child has that much of a self-identity issue they probably need a different environment, and it’s creating a lot of anxiety, a lot of confusion with the children who are boys and girls.”

“But Big Buddy,” you might be thinking, “I thought you said PITB was apolitical and you’re a moderate?”

It is, and I am.

I dislike all ideology equally because it invites people to abdicate their responsibility to think for themselves. I believe our two-party system and the divisiveness it fuels could be the ruin of our great nation, particularly at a time when polls show up to half the US population expects to fight in an ideologically-driven civil war. I worry that we are doing precisely what our enemies want by feuding amongst ourselves. Indeed, we know for a fact that “troll farms” in countries like Russia and China exist to sow the seeds of division and crank up poisonous political rhetoric online.

But I’m also against pure, abject, mind-boggling, depressing, Idiocracy-style stupidity and the idea that anything is true if someone says it is. Neither party has a monopoly on this kind of thing.

In particular, I’m not a fan of injecting cats into the American culture wars. (Although it’s not just cats at this point. A Texas school district was forced to deny rumors that administrators were allowing “furries” to eat out of dog bowls in school cafeterias.)

We already fail these innocent creatures in myriad ways, from allowing declawing and doing little to improve weak animal welfare laws, to tolerating the idea that it’s perfectly acceptable for people to shoot cats with arrows, BBs and real firearms as some grotesque form of entertainment.

Now people want to use cats as the rope in a perverse game of cultural tug-of-war, which could further degrade their status and lead to more proxy violence against them.

Cats are vulnerable, and are already targets of hate

Violent criminals, including the perpetrators of the recent mass shootings in Uvalde and Buffalo, often get their start by killing cats before “graduating” to humans.

Cats are also frequent victims of redirected anger, with studies showing they’re abused and killed in domestic violence situations because they’re viewed as extensions of the feminine, or simply because killing them causes emotional distress to the people who care for them.

Of domestic violence victims who have pets, more than 70 percent of their abusers also took their rage out on the victims’ pets.

Politics have pervaded and infected so many things, cats and dogs are now staked to territory on either side of the political fault lines.

So how long will it be before an Alex Jones type claims the government is using cats to spy on Americans? The best conspiracy theories always have a nugget of truth to them, after all, and in the 1960s the CIA tried — and failed, spectacularly — to use cats implanted with transmitters to spy on Soviet officials.

How long before a Boebert or a Greene tells a crowd that it’s their patriotic duty to shoot “liberal cats” on sight? How long before Tucker Carlson follows up one of his thrilling UFO/crop circle/cow mutilation investigative specials with a breathless exclusive about America-hating cats?

“Why do so many cats want to see America burn? Why do cats like to line their litter boxes with the American flag? Does the government allow cats to vote? Hey, I’m just asking questions!”

If you think that’s outlandish, I’d point out that we’ve been there, done that.

Tucker Swanson Carlson has already claimed that “decadent rich people” who “detest the country” like to plot America’s downfall from cat cafes. Those evil America-haters stroke cats and sip lattes while “working through the night to destroy” our great nation, Carlson told his viewers. I’m not making this up.

Europeans almost extirpated domestic cats in the middle ages when people were convinced they carried the Black Plague, and cats had even bigger targets on their backs after the Inquisition’s most overzealous prosecutors insisted felines were used in Satanic rituals.

Likewise, my Google News alert for cat-related articles shows a depressing, never-ending feed of stories about people chugging beer and shooting cats with BB guns, mystery killers strangling neighborhood kitties and “hunters” who put arrows through these sentient, innocent animals who have the mental and emotional capacity of three-year-old human children.

And there’s already plenty of nonsense online about how our choice of pet reflects our political beliefs, as well as unhinged rants about the kind of people who prefer cats. There are even research studies about the intersection of politics and attitudes toward companion animals, and research shows certain people consider cats “liberal” because they don’t adhere to social hierarchies and don’t recognize authority.

Is it really a stretch to imagine some 85, deep into a case of Miller High Life, taking target practice at neighborhood cats because he sees them as evil, feminine, America-hating animals? Are we sure it doesn’t happen already?

Politics really does ruin everything.

Buddy Gets A Reading From A Pet Psychic!

Can animal communicators help me and the Budster understand each other better?

Did you know there are pet psychics?

They prefer to be called animal communicators, which makes their work sound more professional and less hokey, but the services they offer are pretty much identical to those offered by regular psychics, mediums, sorcerers and wizards. Per the totally legitimate site SheKnows.com:

Put simply, animal communication is a silent, telepathic language that functions via deepened intuition. Animal communicators are very much in tune with this ability and use it to have a dialogue with an animal. Animal communication is not about deciphering an animal’s body language or behavior, though. It’s an actual exchange of information between the communicator and animal in the form of words, mental images, feelings and more.

Buddy and I have several different means of communication: In the early morning hours he tells me he wants me to wake up by standing on my face and meowing into my ear, and I tell him to shut up and go back to sleep by throwing pillows at him.

By late afternoon Bud begins his daily ritual, communicating to me that dinner time is fast approaching and failure to serve yums on time will result in even louder and more annoying meows. I respond by threatening to sell him to the nearest Chinese food restaurant.

Clearly, we communicate well!

But could an animal communicator facilitate even better ways of exchanging information that don’t include vulgarities, face-walkings and late night ambushes?

We set out to ascertain the truth.

Pet Psychic Jana Melhoopen-Jonks
Paris Hilton consults Jana Melhoopen-Jonks, the famous pet psychic to the stars.

Animal Communicator # 1: The Long Island XL

Length of session: 42 seconds

Comments: “Relax your chakras. Open your inner eye and heart to the quantum energies of my chi. Okay. Good. Now I’m going to connect our minds. Oh my…Ugh. I’m getting an overwhelming stench. It’s…fish. And poultry. An ocean’s worth of salmon and enough turkey to feed a small country. More fish. More turkey. The clucking of a million portly birds, thousands of pounds of slimy salmon overwhelming my olfactory senses…I’m drowning in it. Oh God! Help me! Help me! Pull me out!”

Buddy’s comments: *BURP* She was pretty accurate.

buddy_closeup
Animal Communicator #2: Edward John, animal telepath

Length of session: 18 minutes

Edward John: So this is your cat, Buster?

Me: His name is Buddy.

Edward John: Okay, so you want me to talk to little Bubba here and have him tell me what he’s thinking?

Me: Uh yeah, the usual. I want to know if he’s happy living with me, what he likes, and what I can do for him to make it even better.

Edward John: Okay. I’m performing the Vulcan mind-meld now. My mind to your mind…it is logical to accept the connection.

Oh my. He’s a ferocious little guy, isn’t he, your Bubba? I’m getting images showing him prowling the neighborhood…

Me: He doesn’t go outside.

Edward John: …prowling the living room, serving as enforcer to the other cats in the house…

Me: He’s an only cat.

Edward John: Right. I knew that. Now I’m seeing fleeting images of a female cat, a neighbor’s cat. Buster sired a litter with her…

Me: Buddy was neutered at 5 months old.

Edward John: …but he revealed he’d been neutered, so he couldn’t be the father, which is why they brought Smudge next door for a paternity test and he’s the baby daddy.

Edward John: Okay, your cat’s speaking directly to me now! He says he’s sorry he doesn’t meow much, but he promises to meow with joy if you feed him more tuna.

Me: He hates tuna, and the problem isn’t getting him to talk, it’s getting him to stop. He treats me to nightly dissertations, rendered in meow, on theoretical physics and the creamy texture of smoked Gouda.

Edward John: Whatever. That’ll conclude our 18-minute session at the low price of $350. We can keep going for only $39.95 per additional minute if you’d like me to continue probing Barry’s mind.

Me: I think Barry, Bubba, Buster and I are good. Thanks, Edward.

buddy_yellow

Animal Communicator #3: Alison Doobwah, Medium

Length of session: 21 minutes

Alison: Okay, something’s coming through. I’m seeing a house. It could be white, or gray or maybe a light blue or tan. Does that sound familiar?

Me: No. We live in an apartment building.

Alison: Okay, I feel like he’s telling me he wants turkey. Does turkey mean anything to you?

Me: Yes, it’s all over the blog. It’s his favorite food. Not exactly a secret. Anyone could have looked it up.

Alison: A skeptic, huh? All right. I’m getting images, visualizations from the quantum reality, echoes of someone whose name begins with a D. Maybe Dave, Doris, Devon, Dirk, Debbie, Darren, Delilah or Decker?

Me: Nope. Neither of us know any Dorises, Devons, Dirks or Deckers.

Alison: Dominic? Diego? Dorian? Maybe Dakota or Desmond?

Me: No. Sorry.

Alison: Maybe an H? Oh, or a G? Does Buddy know a Greg, Gary, Gerald, Geordi or Gerrit?

Me: No.

Alison: What about grandma or grandpa?

Me: I had grandparents! That’s amazing! And my mom is like a grandmother to Buddy. Your intuition is outstanding!

Alison: I’m just reading the images I get from the astral plane. I’m merely the vessel through which the chakras broadcast their quantum energies and reveal their secrets.

Me: Makes total sense. What else?

Alison: He says he wants more toys. He says the snack selection in your home is sub-par, and that if you really love him, you’ll put more effort into buying a more diverse array of treats. He also says he wants a cat condo. In fact, he says he’s brought this topic up before, and he’s disappointed in your failure to follow through. Regarding sleeping arrangements, he says he’d like you to cut down on tossing and turning during the night, because you’re his mattress and excess movement disturbs his sleep. On the subject of wet food, he feels you don’t serve him turkey as much as he’d like, and that poultry should ideally be followed up with seafood. Regarding the vacuum…

Me: Okay, okay.  Enough. I get it.

Alison: But there’s more! He says…

Me: Any more complaints and he can tell them to the cooks at Szechuan Garden II. Comprende?

Alison: I think he just pooped in your shoe.

buddytable_02