With his comical expressions and determination to squeeze in the tiniest of containers, Maru developed a loyal following. For a time, he held the record for the web’s most popular animal.
Maru the cat, who was once the most-viewed animal on the internet, passed away after a short battle with lung cancer.
The 18-year-old Scottish Fold was one of the first viral animal sensations on the video platform, and his videos have amassed a staggering 578 million views over the years. In 2017, Guinness World Records named him the most popular animal on the internet, lending credence to the joke that the internet was invented to share photos and videos of our feline overlords.
His name, which means “round” in Japanese, was an apt descriptor, and viewers found laughs and distraction while watching his antics. More often than not, his adventures included boxes and other containers he could barely fit in.
For Maru, the smaller the box, the bigger the challenge. Credit: Mugumogu/Youtube
Maru’s face was familiar even to people who weren’t big Youtube watchers, with internet users authoring several popular memes using his image over the years.
Maru’s human, who shared the bad news in a video, said she brought the little guy to the vet when his behavior changed and he stopped eating. His health rapidly deteriorated and he passed away on Sept. 6.
In one of his most-watched videos, the chonky Scottish Fold comically takes a tumble while trying to scale his cat tree, and demonstrates his dedication to laziness by laying on his back, half-heartedly batting his paws at a wand toy while his human tries to get him up.
In the video announcing Maru’s death, his human thanked his fans for being invested in his life for so many years.
“Maru was a laid-back and calm cat,” she wrote, “but at the very last moment he made a mad dash.”
“I’ve noticed everyone’s super stressed lately,” Buddy said. “People need hugs. I’m fluffy and adorable. It’s the perfect solution.”
NEW YORK — Buddy the Cat announced the launch of a new program, Hugs From Buddy, to “help the humans calm down a little bit, because things have gotten crazy.”
The normally mercurial tabby cat, whose concerns are typically limited to his own gastronomical satisfaction with meals and snacks, said he had the idea for Hugs From Buddy after watching the movie Civil War with his human and seeing footage of police and students clashing on college campuses.
“The world is crazy right now,” Buddy told reporters at a press conference in Manhattan. “War in Ukraine, Haiti, Gaza and Syria. People punching strangers on the street for Youtube ‘pranks.’ Protesters and police clashing. People threatening to kill one another, banning books they haven’t even read, Karening each other in the grocery store, brawling on passenger flights. Even dogs, bless those simple-minded beings, seem stressed!”
Buddy the Cat is offering hugs to anyone who needs them!
Buddy paused to address a bystander who was holding a pepperoni pizza.
“You gonna eat that? Here, give Buddy a slice, I’ll give you a hug,” he said, embracing the young woman before returning to the podium with a slice of pizza.
“Where was I?” he asked, chewing thoughtfully. “Oh! Right. The crazy, stressed out humans.”
He belched, then continued.
“I’m here today to offer myself up as the nation’s emotional support animal. If you’re in need of a hug or a snuggle, well, Little Buddy’s got you covered.”
Then he looked to the reporters, who were seated six or seven rows deep for the press conference.
“Look under your seats!” he said excitedly as the journalists mumbled in surprise, finding small gift-wrapped boxes there. “You, the young lady from CBS News! You get a hug! You, the angry guy from InfoWars! You get a hug! BBC, you get a hug too! You all get hugs!”
A print advertisement for the new Hugs From Buddy campaign.
The press conference was supplemented with an announcement of a $20 million television ad buy publicizing the Hugs From Buddy program, as well as a new site where the angry and stressed can log on, request a hug from Buddy, and make travel arrangements to bring him to their cities.
Reaction to the announcement was mixed.
A panel on Real Time with Bill Mahar concluded Buddy was sincere, trying to be helpful, and “absolutely adorable.”
But in a statement issued later Friday, catnip cartel Los Gatos International accused the New York feline of “shameless self-promotion, which he will undoubtedly parlay into goodwill for his own catnip empire,” while former Fox News host Tucker Carlson declared Buddy a threat to national security.
“Buddy the Cat is a dangerous tiger in kitten’s clothing,” Carlson declared on his X show as a chyron scrolled below with the headline: “IS BUDDY THE CAT WORKING FOR TERRORISTS?”
Former Fox News host Tucker Carlson wasn’t convinced of the feline’s supposedly noble intentions.
“You might say Buddy the Cat is a danger to America, softening us up at precisely the time when we need to be tough to fight China, North Korea, Iran, the school board of Boise, Idaho, Taylor Swift, and the WNBA,” Carlson said, pounding a fist on his desk. “Up next, a conversation with Nick Fuentes. But first: Is Buddy the Cat a Chinese operative? Is he an agent of anti-American cat ladies who want us all to be hummus-eating vegans? Why does he ignore the beauty of the Moscow subway system? And is there any truth to the rumor that he’s working with the San-Ti from 3 Body Problem to help them invade Earth? Just asking questions here, folks. Nothing wrong with that.”
The would-be robbers knew the cat was worth money and specifically targeted the victims, according to police.
Two armed men broke into a Connecticut home on Sunday afternoon and demanded the victims turn over their “high dollar value cat,” according to the East Haven Police Department.
The would-be robbers initially tried to force their way into the East Haven house through a rear sliding glass door, but when the victims tried to prevent them from getting in, one of the men simply kicked through the glass, cops said.
That’s when the intruders brandished a handgun and demanded not cash, not jewelry or other valuables, but the cat!
The kitty in question must have been spooked by all the commotion because the frustrated robbers left empty-handed after a few minutes of fruitless searching. They hopped into a blue BMW and sped off, the victims told police.
Cops didn’t offer any description or breed information about the feline, describing it simply as a “high dollar value cat.”
It’s not uncommon for prized breed cats to command $5,000 from prospective buyers, and some breeds like the “exotic” Savannah cat can sell for as much as $20,000.
Bengal cats like the one above are favorite targets of thieves. Credit: jerry u6770/Pexels
While it’s unusual for someone to break into a home and demand a cat at gunpoint, in the middle of the day no less, cat theft is actually a thing.
Thieves most frequently go after Bengals, Savannahs, Maine Coons, Ragdolls and other breeds that can make them a quick buck by selling them to unsuspecting buyers. Surprisingly domestic shorthairs are on several lists of most commonly stolen cats, but a vet tech tells Reader’s Digest that moggies make the list simply because there are so many of them.
Part of the problem is that the penalties for stealing cats aren’t prohibitive. Most states either treat cats and dogs as property that can simply be replaced, or classify theft of pets in archaic agriculture and markets laws, which were designed to deal with disputes over livestock and farm animals, not pets.
In Sunday’s attempted robbery, police found the BMW abandoned in Hamden, a town about 10 miles north of East Hampton. They’re still looking into the unsuccessful caper, telling local media that the attempt was planned, not a crime of opportunity or a random event.
Still, if you have a “high dollar value cat,” it’s worth taking some precautions. Here at Casa de Buddy we’ve installed a feline version of a panic room: a panic box! Reinforced with heavy shipping tape, the thick corrugated cardboard is sure to keep bad guys out while also remaining roomy, yet paradoxically snug.
Buddy the Cat tours a trio of elegant box homes in the new season of HGTV’s popular series Box Hunters.
NEW YORK — Will he go with the “modest” 32-room castle, the manor with elegant cardboard balconies or the minimalist keep with high walls and strong fortifications?
Viewers of HGTV’s hit show, Box Hunters, will have to tune in on Wednesday, Dec. 13 to find out!
The episode will air on fHGTV, (Feline HGTV), the network’s cat-centric sister station, and will follow Buddy the Cat as his box estate agent shows him three unique properties.
“Buddy the Cat is a young professional whose hobbies include taking over the world, gorging on turkey and getting high on catnip,” the narrator says in the episode’s opening sequence. “He’s looking for a property that will fit in his living room, can accommodate a nuclear bunker and serve as a headquarters for planning world domination, all while providing pleasant spaces to entertain guests. Can he find a box house that will fit his criteria? Find out in this episode of Box Hunters!”
Like many cats who are featured on the show, Buddy has a predetermined list of features he considers absolutely necessary, including a complete lack of doors, no baths, and quiet napping chambers.
“It has to have a certain je ne sais quoi as a dwelling meant for me and not just some regular cat, of course,” Buddy said. “But it needn’t be unnecessarily elaborate.”
Patches, the box estate agent, told Buddy they’d “start with something modest” while leading him to a towering box castle with a grand staircase and wide front entrance.
A modest box castle design toured by Buddy the Cat.
“I like the understated design of this one,” Buddy said. “The ground floor entrance leads directly into the Grand Napping Chamber with smaller, more private napping accommodations accessible from the main chamber.”
Patches nodded.
“And you can see here, the litter box room is filled with all the modern amenities, including a pad that catches stray litter and a cardboard floor designed to look like marble,” she said. “Stepping out into the grand foyer, we have ample storage space in the adjoining closets for all your toys, your catnip stash and your weapons. It’s even got a Roomba garage!”
A second design, which Patches labeled “more of a classically styled castle,” features a pair of ground-level entrances, several balconies, and “ample space for walking the upper parapets.”
“The wrought cardboard filigrees are fabulous,” Buddy said, running a paw along a faux window where dozens of holes had been punched through to create a screen effect.
Finally they toured a minimalist keep that filled most of Buddy’s requirements but didn’t have all the bells and whistles.
“The good news is, it’s significantly less than your budget of 50 cans of wet food,” Patches said. “You’ll have cans left over for renovations and to customize the space. And moving along here past the master naproom, this doorway leads out to the central courtyard. This is a really nice space for entertaining, especially in the summer months when it’s warm out and you and your friends might want to dine outside on kibble, turkey, mouse or whatever your preference may be.”
Catch the full episode on Wednesday, Dec. 13 at 7:30 p.m.!
An order from Chewy brought food, a new laser pointer and catnip, but Bud was most excited about the box because, well, because he’s a cat!
We’ve covered some heavy stuff lately, so I thought we’d get the week off to a happy start by turning things over to Buddy, who has a very important message.
“I have a new box. Behold my new box, humans! It is new and comfortable, and it smells like catnip and silvervine since my servant ordered a new tub of the stuff. Yes, he has done well. I am pleased.”
Buddy testing out his new box.
“Yes, this will do nicely, human.”
The shipment brought quite a few goodies for the Budster including a new laser pointer, two months’ worth of wet food and catnip.
We don’t normally endorse products on PITB, but we’re making an exception for From the Field’s catnip and silvervine blend not only because Bud loves the stuff, but also because it calmed him down and soothed his stomach when he was hurting last month.
I gave him some before I brought him to the veterinary hospital and again four or five days later when he had a little relapse. Both times he was crying and yowling in distress, and both times the catnip-silvervine blend settled him down, relieving his pain enough so he was able to rest comfortably and go to sleep. It’s a horrible feeling when your cat’s suffering and you can’t do anything to relieve the pain. This stuff did the trick and will have a permanent place in the Buddy Cupboard.
Finally, I created a new image of the little dude. What you’re looking at is a render based on a photograph of Bud, which was then run through an AI natural language processor with instructions not to alter the substance of the image, but to give it more of a surreal look. The image below is not actually what I was going for, and sometimes the failures can produce nice images in what Bob Ross would call “happy little accidents.” But it is a way to take a subpar camera phone shot, one in which I liked Buddy’s expression and pose but couldn’t fix the blurry bits, and turn it into something interesting.
Pain In The Bud 