Tag: commercial

Man Wilts Under Cat’s Disapproving Gaze In Humorous New Apple Ad

Every cat lover’s camera roll is dominated by photos of our fluffy little overlords. It’s the natural order of things.

I’ve always said Bud’s silent treatment can be worse than his vocal protests when it comes to gauging the intensity of his disapproval.

Howling at me to fetch him a snack? That’s normal. Sitting down two feet away and fixing me with his wide-eyed, accusatory stare as I eat a snack without getting one for him? Now that’s serious.

Andreas Nilsson, the director of a new ad highlighting a recently-introduced Apple feature, clearly understands the hierarchy of feline displeasure:

In the spot, a man uses Apple Intelligence to remove his cat, Garrett, from a photo he just snapped of his wife relaxing and reading a book.

“Look, I deleted Garrett,” he says, holding up the photo and clearly expecting something along the lines of “Wow, that’s a pretty cool feature!”

Instead, she gives him a dry “I always knew you hated Garrett” and goes back to her book.

But Garrett himself doesn’t have to utter a single meow. His reproachful gaze is all the prompting the man needs to undo his mistake with the tap of his screen.

The commercial ends with a slow close-in on Garrett’s face, which has “You’re on thin ice, human!” written all over it.

I like this spot. The creative team took a risk in showing off a new feature in a way that made the characters react negatively, but cat people will love it, and viewers aren’t likely to forget what they saw.

Android users have had something very much like it for quite a while now. Sometimes it really does work the way it does in the commercials, with seamless results, but other images are a bit more difficult to clean up and require some manual tinkering. If Apple’s figured out a way to measurably improve this sort of thing, that’s a pretty big positive for the future of smartphone photography and editing.

In any case, cheers to Nilsson for knowing who holds real power in human-feline households. Now if you’ll excuse me, the king is demanding my attention, no doubt to have me scratch his chin, open a door for him, or serve him second breakfast…

Buddy Tears Up The Dance Floor!

Buddy is the king of disco dancing!

NEW YORK –John Tra-who?

Buddy the Cat is known for his movie star good looks, charm and wit, but one fact remained little known until recently — he’s meowgnificent on the dance floor.

The tabby cat set the dance floor on fire this week when he dropped in at New York’s most popular disco club and showed off a series of spectacular moves that left observers shocked — and sparked several cat fights among his admirers.

All jokes aside, how awesome is this commercial?

I’m curious about how this was done. We’re not seeing people in cat costumes. It looks like the paws are practical effects, but the cat faces are rendered with something similar to deepfake tech, with the render following the actors’ performances. Or it may have been done the labor intensive way, with full modeling. Either way, the effect is fantastic: Look at the two cats at the end talking about how Disco Cat learned to slide.

Any readers out there with FX backgrounds who might have some insight?

Temptations Releases ‘Tasty Human’ Flavor Treats For Halloween

From the makers of kitty crack: “Human” flavored kitty crack!

I’ve never been more grateful that I’ve weaned Buddy off of Temptations.

The treats, which are famously irresistible to cats thanks to some strange alchemy that definitely isn’t healthy for them, now come in Tasty Human flavor in a new promotion for Halloween. (They’re heavy on corn and other fillers, as usual, but the meat ingredients in Tasty Human flavor come from chicken, liver and beef. Apparently we taste like KFC and burgers.)

The commercial spots are clever and humorous.

“I read that if our cats were bigger, they’d try to eat us!” a man whispers as ominous music plays and his cute cat grooms himself in the background. “So this Halloween, I’m gonna keep him satisfied with these.”

The man tosses a nervous look over his shoulder at his cat as the music swells with a horror movie-style orchestral stab, then he shakes the bag.

I won’t be buying any.

The popular cat treats are made by Mars, the almost $40 billion pet food and candy multinational that has had its own significant controversies, particularly with the use of slave labor in sourcing particular ingredients. Many of its pet food brands, such as Whiskas, are loaded with cheap carbohydrates and use by-product meal as their primary protein sources.

But I stopped feeding the Budster Temptations before I knew any of that, and for an entirely different reason: The little guy turned into a full-fledged kitty crack addict when he ate them.

Like any cat, Bud loves his treats, but when I fed him Temptations he had a one-track mind: The first thing he’d do in the morning was follow me to the kitchen, sit in front of the treat cabinet and meow incessantly for his precious Temps. It got to the point where he was turning his nose up at wet food he’d always liked and pestering me for Temptations instead. He was going full-on Gollum from Lord of the Rings.

I weaned him off once, stupidly folded less than a year later when I bought a bag for him on impulse (we were out of treats and the grocery store did not have any other kind), and had to wean him off the kitty crack a second time when he returned to his cracktastic ways.

Nowadays the little dude gets natural treats with non by-product meat as the main ingredients, and he behaves like a normal cat: He still loves his snacks, but he doesn’t ignore his wet food and howl at me for kitty crack.

tl;dr: Serve the Temps at your own risk. 🙂