It’ll Take More Than Sketchy Surveys To Prove Vegan Cat Food Is OK

“People aren’t ready for us to turn carnivore cats vegan but I’m going to do it,” the CEO of a vegan cat food brand has vowed.

In September of last year, a research paper about feline health was published to the open-access journal PLOS-One, going mostly unnoticed.

The paper’s authors claim their research proves cats fed a “nutritionally complete” vegan diet are not only just as healthy as their meat-eating counterparts, they’re actually less likely to need veterinary visits, less dependent on medication, and more likely to be given a clean bill of health by their veterinarians.

When a company called Wild Earth announced the launch of a new line of vegan cat food this month, the company pointed directly to that paper as proof that “cats fed nutritionally sound vegan diets are healthier overall than those fed meat-based diets,” as the paper’s lead author put it.

Wild Earth CEO Ryan Bethencourt, who does not have a professional background in veterinary medicine or feline nutrition, summed up his goal in a tweet: “People aren’t ready for us to turn carnivore cats vegan but I’m going to do it.”

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Bethencourt calls the effort to put pets on vegan diets “vegan biohacking.” Credit: Wild Earth

He painted the new offering as a bold counter to skeptics who say vegan cat food is unhealthy.

“We expect aggressive resistance from the meat industry on the launch of this industry-pioneering vegan cat food, but we know there are A LOT of cat parents looking for healthier plant-based and more sustainable options and we want to be the leader in providing them with that choice,” Bethencourt wrote in a statement.

What he didn’t mention was the fact that the loudest voices opposing “vegan cat food” are animal welfare organizations like the SPCA and Humane Society, as well as veterinarians and nutritionists, the same people who see the consequences of cats who are deprived of meat. Over the years they have reiterated that felines are obligate carnivores who have evolved to get their nutrients from meat, with digestive systems that cannot process most plants, meaning they can’t break them down and derive nutrients from them. That’s why we don’t see servals or leopards foraging for fruit in the wild.

In addition, the announcement did not mention that the 2023 research was funded by ProVeg International, a non-profit dedicated to reducing global meat consumption, weaning people and animals off of meat and onto plant-based food.

That didn’t stop other credulous reports, like one from GreenQueen claiming Wild Earth’s vegan cat food is “built on research proving that felines can be healthy on a vegan diet.”

And that’s exactly the point — the “study” was conceived and published so that advocates of vegan cat food can point to it and say “science says” cats can survive on plants.

Bad data makes for bad science

Extraordinary claims require extraordinary evidence, but the 2023 study did not examine veterinary records or log the results of vet visits over years. Instead, the data was self-reported by participants.

A total of 1,418 people responded to the survey, and only 127 of them said they feed their cats exclusively vegan diets. The claims that their cats get sick less often and do better in veterinary check-ups are based on their subjective assessments and recollections. The paper’s authors don’t know which vegan brands the 127 respondents were giving to their cats, nor do they have information on whether the food was wet or dry, how often the cats were fed, and how much they ate.

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A cat eating Wild Earth’s Unicorn Pate, which is made entirely from plant products. Credit: Wild Earth

One of the metrics cited by the authors is “guardian opinion of more severe illness,” which means arbitrary feedback from people who aren’t experts in veterinary medicine or nutrition.

If including respondent opinions as “data” doesn’t bother you, consider how many people buy products like Airborne, concluding that it works because they didn’t get sick once on a cross-country flight. Airborne, you may recall, was “invented” by a teacher who claimed she figured out how to cure the common cold, something no physician has done in centuries of trying.

Like vegan cat food proponents, Airborne had its own “study” that claimed its efficacy. The company eventually paid out more than $23 million in a class action settlement for its false claims. That’s not to say vegan cat food makers are precisely like Airborne, but pointing to poorly conducted research is a tactic that works because most people won’t go to the effort of finding the study and reading it.

Current global meat consumption is unsustainable, but…

I’m a vegetarian and I’ve seen enough evidence to convince me that the current rate of meat consumption, especially in the first world, is untenable as the global population rises toward its expected 11 billion-plus peak. Those forecasts and the horrors of factory farming are motivation enough to hope human civilization consumes less meat in the future.

But I’m also a guy who loves his cat, and I think if you’re going tell me that my little pal, designed by nature to be an obligate carnivore with a digestive system and body plan that hasn’t significantly changed for ages, can stop eating meat entirely with no deleterious effects — despite the experts saying otherwise — then you really need to show me something better than a self-reported survey paid for by a vegan advocacy group.

Cat with a salad
This cat is not happy. Credit: r/cats(reddit)

Especially when veterinarians who have no financial interest in the pet food industry relate horror stories of their four-legged patients slowly going blind and cats with no other ailments suffering catastrophic consequences, with their organs shutting down because they’re not getting the vital nutrients and proteins they need to survive.

It’s a horrific way to die, and it happens because misguided people think human morals should apply to cats. Notice in the press releases and marketing materials from vegan cat food manufacturers, there’s no mention of what’s in the best interest of cats — it’s all about people making “bold” choices, “disrupting” industries and leading the Earth to a shiny future without meat or suffering.

The truth is, felines cannot synthesize the proteins that are absolutely necessary for their survival, and their digestive systems aren’t evolved for breaking down nutrients from plants. Those are well-established facts, and ignoring them will not change reality. So anyone who claims “vegan cat food” is healthy faces a much bigger task than asking people to take a self-reported survey. A survey paid for by a nonprofit that lobbies for veganism isn’t proof, it’s wishful thinking masquerading as science.

Even if the authors of the paper had the complete veterinary records of the same cats, it would only be one tentative first step toward challenging everything we know about cat nutrition. Questions aren’t settled after one study, especially with such a small data set. Studies must be repeatable, and the difference between correlation and causation isn’t settled with a single well-designed, unimpeachable study, much less a self-reported survey.

When the stakes are the lives, happiness and health of innocent animals, we should be absolutely sure we’re doing right by them.

How Do I Make My Cat Like Me?

A cat’s affection has to be earned, but the good news is it’s not rocket science. A little patience and consideration for your fluffy little pal goes a long way toward building trust and a strong bond. Once you do, you’ll have a loyal friend for life.

“How do I make my cat like me?”

That question comes up regularly on social media posts, in cat-centric discussion groups, Q&A sites and even in our inbox. People adopt a cat, and whether the little one dives under a bed and refuses to emerge, or just seems reluctant to snuggle the way people imagined, they turn to the internet to find out why they don’t have a purring, contented feline in their lap.

The short answer is you can’t “make” your cat feel anything, and it’s best to dispense with that notion as quickly as possible so you can acknowledge the truth: cats are individuals with their own thoughts and feelings.

The good news, however, is that you can earn your cat’s affection with patience, respect and love. Our patience and respect for our little buddies leads to trust, which in turn creates and strengthens the special bond we share with them.

The love of a cat isn’t as easily won as the love of a dog, and in many ways that makes it even more special. Cats don’t love just anyone.

It starts with acknowledging your cat has feelings, and understanding that you have to respect those feelings as you would those of a person.

Don’t make your cat do things she doesn’t want to do.

Despite what you might think or what you may have been told, most cats don’t like being picked up, held or feeling restricted. The majority of felines don’t like belly rubs, and people have a habit of mistaking a sign of trust — a cat showing her belly — as an invitation to pet.

Cat showing belly
A cat showing its belly is a sign of trust. It’s a vulnerable position for a cat, and not an invitation for belly rubs. Credit: Wikimedia Commons

Every cat is different, but generally the best way to make sure your kitty doesn’t want to approach you is to ignore her personal boundaries and treat her like a stuffed animal.

Those “cute” videos you see on TikTok of terminally online people spinning their cats to Taylor Swift songs, holding them like phones to reenact scenes from The Princess Diaries, or forcing them to wear ridiculous outfits?

Don’t do that. It destroys your cat’s trust in you, and the cheap dopamine hit you get from strangers “liking” your content isn’t worth stressing your furry pal out and damaging your relationship.

Tik Tok cat abuse
Don’t do this. It’s not funny, the meme is lame and you’ll teach your cat to fear you. Credit: TikTok

If you tend to restrict your cat and hold her in your lap, you’re discouraging her from sitting there in the future. If you give kitty unnecessary baths, you could create a situation in which your cat fears you.

Even if you think you’re not doing anything wrong, if your cat is reluctant to approach you, there’s something that needs fixing, and it’ll require patience.

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Don’t subject your cat to forced petting sessions.

Unlike dogs, cats have a limited tolerance for physical affection, and they don’t always want to be touched.

Your pal will be much more likely to regularly approach you for physical affection if you let him come to you. Ignore the impulse to reach out and start petting him like you would a dog. Instead, put your hand out and let your cat initiate the petting. You’ll develop a physical shorthand in which he signals he wants chin scratches or head rubs by leaning in and rubbing his face against your outstretched hand.

All felines have scent glands in their cheeks, and the initial contact of a cat rubbing his cheek against your fingers is an olfactory signal that says “This human is my family. I like this human.”

Even though our noses can’t detect those pheromones, they’re still important to our cat(s), and they’re the reason why cats will scent-mark objects by brushing past them in your home, just like tigers will mark their territories by scent-marking trees with urine. Same concept, but thankfully our miniature house tigers generally don’t feel the need to do the latter. (If yours does, take him to the vet. If he’s not “fixed,” get it done ASAP.)

Less is more when it comes to petting

Stop me if you’ve heard this one before: “I just don’t get it! I was petting my cat and she was purring and loving it, then without warning she bit me!”

Pro tip: A bite like that never comes without warning, it’s just that most of us don’t see the signs right in front of us.

Cats communicate by tail and whisker, and we communicate by making noises with our mouths. Adult cats don’t meow to each other. The little ones are smart enough to understand how we exchange information, so meows, trills, chirps and grunts are their way of trying to speak our language, to communicate on our terms.

But sometimes — like, say, when they’re purring and relaxed — they’re distracted and forget to meow, or they meow and we ignore them.

That’s when they bite, or swipe at us with their paws.

If you pay attention to non-verbal cues, you’ll notice your cat getting overstimulated when her tail starts swishing and her pupils dilate. If those signs aren’t enough, there are others: twitching ears, shifting positions, moving away.

The best way to avoid misunderstandings is to give kitty a few head rubs and chin scratches, then stop. If she wants more, she will let you know. If she doesn’t, she’ll be content to remain on your lap or by your side, knowing you’re not going to keep going indefinitely.

No harm, no foul, no bite.

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This cat is not enjoying selfie time with her human. Credit: imgur via Reddit

Don’t take your bad day out on your cat

Remember when you were a kid and your mom or dad came home from a bad day at work with a storm cloud hanging over their head? Maybe they snapped at you for apparently no reason, or made family dinner miserable with fraught silence. Maybe they unfairly got on your case about something minor.

Either way, the tension in the house was palpable because, as kids, your parents controlled your lives and you were dependent on them for everything.

That’s what it’s like for our pets. Whether we call ourselves “fur mommies” and “cat daddies” or not, the fact is that the pet-human dynamic absolutely shares some elements with the parent-child relationship.

Our pets are utterly dependent on us, they’re subject to our moods, and they’re deeply attuned to our emotions.

As a result, how we’re feeling has a big impact on them, for better and worse. Unlike children, who at least have some concept of redirected frustration, cats and dogs have no idea why we have bad moods and no way to insulate themselves from the consequences.

We’re all human and we all get frustrated with our feline friends at some point. If you’ve been sitting in traffic for three hours and come home to find Socks pooped all over the rug or threw up on your comforter, frustration is a natural response.

But for the sake of the innocent little ones we share our homes with, it’s up to us to be mindful of our moods and do our best not to let external factors impact how we treat our pets. Things as seemingly small as our tone of voice can have a major impact on their emotions.

Cat eating
A cat chowing down. Credit: Wikimedia Commons

Don’t feed them crap

This has been covered exhaustively elsewhere, so we’ll direct you to catinfo.org if you have in-depth questions about feline nutrition.

In general, wet food should make up the majority of your cat’s diet. Cats don’t have a high thirst drive and they’ve evolved to get most of their hydration from meat, so a cat who eats mostly — or only — dry food is in danger of developing  serious health problems.

Aside from that, more expensive doesn’t always mean better, and the important thing is that your cat’s food has real meat as the top ingredient. If the primary ingredient is a filler like corn or grain, or poultry/beef byproducts, steer clear and find a better alternative.

Feeding quality food means kitty will be happier, healthier, less prone to health complications and more active.

Keep things interesting

You don’t have to spend a lot of money on toys, and everyone who’s ever lived with a feline knows the fluffy little guys are just as likely to take a shine to a new box or the little plastic ring from a milk bottle as they are to the $10 new toy you bought from the pet store.

That said, there are certain toys that are almost universally beloved by felinekind, and the more you keep things interesting for your cat, the happier your furry overlord will be.

You can never go wrong with wands for interactive play. Keep it simple and manipulate the toy at the end of the wand like prey so your house panther can feel like a mighty hunter. Track toys with balls that cats can bat around are good for relatively quiet solo play. Cat tunnels are great too, especially if you toss treats inside them for kitty to find randomly.

Cat with toy mouse
A cat playing with a toy mouse. Credit: Wikimedia Commons

You don’t need a special occasion to surprise your little buddy with a catnip and play session, and you’d be surprised how enthralled felines can be by “cat TV” on Youtube. There are dozens of channels that provide hours-long videos of birds eating seeds from outdoor feeders, aquariums filled with interesting fish, and critters like squirrels and rodents.

You can also engage your cat by training her to do simple things like come when called, sit on command high five you. Those “tricks” are very easy to teach and require no more than two or three practice sessions a day, maximum 10 minutes each. Your cat will love it, especially with rewards for learning, and it’s fun to show skeptics that, yes, cats can do tricks just like dogs.

Sometimes “fun” is just something unusual, something your cat rarely gets to do or see. On occasion, I let Buddy walk up and down the hallway with me in my apartment building late at night when chances are low we’ll encounter anyone.

Gangnam style elevator
Elevators: products of foul sorcery that swallow humans and sometimes spit out Korean rappers.

He loves to stop at each door, listen and take in the strange sounds and scents. If anyone emerges from one of the doors or the elevator opens, he just makes haste back to our apartment, where I leave the door slightly ajar for that reason. As for the elevator, he seems to think it’s some sort of product of foul sorcery — it rumbles, the doors open by themselves, and when people walk in, they don’t walk out. Sometimes they enter only to emerge as a different person a few minutes later!

I’m happy to indulge his paranoia with regard to the elevator, because it means I don’t have to worry about curiosity getting the better of him.

If you’ve got rooms your cat doesn’t normally have access to, a yard with cat-proof fencing, or an activity you only do sometimes, consider breaking up your cat’s day with a little exploration or some ‘nip-fueled fun.

Portrait of the Buddies
“Extremely accurate portrait of the Buddies” commissioned by Buddy the Cat in 2024.

Treat your cat as a friend

Your cat may not have legal personhood, but he is a fully sentient being who feels emotions just as strongly as people do. Cats experience the full range of primary and secondary emotions, but not tertiary emotions. That means kitty can feel happy, sad, excited, anxious, jealous, bored, depressed and overjoyed, but she’s not going to be embarrassed if another cat’s wearing the same collar or fret over whether people and other cats like her.

The important thing is remembering cats have feelings.

It’s not rocket science, and it doesn’t cost us anything to treat our cats with respect, patience and love. Bonding with a cat requires more than just feeding, watering and scooping, but the effort is always worth it and you’ll have a loyal friend for life. Good luck!

Top image of incredibly sexy beast (Buddy) copyright Pain In The Bud.

How Do You Keep Your Cat Interested In Play Time?

The challenges of getting a lazy cat interested in play time and toys again.

Buddy is friendly, outgoing and incredibly vocal, but he’s always been a bit lazy.

His preferred method of getting down from the couch isn’t jumping — although he does jump sometimes — it’s slowly oozing off the cushion like he’s liquid, taking the path of least resistance and letting gravity do all the work until he drops down and lands with a “Mmmrrrrrppp!”

When we wake up, the first thing he does is demand a snack, then he lays down for First Nap, apparently because the act of chewing and swallowing is so demanding.

Brave Buddy
“Now’s an excellent time for a nap.”

While he used to chase the laser with a fury and jump several times his own height to paw at it — even after figuring out it’s light fired out of a pen held by me — nowadays he can’t be bothered. At best he halfheartedly chases it for a bit and then loses interest even though I make an effort to move the laser like prey, as I do with his wand toys.

Worst of all, catnip makes him even lazier because he doesn’t just sniff the damn stuff, he eats it. I try to get him interested in his favorite wand toy when he’s buzzing on a heady combination of ‘nip and silver vine, but he won’t chase it. He just rolls onto his back and paws at it lazily, maybe getting in a few “rabbit kicks” if he’s feeling feisty.

All of this would be funny if he wasn’t about to turn 10 years old and if he didn’t tip the scale at about a pound and a half to two pounds above his normal body weight when the vet weighed him a few months ago.

“Hey fat boy!” I tell him, getting the familiar “Brrrrrr!” in response. (He’s a big time triller. Feline linguists estimate at least 60 percent of the Buddinese dialect consists of trills of various pitch, length and intensity.)

Fat Boy lost most of the excess weight during a particularly brutal stretch when he screeched at me for snacks constantly and I had to deny him most of the time. At least with kids you can explain things to ’em. I’ve got no way of communicating to the Budster that he’s a Chubster.

Since then he’s put some of the weight back on, so I’ve gotta do something.

Here’s my plan:

  1. Training him to do new tricks. He already knows come, stop, sit and high-five, so we’re gonna have to try something new, like teaching him to roll and maybe teaching him to jump on my shoulder and “ride” around with me. Training is mentally stimulating, it should be fun for him, and it lays the groundwork for more challenging tricks.
  2. A cat obstacle course! I can rig something up with his tunnel, some boxes and some “hazards” that he must traverse in order to get his paws on some catnip.
  3. Snacks dispensed via puzzle feeder only. None of that free-feeding when he gavones the stuff down like he’s starving.
  4. Rotating toys. Admittedly I haven’t been very good about doing that. Almost every guide mentions rotating cat toys so your little buddies don’t get tired of them.
  5. A mirror so he can see how ripped chubby he’s gotten. He really needs to see himself loafing. It’s not pretty.

Okay that last one is a joke, mostly because I’m pretty sure he’ll just admire his “meowscles” in the mirror. Cats are masters of self deception. Bud is scared of rustling paper bags and absolutely terrified of vacuums, yet he still thinks he’s a hulking tiger. That’s impressive cognitive dissonance.

Meatloafing Buddy
This is by far the fattest-looking photo of Buddy I could find. He’s in a super-meatloaf pose here, looking like a chonkmaster.

So we shall embark on this grand endeavor, and I’ll report back here to catalog successes and failures. Hopefully more of the former.

Buddy will always be like a baby to me, and I can’t quite wrap my head around the fact that he’s now a “senior” cat, but he is and it’s on me to make sure he remains active so he hopefully lives at least another 10 years in good health. There are many adventures yet to be had, many more schemes for world domination to hatch, and more turkey to eat.

Reason #488 To Keep Your Cats Indoors: They Hunt Whether They’re Hungry Or Not

Cats who have regular outdoor access and hunt wildlife still get 96 percent of their nutrition from pet food, a new study found, suggesting their predatory behavior is driven by instinct, not hunger.

A new study from the UK debunks the claim that cats need access to the outdoors to supplement their diets with wild kills.

Cats who spend a significant amount of time outdoors and regularly kill local wildlife still get 96 percent of their nutrition from meals provided by their humans, according to research by a team at the University of Exeter.

The scientists connected with cat owners through ads on social media, TV and in print publications, specifically seeking out “cat owners living throughout southwest England whose cats regularly captured wild animals and brought them back to the house,” the study’s authors said.

They gave the owners a questionnaire to collect some basic information on the kitties — age, sex, breed, whether they had unrestricted access to the outdoors, and how much time they spend outside — then split the 90 participating cats into six groups.

Cat hunting
A domestic tabby cat stalking in the grass. Credit: Wikimedia Commons

To set a baseline, the scientists trimmed small sections of whisker from each of the cats, then trimmed a second sample at the end of the study.

By comparing stable isotope ratios in the whisker samples, they were able to determine what the cats were eating. Despite regular access to the outdoors and successful hunts, pet food accounted for the vast majority of their diets.

As a result, the researchers concluded, outdoor cats hunt because they’re driven by predatory instinct, not hunger.

“When food from owners is available, our study shows that cats rely almost entirely on this for nutrition,” said Martina Cecchetti, the study’s lead author.

“Some owners may worry about restricting hunting because cats need nutrition from wild prey, but in fact, it seems even prolific hunters don’t actually eat much of the prey they catch,” Cecchetti said. “As predators, some cats may hunt instinctively even if they are not hungry – so-called ‘surplus killing’ – to capture and store prey to eat later.”

A second component of the study was designed to find the best mitigation strategy to change the behavior of outdoor cats.

Each group was given a different strategy: In one group, cats were outfitted with bells on their collars, while another group wore reflective break-away collars and cats from a third group were fitted with BirdBeSafe collars. The other groups were told to make habit changes inside the home. For example, one set of cats was fed a higher-protein diet without grain filler, another group was fed with puzzle feeders, and the last group was given extra interactive play time.

While high-protein diets and play time helped cut down on hunting, the BirdBeSafe collars had the biggest impact on hunting success. The collars come in bright colors designed to stand out to avian eyes, taking away stealth and the element of surprise from cats.

The study was sponsored by Songbird Survival, a British non-profit that funds bird conservation research and looks for ways to mitigate the dwindling numbers of many avian species.

Susan Morgan, Songbird Survival’s executive director, said her group hopes cat owners will do their part to help: “Pet owners can help us reverse the shocking decline in songbirds via three simple, ‘win-win’ steps: fit collars with a Birdsbesafe cover; feed cats a premium meaty diet; play with cats for five to ten minutes a day to ‘scratch that itch’ to hunt.”

Of course there’s an obvious solution the study didn’t include: Keeping cats indoors. While keeping cats indoors is common in the US, cat ownership culture in the UK is different — another subject for another post.

Read the full text of the study here. Header image credit Pexels. Body images credit BeSafeCollar.

Previously:

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A pair of young mountain lions in Florida. Credit: Wikimedia Commons/WOConservation

‘New York’s Fattest Cat’ Relinquishes His Title

The former 41-pound cat has dropped almost half his weight.

Remember Barsik, the cat who was so extra-chonk he had to be wheeled around in a baby carriage because he couldn’t fit in a cat carrier?

The former “Fattest cat in New York” has melted the pounds off in the year since he was surrendered to NYC’s Anjellicle Cats rescue and adopted by 35-year-old Meredith Adams.

When he was surrendered, Barisk tipped the scales at 41 pounds — dangerously close to the Guinness record 46 pounds for a house cat. He was so big, the sight of him getting wheeled into the shelter prompted an amused visitor to snap a smartphone pic and quip: “Did he eat another cat?”

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Slow news day: Barsik made the cover of the Post’s late edition back in April of 2019.

Barsik’s having the last laugh, as he’s down to 22 pounds and enjoying life in his new home.

He’s well on his way to his ideal weight of 16 pounds according to Adams, who says she’s been controlling Barsik’s dry food intake while feeding him wet food.

“He does pretty much everything regular cats do — jumping around, at night he gets the zoomies,” Adams told the New York Post. “He is a regular cat now.”

The Post notes Guinness stopped taking new entries for heaviest cat out of concern that misguided owners would over feed their chonksters to pursue the crown. Himmy, the Australian kitty who set the record, died at just 10 years old from complications associated with his obesity.

Barsik has settled into his new life, diet and all.

“He has a big personality. He is very demanding, he is very vocal, but he is also really friendly,” Adams said. “When I come home from work and get into the building, I hear his meowing all the way down the hall. He wants his food, but he also wants to say ‘hi’ to me.”

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Barsik shortly after he was surrendered in 2019 and was living in a foster home.

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Adams and the newly-slim Barsik.