cat snacks – Pain In The Bud

Mars, The Pet Food Company, Claims There’s A ‘Treat Gap’ Between Cats And Dogs

The makers of Temptations want you to feed your cats more snacks, as if they don’t get enough!

In yet another indication that some people don’t seem to pay attention to their feline masters, the Wall Street Journal reports on Mars and its internal operation “Cattitude,” which as far as I can tell amounts to a few people within the company realizing they haven’t squeezed every last dollar of revenue from people who have cats.

That’s a problem, the company realized, because more people are adopting cats, younger generations are more likely to adopt felines, and anyone who hasn’t had their head in the sand knows the little ones rule the internet with their cuteness.

Through “Cattitude,” which apparently involves everything from executives walking around the office wearing cat ears, to handing out “I Love Cats” decals and consulting with “cat parents” on products, the company says it’s identified a “treat gap” between felines and canines, with dogs as the far more frequent beneficiary of yums:

“Feline insecurity can be self-fulfilling. If you think your cat doesn’t care, you might be less likely to shower them with perks. That may be why dogs get way more treats.

Mars launched a campaign in May that spotlights the “treat gap” by the numbers: Dogs are nearly 32% more likely to get daily treats than cats in dogs-only and cats-only households; in homes with both, 38% of parents said they don’t give the same number of treats.“

The story does not say how the company arrived at those numbers. Probably market research in the form of surveys. Not exactly scientific, as these things go.

This is one of those stories that makes me wonder if these people actually have cats.

From the moment I wake up until the second I settle into bed, Bud shrieks at me for snacks. He won’t even let me stumble into the bathroom before the first shrill reminders. He demands snacks before dinner, after dinner, after he’s had snacks, and sometimes while he’s eating them.

If he could speak English and hold a bull horn, I have no doubt he’d spend the majority of his day blasting the demands into my ears: “MOAR SNACKS, BIG BUDDY! MOAR! MOAR!”

Mars should know this. One of its most popular products, Temptations, turns cats into slobbering addicts. I had to wean the Budster off them, then stupidly bought them again months later and had to wean him off the Temps again because he has a one-track mind when they’re in his bloodstream. Two are not enough. Six are not enough. Ten are not enough.

One time, I left a big tub of the damn things unattended for a minute and he managed to pop the top off by knocking it off the coffee table. When I walked back into the living room, he was dragging his jaw along the floor like a bulldozer, inhaling as many as was felinely possible into his little mouth.

Frantically, I shooed him away and began picking them up, but the damage was done. He threw up a few minutes later. Then he shrieked for more!

Interestingly, the WSJ notes that if you type “Does my cat” into Google, the first two auto-complete suggestions are “Does my cat love me?” and “Does my cat know I love her?”

And that brings us to a point on which I agree with the people at Mars: cats still aren’t well understood.

Dogs happily slobber over their people. Cats show their love in subtle ways, like proximity, head bunting and momentary contact.

Just like the whole “cats love milk” thing is half myth, half misunderstanding, so is the idea that your cat doesn’t love you unless he’s leaping into your arms to hug you as saccharine orchestral music swells in the background.

While there are always outliers, most cats don’t like being hugged or picked up, and most have hard limits when it comes to the amount of physical affection they’ll tolerate. It’s not because they don’t care for us, but because they’re semi-domesticated carnivores who still retain the skittish tendencies of their wild brethren, and because they get easily overstimulated, among other reasons.

If Mars’ Cattitude is an ongoing thing, I hope the decision-makers in the company come to what I believe are two of the most important conclusions to keep in mind when it comes to cats. Giving them your love means giving them your time and attention, and treating them like the sentient, emotional creatures they are.

The best piece of advice I ever got was to always take your cat’s emotions into consideration.

It really is that simple.

Now if you’ll excuse me, I have snacks to dispense.

Oh Big Buddy, Why Have You Abandoned Me?

Buddy is not happy about being left alone.

Day Four: Here I exist in solitary confinement, without anyone to meow to or sleep on.

If a Buddy meows for snacks and no one is around to hear him, do his meows exist?

These are the questions I ponder as hour after silent hour ticks by, my stomach rumbling. (Nice lady stops by only once a day to feed me, oh woe is me!)

Oh how I miss the halcyon days when delicious snacks were an insistent meow away, when I’d lounge on Big Buddy’s legs and in his lap for hours as we watched Squid Game!

Oh how I miss slapping his face with my paw, then sitting directly on his face and meowing into his ear for breakfast, knowing I’d successfully woken him when he yelled “I’m going to sell you to Shezhuan Garden II, you annoying little jerk!”

I am on the verge of a scientific breakthrough, ready to present my contribution to quantum mechanics in which I posit that a new, heretofore unknown fundamental particle, the Turkon, exists at the subatomic level.

Without a human here to dictate to, how will I submit my findings to a prestigious journal?

Meanwhile my human is probably frolicking on the beach, basking in the sunshine and warmth of a 70-degree Outer Banks January day.

It’s going to take A LOT of snacks, massages and “good boys” to make this right.

Temptations Releases ‘Tasty Human’ Flavor Treats For Halloween

From the makers of kitty crack: “Human” flavored kitty crack!

I’ve never been more grateful that I’ve weaned Buddy off of Temptations.

The treats, which are famously irresistible to cats thanks to some strange alchemy that definitely isn’t healthy for them, now come in Tasty Human flavor in a new promotion for Halloween. (They’re heavy on corn and other fillers, as usual, but the meat ingredients in Tasty Human flavor come from chicken, liver and beef. Apparently we taste like KFC and burgers.)

The commercial spots are clever and humorous.

“I read that if our cats were bigger, they’d try to eat us!” a man whispers as ominous music plays and his cute cat grooms himself in the background. “So this Halloween, I’m gonna keep him satisfied with these.”

The man tosses a nervous look over his shoulder at his cat as the music swells with a horror movie-style orchestral stab, then he shakes the bag.

I won’t be buying any.

The popular cat treats are made by Mars, the almost $40 billion pet food and candy multinational that has had its own significant controversies, particularly with the use of slave labor in sourcing particular ingredients. Many of its pet food brands, such as Whiskas, are loaded with cheap carbohydrates and use by-product meal as their primary protein sources.

But I stopped feeding the Budster Temptations before I knew any of that, and for an entirely different reason: The little guy turned into a full-fledged kitty crack addict when he ate them.

Like any cat, Bud loves his treats, but when I fed him Temptations he had a one-track mind: The first thing he’d do in the morning was follow me to the kitchen, sit in front of the treat cabinet and meow incessantly for his precious Temps. It got to the point where he was turning his nose up at wet food he’d always liked and pestering me for Temptations instead. He was going full-on Gollum from Lord of the Rings.

I weaned him off once, stupidly folded less than a year later when I bought a bag for him on impulse (we were out of treats and the grocery store did not have any other kind), and had to wean him off the kitty crack a second time when he returned to his cracktastic ways.

Nowadays the little dude gets natural treats with non by-product meat as the main ingredients, and he behaves like a normal cat: He still loves his snacks, but he doesn’t ignore his wet food and howl at me for kitty crack.

tl;dr: Serve the Temps at your own risk. 🙂