Man Wilts Under Cat’s Disapproving Gaze In Humorous New Apple Ad

Every cat lover’s camera roll is dominated by photos of our fluffy little overlords. It’s the natural order of things.

I’ve always said Bud’s silent treatment can be worse than his vocal protests when it comes to gauging the intensity of his disapproval.

Howling at me to fetch him a snack? That’s normal. Sitting down two feet away and fixing me with his wide-eyed, accusatory stare as I eat a snack without getting one for him? Now that’s serious.

Andreas Nilsson, the director of a new ad highlighting a recently-introduced Apple feature, clearly understands the hierarchy of feline displeasure:

In the spot, a man uses Apple Intelligence to remove his cat, Garrett, from a photo he just snapped of his wife relaxing and reading a book.

“Look, I deleted Garrett,” he says, holding up the photo and clearly expecting something along the lines of “Wow, that’s a pretty cool feature!”

Instead, she gives him a dry “I always knew you hated Garrett” and goes back to her book.

But Garrett himself doesn’t have to utter a single meow. His reproachful gaze is all the prompting the man needs to undo his mistake with the tap of his screen.

The commercial ends with a slow close-in on Garrett’s face, which has “You’re on thin ice, human!” written all over it.

I like this spot. The creative team took a risk in showing off a new feature in a way that made the characters react negatively, but cat people will love it, and viewers aren’t likely to forget what they saw.

Android users have had something very much like it for quite a while now. Sometimes it really does work the way it does in the commercials, with seamless results, but other images are a bit more difficult to clean up and require some manual tinkering. If Apple’s figured out a way to measurably improve this sort of thing, that’s a pretty big positive for the future of smartphone photography and editing.

In any case, cheers to Nilsson for knowing who holds real power in human-feline households. Now if you’ll excuse me, the king is demanding my attention, no doubt to have me scratch his chin, open a door for him, or serve him second breakfast…

“She’s Like,’Where Are The Snacks?'”: Smithsonian Big Cat Keeper On Working With Tigers And Lions

“Oh my God, this is my job every day!” Charlie Shaw says of his position as a big cat keeper at one of America’s most well-known and well-funded zoos.

If you’ve ever wondered what it’s like to work with big cats, WTOP has a new interview with Charlie Shaw, a big cat keeper at the Smithsonian National Zoo.

Hint: it involves a lot of meat, physical enrichment, olfactory enrichment, and checking on the felids to make sure they’re healthy.

Shaw starts his day by feeding the hungry apex predators, including Damai, a 16-year-old tiger who wants all the snacks, and Vostok, a fast-growing young Amur tiger who doesn’t know a genetically-compatible mate is arriving in short order, and he’ll get to be a dad if things go well.

The genetic matches are carefully made to avoid inbreeding and give the species the best chance to recover.

“Tigers are critically endangered,” Shaw told WTOP. “What we want to do is make sure the gene pool itself is still very diverse.”

Vostok loves to swim. Credit: Charlie Shaw/Smithsonian National Zoo

Shaw says he’s working his dream job.

“You walk in and the tigers all chuff at you, or the lions roar. And you’re like, ‘Oh, my God, this is my job every day!’”

THAT story

I’m aware of it, and I think every person concerned about the welfare of cats should at least know it’s happening.

But it’s also extremely distressing. I actually had nightmares the night after I read it. So I’m offering a strong warning here: think about it before you click the story. The report is by CNN, so there are no gory images and the reporters aren’t trying to make anyone uncomfortable, but the reality of it is bad enough.

For everyone who doesn’t want to know the more upsetting details, the essence of it is that there’s a network of people making “content” of themselves torturing and killing cats, and a rapidly growing audience of people who pay thousands of dollars to “sponsor” the horrific content.

They have “menus” set up where people can select the cat they want to see tortured and specify the ways in which the cat should be hurt and killed. CNN, citing a group of vigilantes trying to dismantle the networks, says people pay up to $1,300 for the “service.” Collectively, the torturers and their audience refer to themselves as “cat lovers.”

The Chinese government, to no one’s surprise, does not care. There are no criminal penalties for what the content producers are doing, and the government hasn’t responded to complaints from concerned people or media networks.

I might address it in the future, but for now I don’t even know what to say. I was away when I read it, and it made me really want to hug Bud and make sure he’s never out of my care. Ever.

Happy Valentine’s Day!

If you’re not feeling the love, you can always head to your local shelter and donate to have a cat neutered in the name of your ex!

Happy Valentine’s Day from the Buddies! Buddy Cupid, or Bupid, is currently flying around with his little bow and heart arrows, wondering why they can’t be used to shoot turkey.

He’ll figure it out soon enough, although knowing him, he’ll use his arrows to make people fall in love with him so he has an entire army of infatuated humans who would love nothing more than to feed him and cuddle him.

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We hope you’re all having a great day and that you’re able to spend time with the people and pets you love most in this world.

And hey, if you’re not feeling the love, you can take the opportunity to participate in one of the many “Neuter Your Ex” promotions happening at cat shelters in Portland, Baltimore, New Jersey, Michigan and even Saskatchewan. For between $25 and $50, depending on the shelter, you’ll be given the opportunity to name a feline after the person you’d like to see, uh, fixed, and help reduce the stray cat population as a result. It’s win-win, except maybe for the person you’re imagining getting the snip.

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