Facebook Is Flooded With Hoax Posts About A Supposed Black Mountain Lion

The purveyors of the deceptive posts want you to click, share and argue with other users about the veracity of the photos.

Not only is he the rarest puma in existence, he’s more well-traveled than most humans.

The mountain lion in question has a black coat, unprecedented for his species, and has been popping up all over Facebook. He’s photographed from the passenger seat of a truck cab, his tail in an unbothered curl, crouched amid the brush near a rural road.

Some posters claim they spotted the formidable feline in Mississippi. Others attribute the image to a sister-in-law who lives near Houston or a daughter in Charleston. A user in Louisiana claimed they took the photograph near the bayou, while another places the cat in Wyoming and claims he’s the first-ever documented “shadow cougar.” (Our friend Leah of Catwoods drew our attention to the images last week after seeing posts placing the cat in the south.)

In case it isn’t obvious, all the claims are full of it.

There is no such thing as a melanistic (black) mountain lion, and the big cat in the photo has the physical characteristics of a leopard, an animal that is not native to this hemisphere, let alone this continent.

The real story here is that Facebook remains a fountain of misinformation and Meta (its parent company) doesn’t care. Unscrupulous users will do anything to get attention and the clicks that come with it, and the average Facebook user is happy to indulge them, driving clicks by resharing the hoax content and juicing its algorithmic value by engaging in endless arguments with fellow users about the veracity and provenance of the photos.

Alleged big cat sightings are perfect for this sort of thing because they pique people’s natural curiosity, there’s a whiff of danger — especially when the poster claims the animal was spotted locally — and most people aren’t aware of telltale differences between cat species.

In many ways, the blurrier and more indeterminate the photo, the better: like Bigfoot and the Loch Ness monster, the idea of phantom cats is most fertile in the imagination.

These days you don’t even need a photo to get in on the click-baiting action. I asked Gemini to create an image of a jaguar-like big cat walking along a rural road at night, and this is what the LLM gave me:

In the image prompt, I asked it to make it look like an amateur photo taken with a midrange smartphone camera, but if we really wanted to get artistic, it’s simple enough to add noise, maybe some motion blur and digital artefacts to the image to make it look more like an authentically crappy, rushed shot of an unexpected animal.

Here’s the result of some simple efforts to en-crapify the “photo” further:

To give the image urgency and encourage people to engage with it, I can make it local and claim it was recent. Errors of grammar, spelling and punctuation add a nice seasoning of authenticity, along for feigned concern for others as the reason for sharing:

“Folks – just wanted to tell ya’ll to mind your pets an make sure of you’re surroundings bc theres a big cat on the lose!! my cousins GF took thus friday nite on Route 9 a few mile’s south of Dennies. a real honest to goodness black panther! BE SAFE!!!”

There’s a dangerous animal on the loose in your area! You know what you have to do: share it so others can bring their pets safely inside and stop their kids from playing outdoors, at least until it looks like the predator has moved on.

It’s your duty as a good American!

Since it doesn’t seem to matter if a quick reverse image search can settle the question of where an image came from, it’ll be interesting to see if anyone lifts the above image and text.

At the very least, maybe a few people who do think to run a search will find their way here, read about the hoax, and save themselves from getting drawn into online debates about the existence of cryptid cats.

Did A School Really Go Into Lockdown After A Teacher Confused A Chonky Cat For A Mountain Lion?

The latest viral cat story offers a lesson in healthy skepticism in today’s news environment.

Viral news accounts on social media and less scrupulous news sites have been buzzing this week about a school lockdown in Moses Lake, Washington, which was reportedly caused by a teacher confusing a particularly fat cat for a puma.

I saw red flags immediately while reading the story. While it did give a specific location, it was suspiciously devoid of other details, and the wording on all the posts and stories was dubiously similar. Additionally, a Google news search doesn’t turn up anything recent from reputable press.

Then there’s the photo, which looks a little too good to be true.

This photo is a Getty stock image and does not depict the domestic cat in the school lockdown story, despite accompanying it in dozens of news posts.

So did a school really go into lockdown after a case of mistaken feline identity?

Yes, but it happened in November of 2023, and the photo of the obese cat making the rounds in stories this week does not depict the cat in question. The original story was published by a local news site on Nov. 22, 2023, and says the school went into lockdown at 10:30 that morning, but was quickly lifted after staff confirmed there was no puma stalking the school grounds.

“…educators soon learned that the mountain lion was in fact, a “fat cat eating a rat,” according to the school memo to parents. 

‘While we take all reports seriously, this was the first report we’ve ever had of this nature,’ the school wrote in a statement. 

Despite the benign nature of it all, safety measures resumed to safeguard students and staff. Classes resumed as normal after a short period of time. “

As for the photo, the particularly rotund moggie’s image is a stock photo from Getty. It was used in a story about feline obesity in 2017 and an April 2018 story from the New York Daily News about public outrage in Jefferson, Iowa, where the police were shooting feral cats instead of dispatching animal control or working with local shelters.

Since the image is from a photo agency and predates the original story about the Washington school lockdown by at least six years, we can rule it out as an image of the feline mistaken for a mountain lion while settling down to a feast of fresh rat.

A deceptive image used to promote the story on Facebook.

So what happened here, and why are so many news sites and channels reporting this incident as if it just happened, accompanied by a deceptive photo that is not credited to Getty?

It’s classic clickbait. That is to say, some administrator or editor saw the old story picking up traffic or noticed a blip in certain search strings, and republished the story as if it’s new while omitting the original date.

Others noticed and followed suit to get the clicks while the getting’s good, fighting over the scraps that fall from the Zuckerbergian table in the form of ad revenue. The story is simple, sharable, has been paired with an amusing image, and is exactly the sort of thing people love to post and comment on via social media.

It’s a reminder to all of us to be skeptical about what we read, and to never take anything on Facebook, Instagram, TikTok et al at face value. In fact, it’s best to ignore anything on those platforms presented as news or fact. Everyone’s got their own preferences, but here at Casa de Buddy, we like the Wall Street Journal, Reuters, The Guardian, Associated Press, al Jazeera, the BBC, and aggregators like RealClearPolitics.

That doesn’t mean they’re above reproach or that everything they produce is a sparkling example of journalism, but they’re institutions that operate under the traditional rules, staffed by professionals who take pride in trying to get stories right. I’ll take that any day over a random Facebook account run by some shady guy in Macedonia or Belarus, who will post anything as “news” as long as it brings him clicks and ad revenue.

Yes, That’s A Mountain Lion In Ring Cam Footage From NY! No, You’re Not In Danger

It’s the first time a mountain lion has been spotted in New York since 2011. Authorities aren’t sure if the cat is an escaped — and illegal — pet, or if it made an epic journey from the west coast.

For the first time in 14 years, there’s a puma on the loose in New York.

The wild cat was spotted on a Rochester woman’s Ring doorbell camera padding along the sidewalk in front of her home at about 4 am on Wednesday morning.

A representative from the state Department of Environmental Conservation cautiously said the agency is working on confirming the species of cat in the footage.

But the feline’s size, gait and tail are dead giveaways, despite the dark footage and fleeting glimpse: it’s a puma.

In the brief clip, the wild feline walks past a tree, giving the DEC an important context clue. Michael Palermo, a wildlife manager with the department, said his team measured the tree, allowing them to closely estimate the animal’s size by comparing the footage to their measurements.

“If, in fact, it is some large cat, we would want to question, how did it get here? It’s not impossible for a wild cougar to travel to New York; it’s happened before,” Palermo said. “Was it a captive one that may have been legal as a licensed facility, and if so, did it escape? We still need to do some work to verify anything like that.”

While pumas were once native to New York and thrived in the forested mountains of regions like the Catskills (“cat creek” in Dutch), the last verified sighting in New York was in 2011. That cougar crossed through the Empire State after an epic journey from the west coast, a stronghold for the species.

Some people who posted to a Rochester community group on Facebook are already freaking out, and pumas are widely misunderstood, so it’s important to note the facts:

  • Pumas are not African lions, are not closely related to them and do not behave like them
  • They’re not aggressive toward people. In fact, they try to stay away from humans and will go out of their way to avoid confrontation
  • The exceptions are when people threaten a puma’s cubs or corner the animal, giving it no opportunity to escape
  • Americans are 150 times more likely to be struck by lightning than killed by a puma. There are only 27 reported cases of people killed by pumas in more than a century. By contrast, an estimated 4,300 to 10,000 Americans have been killed by dogs in that same time span. (Higher estimates include people who did not die immediately from dog bites, and people who died of infections or complications from bites.)
  • While some people and media reports erroneously call pumas “big cats,” they are not members of the panthera genus. They are felines more closely related to domestic cats and small wildcats. Accordingly, pumas can purr and meow, but they cannot roar

Pumas are also known as mountain lions, cougars, panthers, painters, screamers, catamounts, pangui, onca parda, cuguacuarana, katalgar, chimbica, shunta-haska, fire cats, California lions, ghost cats, and red tigers, among many other names.

In fact, the species has more names than any other animal. That’s because it’s adaptable with a historically wide and varied range. There are some 40 names for pumas in English and more than 80 in Spanish, Portuguese and the languages of indigenous Native American tribes.

The species is officially known as puma concolor, or “puma of one color” thanks to its typically biege fur that, unlike tigers, jaguars, leopards and even house cats, does not have stripes, spots or rosettes.

While it’s extremely unlikely the mystery cougar would pose a threat to people, Rochester police — who have fielded several reports of sightings in recent days — advise locals to keep their pets indoors and to exercise caution while walking their dogs.

Update: The DEC has officially confirmed the cat is a puma, although it was obvious from the footage.

In the meantime, a Rochester man says he saw the wild cat — and people running away from it — on Wednesday night.

Although that sighting has not been substantiated by authorities, it does illustrate the need to educate the public about these animals.

“You know, a mountain lion, it be ‘rawr.’ They be crawling and… serious,” Curtis Jones told WHAM, an ABC affiliate in Rochester.

“I am going to keep this bat right here, man, just in case,” he told a TV reporter. “I am going to protect us, I ain’t going to let nothing happen to us, nothing. OK?”

Let’s hope common sense somehow finds its way into the Facebook algorithm amid all the misinformation as the locals discuss the sightings online.

If you’re from the area, we beg you: please do not attack, shoot or chase after the puma with a baseball bat. The animal does not consider you food, is not a danger to you, and is probably scared and hungry.

That deserves special emphasis if, as the DEC’s staff have said, the puma is more likely an escaped captive than a long-wandering traveler from the western US.

Jones said he saw the puma “slithering” and hear it “rawr,” but it’s worth noting, again, that pumas are members of the genus felinae, meaning they’re genetically and behaviorally much closer to house cats and can meow and purr, but cannot roar. Despite their size, mountain lions are not true “big cats.”

As for Jones, we hope him and his neighbors give the cat a wide berth and let the authorities safely capture it, have a veterinarian evaluate, and figure out where it belongs.

“I don’t play with lions, I don’t play with tigers, bears, nothing in the wild, I don’t play with those, I promise you,” Jones told the station. “I don’t even do rollercoasters. I’m good.”

‘Man In A Panther Costume’ Terrorizing UK Beach Town

The costumed man has growled, hissed and meowed at passersby in the coastal area, reigniting old rumors of actual big cats prowling the area and freaking out people walking their dogs at night.

Ah, the things you can get away with in a country without guns.

A man in an all-black outfit has been prowling Wallasey beach in Wirral, a peninsula in northwest England, according to people who live in the area.

One witness said the man was “waving his hands in the air and making panther noises,” while others said they saw him approaching cars stopped at lights on roads near the coast.

“Anyone know who the freak in the cat mask and morph suit is at the coastal park near the harvester?” another local wrote online.

One thing was clear from witness accounts, photos and several short smartphone-shot videos: the costumed man wasn’t trying to imitate a friendly house cat.

“Was walking my dog tonight and heard a man making cat noises, shone a torch he was waving his arms at me before crawling up the hill. Never been so scared,” one witness posted to Facebook, per the BBC.

Sad as it may be, the first thing that came to mind when we read the witness accounts was that this doesn’t happen in the US, simply because odds are the costumed prankster would be shot.

“So I decided to bugger off home, had the rest of last night’s takeaway, had a laugh at the Sharons and Waynes on Blind Date, then went to see if any of the lads were up for a pint. Oi, I could really go for a Chinese! Anyone else wanna go for a Chinese?”

It’s possible whoever is behind the strange sightings is making light of decades-long rumors that mysterious and elusive big cats have been prowling the UK countryside.

Similar to persistent rumors of Bigfoot in the US, the phantom cats of the UK have their own believers who argue that there’s an extant population of leopards or pumas who are exceptionally adept at staying hidden from cameras but are occasionally spotted by farmers and motorists in the British countryside.

There’s a podcast dedicated to the topic, and proponents of the idea say it could explain a handful of cases in which livestock have gone missing.

The podcast, Big Cat Conversations, even dedicated a 2021 episode to “Wirral’s liminal leopards,” with its host interviewing several people who say they’ve encountered large melanistic felids on the peninsula over the decades.

Real big cats such as the leopard above tend to leave unmistakable evidence of their presence. Image credit: Wikimedia Commons

But as big cat experts have pointed out, it’s difficult to miss the signs when such apex predators really do claim an area as home. From unmistakable pug marks, to trees scratched and scent-marked with urine, to calls that can echo for miles in right conditions, big cats have many ways of making their presence known— and it’s often advantageous for them to do so, since they’re highly territorial animals.

One man who was out walking his dog told the BBC he thinks the whole thing is a prank.

“I don’t know his name, I think it’s just a wind up. He’s definitely not out to frighten people, he does it for fun,” he said. “He just likes being a giant cat. He doesn’t frighten our dog.”

Local police say they’re aware of the sightings. Merseyside Police and Crime Commissioner Emily Spurrell told local media that anyone who feels threatened by the suited figure should call law enforcement and report his whereabouts.

Wordless Wednesday: They Rule The Night

Cats were built by mother nature to stalk by starlight.

From the African savannas to the Andean mountains, the jungles of the Amazon to the Hollywood hills, and everywhere in suburban America, cats of all types and sizes prowl the night. With eyes that are up to eight times more sensitive in the dark, incredibly sensitive hearing, and whiskers that can pick up the slightest change in air density, felids were built by mother nature to stalk by starlight.

Some cat species are crepuscular, some are nocturnal, but as ambush predators, they’re all at their best when hunting under the cover of darkness.

Image credits, top to bottom: Per Karlson/PVKFoto, Reddit r/natureisf***inglit, Cockscomb Basin Wildlife Preserve, Wikimedia Commons, Steve Winter/National Geographic, National Park Service, Colorado Parks and Wildlife