TikTok Influencer Won’t Let Go Of Argument Over Cat, Even As Her Followers Threaten To Blow Up Animal Rescue

Staff are demoralized, volunteers are spooked and the shelter has been buried in negative reviews after a TikToker picked a fight over an adoption fee and her army of followers went vigilante.

The voicemail is chilling not only for the explicit threat the person on the other end makes, but for her chipper tone as she casually threatens the lives of the people working at a west Michigan animal shelter.

“So anyway,” the caller says at the end of the unhinged message, “I’ll blow this number up and I’ll blow your location up as well. Hope you have a wonderful day!”

It’s one of three bomb threats the shelter has received since TikTok influencer Chloe Mitchell began the saga of what she calls “the $900 cat.”

Mitchell adopted a kitten from Michigan’s Noah Project, a small no-kill shelter, in early March. Staff say she didn’t balk at the adoption fee and they thought she was happy with the sweet kitty she took home, but the next day Noah Project’s phones began ringing incessantly with callers heaping abuse on the shelter’s volunteers and staff.

Apparently in the throes of adopter’s remorse, Mitchell uploaded a video to TikTok, the popular Chinese social media app, and raged about the adoption to her three million followers, screaming into the camera as she accused the shelter of identifying her as an easy mark and making a tidy profit off the kitten’s adoption fee.

Sickly kittens and sizable veterinary bills

Mitchell originally came to the shelter, camera in tow, asking specifically for a cat named Heart. The influencer filmed her visit and gushed to her viewers that she’d fallen in love with Heart, a mixed-breed kitten with Savannah heritage.

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Heart, or as Mitchell calls her, “the $900 cat.” Credit: Noah Project

Shelter staff explained the kitten was from one of two litters that were brought in with serious ailments after a woman purchased a pair of queens from a breeder.

The former breeder cats went into heat and had babies, predictably, and the situation quickly grew out of control. When the woman realized she couldn’t care for the cats and their many ailing babies, she brought them to the Noah Project, which took on the Herculean task of caring for kittens that had problems ranging from anemia to developmental deformities like swimmer’s leg, also known as deformed leg syndrome.

Noah Project staff had to rush three of the kittens to an emergency veterinary hospital. Another required a leg amputation. Two kittens died, and the remaining babies had to be nursed back to health over three months, with special diets, medication and care on top of the normal costs associated with spaying/neutering, micro-chipping and vaccines.

Taking on that many sick kittens would stretch the resources of any animal shelter, let alone a small rescue, and the Noah Project set the adoption fees at $900 per kitten to help recoup the considerable costs.

Whipping an army of followers into a frenzy

Mitchell wasn’t phased by the fee, shelter staff said, but things quickly turned sour when she went home and posted the dramatic video, sparking the ire of her followers.

After that first video racked up almost six million views and almost 28,000 comments, Mitchell turned the experience into her own miniature “season” of online television, making half a dozen monetized videos in which she accuses the non-profit of lying to her about Heart’s breed and scamming her with the adoption fee.

Collectively, the videos have more than 30 million views, and Mitchell’s increasingly pitched rhetoric has whipped her three million followers into a frenzy.

In the video above, Mitchell acts out an alleged conversation with the shelter and confuses coat pattern for breed, saying “Feline experts have approached me online to say that she is in fact not an African Savannah and is more of a tabby-looking animal.”

“And they’ve stayed that I did get wrongfully charged that $900 in your shelter, which isn’t looking to re-home animals [but] make a profit off of them, and that’s not okay… I was taken advantage of, and that really sucks, I gave you my money for a reason that you were being truthful about her breed.”

Prompted by Mitchell’s insistence that the shelter was “scamming” adopters, her followers turned vigilante, review-bombing the Noah Project on Google and harassing its staff by phone. The shelter, which has been named the best rescue in west Michigan by its local newspaper several years in a row among other plaudits, saw its five-star Google review rating evaporate as negative reviews piled up, and the angry calls keep coming in. (“Unethical scammer! …shady, greedy business!” one of Mitchell’s followers wrote, while others dubbed Noah Project a “retail rescue” that “prioritizes profits over placing animals in a loving home.”)

The experience has been bewildering for shelter volunteers who aren’t accustomed to being the target of international ire.

“One woman [who answers phones at the shelter] doesn’t want to come back this week because it was so bad for her,” said Mashele Garrett-Arndt, Noah Project’s director. “It’s hard to explain to someone in their 60s or 70s. They don’t understand how [followers] can be so loyal to a person in a video. They don’t understand how people can be so cruel.”

Volunteers and staffers have taken the brunt of the abuse from Mitchell’s followers. Several don’t feel comfortable returning to the shelter because of the threats, Garrett-Arndt said.

The callers have said “they hope we die. They hope that we suffer and lose our jobs, they hope our families suffer. Horrible, horrible things,” she said.

As a result of the abuse and the threats, the Noah Project went to the local police, who are now keeping watch over the shelter. They’ve also hired private security, installed cameras covering the property, and have taken to scheduling staff to man the building overnight to watch the premises.

In an effort to end the squabble, Garrett-Arndt reached out and offered to refund Mitchell’s adoption fee, but said the influencer will no longer return the shelter’s calls.

Despite that offer, there’s no end in sight to the drama: Mitchell repeated her accusations that the shelter was trying to “profit” from her in an interview last week with MLive, a website that serves readers of a dozen newspapers across the state, and did an interview with the local Fox affiliate, WXMI, for a news segment that aired Monday.

Mitchell claims the shelter never mentioned the medical issues as the reason why the adoption fee was higher than usual, and says shelter staff told her Heart was “a super rare African Savannah” as rationale for the fee. She suggested she’ll continue her campaign to shame Noah Project until the shelter “proves” Heart is a Savannah, a mix of a wild serval and domestic cat.

“All of this will go away if they send me the certified paperwork ensuring she [is] in fact an African Savannah and I was rightfully charged $900,” the TikToker told WXMI.

But in her initial video Mitchell admitted she didn’t know what a Savannah cat was, and in another video she says she doesn’t care if Heart is a particular breed.

“I trusted you and I gave you my money for a reason, believing that you were being truthful with me about her breed, which didn’t matter to me at all, because I just love this animal,” she says in the video.

The constant stream of new videos about the situation and the behavior of Mitchell’s enraged followers has had a dramatic impact on the rescue.

“It has just been consuming our lives for the past four weeks,” one staffer told WXMI.

No one gets into animal rescue to make money, despite Mitchell’s claims that Project Noah’s staff are using animals in some sort of get rich quick scheme, and Garrett-Arndt told MLive she’d gladly open the shelter’s books to Mitchell or anyone else with concerns to show exactly how much was spent on vet bills and the other expenses involved in saving the sickly kittens and their mothers.

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Pleading poverty and punching down

In her first video taking issue with Heart’s adoption fee, Mitchell pleads poverty and suggests the shelter saw her as an easy mark.

“I could just not eat,” she says with a theatrical expression, complaining that the fee is “two thirds of a Yorkie” and a quarter the price of a Louis Vuitton bag.

“I spent $900 on a fuzzy scratch ball that’s going to puke all over my furniture,” she says.

But Mitchell is not the typical college student working a part-time job and eating Ramen noodles to stretch her budget. As a volleyball player at Michigan’s Aquinas College in Grand Rapids, she’s well known as the first collegiate athlete to profit from the NCAA’s new NIL (name and image likeness) deal, which pays college athletes when their names and likenesses are used in broadcasts, promotional materials, video games and other revenue-generating activities tied to their sports.

Mitchell went on to found a company that guides other athletes on NIL deals, and she makes a considerable amount of money on TikTok. Creators on the platform who have three million followers can expect to earn about $15,000 a month from viewership alone, and articles going back to 2021 state Mitchell receives lucrative sponsorships on her videos.

Five-figure deals are her baseline” for sponsored posts, a story on MLive notes, saying Mitchell was earning up to $20,000 per sponsored post at the time, when she had fewer followers than she does now.

If Mitchell scores a conservative two sponsored posts per month, that could put her earnings at $55,000 a month from TikTok alone, not including money earned from her NIL deal. Very few college students earn that kind of cash, yet Mitchell claimed the $900 adoption fee was “life-changing money.” In addition, she refers to her new pet almost exclusively as “the $900 cat.”

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She dismissed the idea that she was creating problems for the Noah Project, telling WXMI that she doesn’t think she’s responsible for what her followers do.

“I never asked for the internet to go call them or to leave Google reviews in my defense whatsoever,” she said. “I’m not asking to be defended, I’m just asking to be heard.”

With 30 million views on her videos about “the $900 cat” saga, she’s been heard. The shelter? Not so much.

“To call people scammers, that’s a huge thing,” Garrett-Arndt told PITB. “You don’t just say someone scammed you. For her to say that about Noah Project, that hit hard for everyone.”

Garrett-Arndt said Noah Project’s social media staffer is hard at work trying to rectify the one-star reviews Mitchell’s followers left on the shelter’s Google listing, and said it’s taken considerable time to combat the damage to the shelter’s reputation.

Time spent dealing with negative reviews, filing police reports and reassuring spooked volunteers means less time dealing with the rescue’s primary mission — saving animals.

Garrett-Arndt said she consulted an attorney about taking to TikTok to tell the shelter’s story, and the attorney warned her that doing so could provoke an even stronger reaction from Mitchell, who has an enormous megaphone.

She said she doesn’t want to anger Mitchell for fear of what the influencer could do in the future, but believes the whole saga was manufactured for the benefit of the influencer’s TikTok account and followers. When the story blew up, she ran with it and wouldn’t return calls from the shelter in an attempt to fix the situation.

“She needed content, so it’s like ‘Let’s go get a cat,’ and then it got out of hand,” Garrett-Arndt said. “She has three million followers, but we have to stand our ground. The truth will come out.”

In the meantime, Mitchell — perhaps with an eye toward creating more viral content — says she’s getting a DNA test for Heart and has threatened to contact the other adopters who took home cats from the same two litters.

“Five other people paid the $900 adoption fee and not one of those people had an issue with it,” Garrett-Arndt said of adopters who took home the other kittens from the sickly litters.

The offer of a refund still stands, and staff at the Noah Project hope there’s an end to the madness.

“Why wouldn’t she come back to us? We’ll refund her,” Garrett-Arndt told PITB. “If you’re that unhappy about the $900, bring the cat back. Adopt another cat so we don’t have to [deal with] this and we don’t get dragged through the mud.”

So Many People Are Abandoning Cats Due To Inflation, Shelters Have Surrender Waiting Lists

More people are abandoning their pets, saying they can no longer afford to care for and feed them amid historic inflation.

Unless you’ve been living under a rock you’ve experienced sticker shock in the last six or seven months, especially in grocery stores.

Staples like milk and bread cost two or three times what they did pre-inflation, some retailers are taking the opportunity to arbitrarily hike prices even higher, and a perfect storm of economic uncertainty and a rampaging bird flu caused the price of eggs and poultry to skyrocket.

By late 2022, almost 50 million chickens and turkeys had been killed by avian flu or culled because of it, and almost 10 million more were lost to the virus in the first 12 weeks of 2023, according to the CDC. That breaks the record for most birds lost to avian flu, which was set in 2015 when 51 million died or were culled.

Pet food prices are up too, mirroring grocery inflation, as are veterinary costs and medicine for cats and dogs.

Inflation has squeezed so many people that shelters in the US and UK are reporting unprecedented surrenders from people who believe they can’t afford their pets anymore. In some areas it’s so bad that local shelters have waiting lists — or surrender queues, as they’re called in the UK — for people parting with their pets.

“We get between 10 and 12 surrenders per week, so we’re looking at anywhere between 30 and 50 a month,” Ashley Burling of Montana-based Help For Homeless Pets said. “When you’re talking about inflation, you’re talking about vet bills, pet food, pet supplies and pet rent. I think inflation, I think people going back to work after the pandemic, there’s other reasons that they’re surrendered.”

More than 70 percent of adoptable pets at the Nevada SPCA previous had homes, executive director Lori Heeren told the local NBC affiliate. Her organization is on pace for 2,500 surrenders in 2023.

Free cute european shorthair cat

News outlets tell the same story in local markets across the country, and the Humane Society is seeing the same trend nationally, CEO Kitty Block told CNN. While pet-related costs increased sharply in 2022 — with food and supplies increasing by as much as 30 percent, according to NielsenIQ — statistics show they haven’t relented yet this year. In fact, prices are still edging up, albeit at a slower rate than the previous year.

To cope, more people are leaning on pet food pantries. In Iowa, for example, the Animal Rescue League gave away more than 40,000 pounds of pet food in 2020 and 2021, and a whopping 146,000 pounds in 2022.

Shelter operators say they want people to know there are options so they don’t feel they have to part with cats and dogs who have become family.

“This is bigger than dogs or cats in shelters,” Block said. “It’s about the people who love them.”

PITB readers are the kind of people who dote on their cats and most of us couldn’t imagine abandoning them even in hard times, but chances are we all know someone who’s thought about parting with their fluffy overlords.

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Credit: Angelina Zhang on Pexels.com

They don’t have to give their beloved cats and dogs up. There are resources to help them meet their animal’s needs to prevent them from surrendering:

– Many local chapters of the Humane Society and SPCA, as well as private shelters, offer free spay/neuter clinics and free or low-cost veterinary exams. A guide from the Humane Society notes PetFinder allows users to search for pet-specific food pantries and low cost veterinary services

– There are programs that provide pet food to people who can no longer afford it

– Some shelters will place pets in temporary foster homes to help relieve the burden until their owners can take them back

– Buying food and medicine online is significantly cheaper than in grocery stores. Some offer deep discounts on meds to existing customers and prices from online retailers have remained relatively stable, especially when buying in quantity

– Social services programs may include provisions for pets

It’s in the best interests of shelters and animal welfare programs for cats and dogs to stay with their people, and not only because they don’t have the resources to house hundreds of abandoned pets on top of their usual intake.

Keeping people and pets together benefits both. Cats and dogs obviously don’t understand that their people are tearfully, reluctantly giving them up. All they know is they’ve been abandoned by the people who made them feel safe and loved. For the mental health and overall well-being of humans and their furry companions, they should stay together.

For some people, like Patricia Kelvin of Poland, Ohio, that means scrounging up whatever she can and cutting back on her own expenses before she will allow her cat to go without.

“There’s just no question in my mind. If my diet was going to be more beans than something else, I wouldn’t hesitate,” Kelvin told CNN. “If I had to sell my sterling silver, which I’ve had for 60 years, that would go before my little ‘Whiskers’ would be deprived.”

Sunday Cats: Eurasian Lynx Captured On Long Island, ‘Loneliest Cat’ Has Been Returned To Shelter Twice

SPCA staff and veterinarians believe the well-socialized wildcat was the illegal pet of someone living in or near Central Islip.

The saga of a “big cat” spotted on Long Island this week has come to an end with the animal’s capture.

Authorities believe the cat is a Eurasian Lynx and was a pet who escaped or was abandoned by his owner. The frightened feline was first spotted on Wednesday in Central Islip, Long Island, a suburb that stretches for 118 miles just south of New York City.

“Scared the daylights out of me,” Diane Huwer, a self-proclaimed cat lover who was the first to encounter the lynx, told the local ABC affiliate.

The area encompasses two counties and is one of the most densely populated places in the U.S. with more than 7.6 million people. It’s one of the worst places in the world for a wild cat to be abandoned, with heavy traffic, ubiquitous environmental noise and endless shopping plazas surrounded by labyrinthine residential neighborhoods.

It’s illegal to own wild animals in New York, and the cat’s “owner” likely would have kept it without a proper enclosure to avoid attention from authorities.

The lynx’s sightings made the headlines in the New York papers, as well as coverage by local TV news and online publications. It went viral on social media, with users trying to determine what kind of cat it was from the handful of blurry photos witnesses were able to snap. Some media coverage suggested it was a true big cat. (Here at PITB, we thought it was possibly a Savannah cat or an American lynx.)

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Authorities said the Eurasian Lynx was clearly socialized and wasn’t aggressive when they finally caught him. Credit: SPCA

Local authorities searched fruitlessly for three days and were about to give up early Saturday morning when someone spotted the wild cat in a residential neighborhood and called police.

The hungry feline was pawing through garbage cans next to a house in Central Islip. Authorities said the young lynx was friendly and socialized to humans.

“He was rubbing his face on the cage, looked like he was a friendly cat and from the tips we’ve gotten,” Frankie Floridia of Strong Island Animal Rescue said. “It seems these people have had him since he was a baby.”

Veterinarians have named the lynx Leonardo de Catbrio and said he’s about a year old. Despite his ordeal, the 40-pound cat was not malnourished or dehydrated, and the vets who gave him a check-up said he’s in good health. They’re waiting on lab results to confirm his species.

“Someone obviously had it as a pet,” the SPCA’s Roy Gross told Newsday. “These are wild animals, not the type of animals anyone should have. … They don’t belong in captivity this way.”

In the meantime, police, the state Department of Environmental Conservation and the SPCA are looking for Leonardo’s “owner,” who faces misdemeanor charges and a fine of up to $1,000 if he or she is convicted. They’re sure to have questions about how the person acquired a wild cat, let alone a non-native species. It’s been illegal to “import” wild animals since the Wildlife Act of 1976, and the illegal wildlife market has been a scourge on law enforcement and conservationists alike.

“I know everybody wants something that’s exotic,” Gross said. “They want something cool. It’s not cool.”

Header image of Eurasian Lynx courtesy of Pexels

A lonely cat in the UK needs a forever home

Eleven is a silver tabby who’s been returned to the shelter twice by would-be adopters, and staff at the shelter are appealing to the public to find her a forever home with patient humans.

The four-year-old with bright green eyes has been with Battersea Cats and Dogs in south London since April. Her rescuers say she takes a while to adjust to new surroundings, and they believe that’s why Eleven was returned twice within days. If Eleven’s failed adopters had been more patient, shelter staff said, they would  have discovered she’s a loving lap cat once trust is established.

Eleven the Cat
Eleven the Cat takes a while to warm up to new people. Credit: Battersea Cats and Dogs

They hope to place her in an “understanding home” with people who “will give her the time and space to settle in, as she would be a wonderful addition to a home.”

“Eleven needs her own space when she’s settling in, so she can hiss and swipe if pushed into interactions that she is not ready for,” a shelter spokesman told the Mirror. “She expects respect, but once given she will reward you with plenty of love. She is a super clever cat, who enjoys learning and she will sit on command for a treat of course.”

Going To Asia? Leave Your Pets At Home, Plus: Aussie Former Soldier Pleads In Shelter Assault

Authorities in some countries are killing pets as a precaution against spreading COVID even though virologists say there’s no evidence humans can contract the virus from their pets.

The coronavirus pandemic hasn’t been kind to pets, but the virus itself has done little damage to animals compared to the actions of scared and misinformed people.

After finally admitting it had a human-to-human transmissible virus on its hands — months after it knew privately about the virus outbreak — the Chinese government waged a war on pets in the first few weeks of 2020 as the world watched in horror.

People abandoned pets en masse in empty homes and apartments, while government authorities shot dogs and cats on sight to prevent the spread of the virus even though there was no evidence they could be infected, much less pass the virus to people. As paranoia and misinformation spread, people even resorted to clubbing pets to death on the streets.

Now we know cats can get the virus, but there’s still no evidence they can transmit it to humans, which makes the practice of killing COVID-infected pets even more infuriating in addition to pointless.

The latest incident is from Vietnam, where authorities killed 15 dogs and a cat belonging to a local bricklayer who returned to his home province after work dried up. Authorities seized his pets and “destroyed them” last week in what a government official is now calling a mistake prompted by “COVID prevention pressure and local coercion.”

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Pham Minh Hung, 49, with his dogs as he returned home to Ca Mau, Vietnam. Credit: Pham Minh Hung

That story follows an incident in the Chinese city of Harbin, where three cats were euthanized in late September — over the owner’s objections — by authorities who said they were worried the pets would “re-infect” their owners.

Pet ownership and respect for animals among the public has increased in countries like China and Vietnam in recent years, prompted by an increase in disposable income and the influence of the internet. Both cases caused widespread backlash in their respective countries, with users defying laws prohibiting criticism of government to complain about the pet killings.

“It doesn’t seem very realistic that the cats would contaminate the environment so badly that they would be a risk for their owner to re-contract COVID,” Rachael Tarlinton, a virology professor at the UK’s University of Nottingham, told Reuters.

He REALLY Wanted His Cat Back

Meanwhile in Australia, a former soldier has pleaded guilty to reduced charges after he “stormed” a pet shelter in Melbourne’s suburbs to recover his cat in January.

Prosecutors say 45-year-old Tony Wittman was outfitted with a fake but real-looking rifle and full military gear when he went to the Lost Dog’s Home in Cranbourne West late on a January night, holding a female employee at gunpoint while demanding to know where the cats were kept.

Wittman had called the shelter 10 minutes before it closed earlier that night, Australian media reported at the time, and was told the shelter had recovered his cat, but that he’d have to wait until morning to claim her.

Wittman, who threatened to shoot the employee if she didn’t comply with his demands, told the court he suffers from PTSD and felt he needed to retrieve the lost feline immediately because he “loves his cat and relies on his cat for support.”

Wittman got spooked and left the shelter before taking his cat. He dumped his tactical vest and other gear in bushes not far from the shelter.

The incident was captured on the shelter’s security cameras, and Wittman was caught when he dropped by the following morning to pick up his cat as if nothing had happened.

“The victim and her work colleagues are absolutely traumatised by what’s happened,” a detective told the court in an earlier hearing. “He’s aware of their workplace. He lives close by. He has shown a complete disregard for the safety and wellbeing of the general public.”

Wittman’s lawyers were able to negotiate a deal with prosecutors in exchange for a guilty plea to lesser charges

Free Clinic Honors Veterinary Nurse Who Died Trying To Help A Cat

Kaitlyn O’Hara dedicated her life to helping cats. That’s how her family and friends want her to be remembered.

Kaitlyn O’Hara was just doing what she always did on the night of Feb. 3, trying to help a cat who was injured and all alone after a snowstorm had pummeled the northeast with heavy snows.

O’Hara had stopped her car on the shoulder of a state route in Cherry Hill, NJ, and was trying to coax the cat to come out of hiding when she was hit by another car and killed. The driver, a 24-year-old man, hasn’t been charged in the collision and there’s no indication he was impaired.

O’Hara, who was known as a “cat whisperer” for her calming influence on cats — as well as her years of work fostering shelter cats and raising orphaned bottle babies — was just 27 years old. Her family and friends, who describe her as a woman with a bubbly, outgoing personality and a relentless dedication to animals, spent her life helping cats — and that’s how they want her to be remembered.

“She took on so many animals over the years that no one else would — bottle babies, old grumpy kitties like Eloise whom she adored (and the feeling was mutual), kittens with broken legs, the defeated and sickly — but her favorite and possibly best work was with the shy, timid and feral,” a staffer with New Jersey’s Randall’s Rescue wrote. “She adored the feral babies from our orchard project and was truly our kitty whisperer.”

Randall's Rescue: Kaitlyn O'Hara
O’Hara with one of the many cats she’s helped over the years.

Now two local animal welfare organizations want to honor her memory:

On May 23, Randall’s Rescue of Mount Laurel, an animal rescue organization where O’Hara was a longtime volunteer, and HousePaws, a veterinary service in New Jersey and Bucks County where O’Hara had worked, are cohosting a free clinic for area rescues to bring in feral felines for spay/neuter services. They’ll also be administering feline AIDS and leukemia tests and looking for foster homes where some animals can be socialized for adoption. The organizers would like the event — which they have christened Kaitlyn’s Mitten Mission, a play on O’Hara’s nickname for cats and kittens — to become an annual occurrence.

If you want to know more or donate to the cause, visit Randall’s Rescue on Facebook or make a donation directly to the rescue here.