To our British readers,

Employees at a South London shelter threw a birthday party for a two-year-old cat who’s been in the shelter for 115 days, and not one of you jerks showed up.

Look at her. Just look at this beautiful tabby girl, hopeless and dejected because none of you soulless people could find it in your heart to drop by for a cuppa and kibble. Notice the sad little eyes, their accusatory glance seeming to say: “You’ve failed me, British people! I just wanted a forever home!”

I mean, we all know you guys can be cold, but who thought you’d be this heartless and cruel?

Has our guilt trip made you feel bad yet? 🙂

On a more serious note, this was actually a clever move by the shelter, Battersea Dogs and Cats. With tens of thousands of adoptable animals on sites like Petfinder and Craigslist, and every rescue contending for attention, shelter staff have to think creatively to break through the noise and help get their strays and abandoned pets into real homes.

In 2020, the cat who becomes a meme is rewarded with a home of her own, and the shelter also benefits with a bump in exposure and potential new donors.

In that sense, the birthday party didn’t fail at all: Monqiue the tabby will almost certainly find a real home soon thanks to follow-up articles and the attention they’ve brought to her story.

CATS GOING VIRAL

We’ve seen plenty of shelter stories go viral over the past year: There was Nevada, the sweet abandoned tabby who just wanted a hug, a surrender named Barsik who was dubbed “New York’s fattest cat” at a whopping 41 pounds, a fellow Chonkster named Bazooka whose dementia-inflicted former human fed him constantly, and Plankton, who proved good things come to those who wait when he finally found a home after 2,432 days at a New York shelter.

Perhaps the best example of clever cat marketing was a North Carolina rescue’s adoption ad for the “world’s worst cat.” The scowling black-and-white Perdita was a “jerk,” according to Mitchell County Animal Shelter’s sarcastic and highly amusing ad.

The listing worked, quickly going viral on Facebook and prompting more than 50 local applications within 24 hours.

Monique has tested positive for Feline Immunodeficiency Virus, according to the shelter, and undoubtedly her bad luck can be chalked up to fewer adopters willing to take a cat with FIV. Despite that, Monique is expected to live a long and full life.

Here’s to hoping she finds her very own humans soon.

All photos courtesy of Battersea Dog and Cats. Click the thumbnails for larger versions: