pet food industry – Pain In The Bud

Cats have taken over the internet, claim a mighty share of the $64 billion Americans spent on pet food in 2023, and have essentially installed themselves as the leisurely masters of 28 percent of American homes.

But it wasn’t always that way, and a look at the first-ever edition of Webster’s Dictionary reveals a very different attitude toward our furry overlords:

“The domestic cat needs no description. It is a deceitful animal, and when enraged, extremely spiteful. It is kept in houses, chiefly for the purpose of catching rats and mice.”

Wow. Whoever does feline PR should get a raise, because we’ve gone from “We tolerate the imperious little bastards because they’re good at killing rodents” to “Does my little angel want a snack? How about some ‘nip then? Anything for my bestest little pal!” in the span of two centuries.

Buddy to Noah Webster: Bow! — Buddy 1, Noah Webster 0. Naturally.

Noah Webster, whose name is now synonymous with dictionaries, saw the effort to standardize spelling and pronunciation as central to formalizing an American linguistic identity distinct from our mother country. Or, as he put it, “[t]o diffuse an uniformity and purity of language in America” that would not only differentiate our English from England’s, but also unify the states at a time when many people still viewed the idea of a united states with skepticism.

By doing so, he hoped America would avoid the pitfall of dividing itself into regions of nearly mutually unintelligible dialects, a problem that plagues other countries. Consider the fact that India has almost 800 distinct languages and dialects, down from a staggering 1,652 in 1961 as hundreds of local languages died with the last generations of their speakers. Hindu, the country’s most popular language, is spoken only by about 43 percent of the population.

The goal, Webster wrote when he published his dictionary’s first edition, was “to furnish a standard of our vernacular tongue, which we shall not be ashamed to bequeath to three hundred millions of people, who are destined to occupy, and I hope, to adorn the vast territory within our jurisdiction.”

As dictionary.com notes, Webster wrote that passage in 1828 when the US population was just 13 million and vast swaths of what we now consider familiar territory was at the time largely unexplored wilderness.

His prediction of an America of 300 million people came true in 2006. Today there are approximately 335 million of us.

In other words, a hell of a lot has changed since the Connecticut born-and-raised Webster cobbled together a uniquely American system of spelling and pronunciation, so maybe it shouldn’t be a surprise that attitudes toward cats have shifted so dramatically.

Still, we’d love to see the look on Webster’s face if we could bring him forward in time and show him how the “deceitful” and “extremely spiteful” little furballs have come to such prominence in American culture. What would Webster make of the spoiled modern house cat, with her condos, tunnels, toys, harnesses, bowls filled with salmon and duck, and even psychoactive recreational drugs for their enjoyment?

Bow before your feline overlords, Webster!

Editor Cat Says — “We have made some edits, humans. See to it that the next edition includes this new and improved definition, or we shall withhold snuggles.”

I’ve never been more grateful that I’ve weaned Buddy off of Temptations.

The treats, which are famously irresistible to cats thanks to some strange alchemy that definitely isn’t healthy for them, now come in Tasty Human flavor in a new promotion for Halloween. (They’re heavy on corn and other fillers, as usual, but the meat ingredients in Tasty Human flavor come from chicken, liver and beef. Apparently we taste like KFC and burgers.)

The commercial spots are clever and humorous.

“I read that if our cats were bigger, they’d try to eat us!” a man whispers as ominous music plays and his cute cat grooms himself in the background. “So this Halloween, I’m gonna keep him satisfied with these.”

The man tosses a nervous look over his shoulder at his cat as the music swells with a horror movie-style orchestral stab, then he shakes the bag.

I won’t be buying any.

The popular cat treats are made by Mars, the almost $40 billion pet food and candy multinational that has had its own significant controversies, particularly with the use of slave labor in sourcing particular ingredients. Many of its pet food brands, such as Whiskas, are loaded with cheap carbohydrates and use by-product meal as their primary protein sources.

But I stopped feeding the Budster Temptations before I knew any of that, and for an entirely different reason: The little guy turned into a full-fledged kitty crack addict when he ate them.

Like any cat, Bud loves his treats, but when I fed him Temptations he had a one-track mind: The first thing he’d do in the morning was follow me to the kitchen, sit in front of the treat cabinet and meow incessantly for his precious Temps. It got to the point where he was turning his nose up at wet food he’d always liked and pestering me for Temptations instead. He was going full-on Gollum from Lord of the Rings.

I weaned him off once, stupidly folded less than a year later when I bought a bag for him on impulse (we were out of treats and the grocery store did not have any other kind), and had to wean him off the kitty crack a second time when he returned to his cracktastic ways.

Nowadays the little dude gets natural treats with non by-product meat as the main ingredients, and he behaves like a normal cat: He still loves his snacks, but he doesn’t ignore his wet food and howl at me for kitty crack.

tl;dr: Serve the Temps at your own risk. 🙂