Facebook Is Flooded With Hoax Posts About A Supposed Black Mountain Lion

The purveyors of the deceptive posts want you to click, share and argue with other users about the veracity of the photos.

Not only is he the rarest puma in existence, he’s more well-traveled than most humans.

The mountain lion in question has a black coat, unprecedented for his species, and has been popping up all over Facebook. He’s photographed from the passenger seat of a truck cab, his tail in an unbothered curl, crouched amid the brush near a rural road.

Some posters claim they spotted the formidable feline in Mississippi. Others attribute the image to a sister-in-law who lives near Houston or a daughter in Charleston. A user in Louisiana claimed they took the photograph near the bayou, while another places the cat in Wyoming and claims he’s the first-ever documented “shadow cougar.” (Our friend Leah of Catwoods drew our attention to the images last week after seeing posts placing the cat in the south.)

In case it isn’t obvious, all the claims are full of it.

There is no such thing as a melanistic (black) mountain lion, and the big cat in the photo has the physical characteristics of a leopard, an animal that is not native to this hemisphere, let alone this continent.

The real story here is that Facebook remains a fountain of misinformation and Meta (its parent company) doesn’t care. Unscrupulous users will do anything to get attention and the clicks that come with it, and the average Facebook user is happy to indulge them, driving clicks by resharing the hoax content and juicing its algorithmic value by engaging in endless arguments with fellow users about the veracity and provenance of the photos.

Alleged big cat sightings are perfect for this sort of thing because they pique people’s natural curiosity, there’s a whiff of danger — especially when the poster claims the animal was spotted locally — and most people aren’t aware of telltale differences between cat species.

In many ways, the blurrier and more indeterminate the photo, the better: like Bigfoot and the Loch Ness monster, the idea of phantom cats is most fertile in the imagination.

These days you don’t even need a photo to get in on the click-baiting action. I asked Gemini to create an image of a jaguar-like big cat walking along a rural road at night, and this is what the LLM gave me:

In the image prompt, I asked it to make it look like an amateur photo taken with a midrange smartphone camera, but if we really wanted to get artistic, it’s simple enough to add noise, maybe some motion blur and digital artefacts to the image to make it look more like an authentically crappy, rushed shot of an unexpected animal.

Here’s the result of some simple efforts to en-crapify the “photo” further:

To give the image urgency and encourage people to engage with it, I can make it local and claim it was recent. Errors of grammar, spelling and punctuation add a nice seasoning of authenticity, along for feigned concern for others as the reason for sharing:

“Folks – just wanted to tell ya’ll to mind your pets an make sure of you’re surroundings bc theres a big cat on the lose!! my cousins GF took thus friday nite on Route 9 a few mile’s south of Dennies. a real honest to goodness black panther! BE SAFE!!!”

There’s a dangerous animal on the loose in your area! You know what you have to do: share it so others can bring their pets safely inside and stop their kids from playing outdoors, at least until it looks like the predator has moved on.

It’s your duty as a good American!

Since it doesn’t seem to matter if a quick reverse image search can settle the question of where an image came from, it’ll be interesting to see if anyone lifts the above image and text.

At the very least, maybe a few people who do think to run a search will find their way here, read about the hoax, and save themselves from getting drawn into online debates about the existence of cryptid cats.

Recent News Stories Claim People Have Spotted A Type Of Cat That Doesn’t Exist

It’s easy to mistake house cats for larger wildcats when photos and videos are blurry and lack familiar items to establish a sense of scale. The same phenomenon is responsible for UFO sightings and cryptid creatures like the Loch Ness Monster.

Recently several reports have been making a big deal about blurry videos of black cats, claiming they’re “black mountain lions” or “black panthers” roaming in places like Missouri and Louisiana.

The footage of the first video was shot in Missouri, where pumas once ranged, were extirpated in the 20th century, and have returned in small numbers in recent decades. Like most photos and videos of cryptid or unidentified animals, this one is blurry, taken from a distance, and lacks any object near the animal to provide a sense of scale. The second video is simply a black house cat with her kitten in rural Louisiana.

Our brains are pattern recognition machines and when the information we’re looking for — be it spatial, detail or contextual data — isn’t present, our minds tend to fill in the gaps. That’s the reason why we see faces in clouds, creatures in shadows, men on the moon and the Virgin Mary on grilled cheese sandwiches. (The technical term for “perception imposing meaningful interpretation on a nebulous stimulus” is “pareidolia,” from the Greek for “instead of” and “image.”)

Compounding the problem is the fact that the word “panther” is one of the most confusing of felid descriptors, a word that vaguely refers to physically large cats but doesn’t refer to any particular species, coat pattern or color.

Above: A jaguar, a leopard, a puma (mountain lion) and a melanistic jaguar. Although jaguars and leopards look nearly identical, jaguars are stocker with thicker limbs and have blotches inside their rosettes, while leopards do not.

The word panther can refer to a puma, a jaguar or a leopard, but only the latter two species can have melanistic (black) coats.

Contrary to popular belief, even a black cat’s fur is not entirely black — you can still see the rosettes and spots of their coat patterns up close and in certain light conditions.

blackjaguar
This jaguar’s rosettes and spots are visible in direct light. Jaguars in the wild are rarely seen so close or in “perfect” conditions, making it difficult to see coat markings of melanistic members of the species. Credit: Wikimedia Commons

However, jaguars don’t range in Missouri, leopards are not native to the Americas, and if someone indeed spotted one of the very rare pumas in Missouri, it could not be black because melanistic pumas do not exist.

Mountain lions (Puma concolor in taxonomic nomenclature) are physically large and are the second-biggest cats by size and weight in the western hemisphere after jaguars, but they are not technically “big cats” because they are not part of the pantherinae subfamily. Pumas cannot roar like big cats, but they’re capable of the classic wildcat “scream,” and they can even meow like small cats.

By process of elimination — and the cat’s physical shape — we can conclude the Missouri video shows a house cat that looks larger because there’s nothing nearby to give us a sense of scale.

Grilled cheese Virgin Mary
This piece of a grilled cheese sandwich sold for $28,000 on eBay in 2004 because bidders believed the Virgin Mary’s face miraculously appeared on it. Credit: eBay

It may seem unlikely that someone confuses a house cat, which weighs an average of 10 pounds, with a puma, which weighs on average more than 100 pounds, with the largest males pushing 220 pounds.

But it happens all the time even in close encounters, like the incident this summer in which a man riding a dirt bike swore he was ambushed by a puma only for DNA to establish beyond doubt that his attacker was a domestic kitty. For what it’s worth, he still swears it was a mountain lion.

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UK Couple Narrowly Avoid Striking ‘Big Cat’ In Road, Cali Cat Cafe Holds Festivus Fundraiser

For decades witnesses have claimed they’ve seen big cats prowling the English countryside.

A UK couple say they narrowly avoided hitting a big cat that bolted in front of their car Wednesday morning.

Chris and Marion said they were driving on the A303 in Hampshire, a rural road in southern England surrounded by farmland, fields and wooded stretches, at 7 a.m. when the felid leapt across the road and ran into a nearby field, possibly giving chase to prey. While others suggested it could have been a lynx — which went extinct in the UK more than 1,000 years ago — the witnesses ruled out the possibility, saying the cat was “twice the size of a fox” with a tail that was “thick and solid.”

When they made a Facebook post about the encounter, several others claimed they’ve seen a similar-looking “big cat” moving through Hampshire’s fields. There are several groups dedicated to alleged big cat sightings in the UK on Facebook.

It’s the latest in a surprisingly persistent legend of phantom big cats prowling the British countryside. There are no extant big cats in the UK or in Europe. They exist only on other continents: Lions and leopards in Africa, tigers and leopards in Asia, and jaguars in South America. Among felids that are not true big cats but are often grouped with them, pumas exist only in the Americas and cheetahs are exclusively found in Africa.

Despite that, hundreds of witnesses report seeing feliform animals much larger than well-fed ferals or small wildcats. A similar phenomenon exists in Australia, where for years people have insisted they’ve seen big cats slinking through the bush.

Ghost Cat
“Ghost Cat” illustration by Ken Jovi Credit: Ken Jovi/Artstation

While it’s possible that people in the British countryside or Australian bush are illegally keeping large felids, and it’s possible that a handful could have escaped over the decades, that’s an unlikely explanation for the sightings for several reasons. While big cats are apex predators, animals who have lived in captivity all their lives and have been given food will not know where to go or how to hunt. In places like Texas, where as many as 5,000 tigers live in backyard enclosures, escaped cats are quickly spotted wandering human neighborhoods, confused and looking for food.

If an escaped tiger or leopard was somehow able to rapidly adjust to the English countryside and fend for itself without being spotted, there would be evidence — pug marks, droppings, claw marks denoting territorial boundaries on trees, the carcasses of prey animals, burglarized pens, farm animals missing and terrorized.

That goes double if, as some suggest, there is a breeding population of panthera genus cats. Even a handful of such animals would consume thousands of pounds of meat each week.

Still, as Wednesday’s alleged sighting proves, rumors of large cats stalking the mists of the English countryside are unlikely to die out any time soon.

A Festivus for the Rest of Us…And Our Cats

Festivus is the celebration that keeps on giving.

The operators of Tail Town Cats, a cat cafe in Pasadena, California, are hosting a Festivus get-together that will double as a showcase for adoptable kitties and a way to help support adoption efforts.

Hosted by a cat named Art Vandelay — who found his forever home through the cafe — the celebration will include a traditional Festivus pole, the Airing of Grievances and Feats of Strength. (Among the grievances listed in advance are general disappointment with the frequency of treats, displeasure at sharing litter boxes, and humans who recycle cardboard boxes instead of giving them to the felines.)

People in the Los Angeles area can attend in person, while others can watch online.

Art Vandelay
Art Vandelay found his forever home through the cat cafe and will return to host its first-ever Festivus celebration.

Seinfeld fans will recognize Art Vandelay as George Costanza’s most frequently-used alias. Vandelay is alternately described as an importer-exporter or as an architect. As George famously said: “I’ve always wanted to pretend to be an architect.”

As for Festivus, it’s taken on a life of its own 25 years after it was popularized on Seinfeld.

The made-up holiday had its humble origins in the home of writer Daniel O’Keefe, who introduced it to the nation — and immortalized it in the process — by writing it into “The Strike,” a 1997 episode of the sitcom. At the time, Seinfeld was a ratings juggernaut, averaging more than 30 million viewers an episode. Festivus is celebrated annually on Dec. 23.