It’s Official: Cats Love Youtube

Cats are an “emerging audience,” Youtube says as feline-centric videos rack up millions of views.

At first, Buddy wouldn’t look at the TV.

I’d pulled up a live feed of a nature cam on Youtube, hoping my cat would be drawn to it by the sounds of bird calls and the sight of vividly-plumed orioles and robins alighting on a feeder, but he just didn’t seem interested.

Leaving the stream on just in case, I went back to my writing, then checked on the little guy again 20 minutes later to find him glued to the TV, sitting close and staring up like a small child watching Saturday morning cartoons.

Buddy was watching a quintet of Bluejays pick seeds from a tray feeder in Ohio, his eyes following the quick movements of the birds while he chirped in excitement.

The channel, Bird Watching HQ, is one of dozens catering to a rapidly-growing segment of YouTube’s viewership: cats.

Kitty wants the remote

In retrospect it seems like it was inevitable that cats — the stars of innumerable YouTube videos viewed billions of times on the platform — would become viewers too.

Indoor cats get a visceral thrill from watching birds and small mammals the same way people do while watching thrillers, horror flicks or adventures: It’s a way to get adrenaline flowing in a safe environment.

For Scott Keller, the proprietor of Bird Watching HQ, cats weren’t his intended audience, and the fact that felines love his channel is a happy coincidence. It started as a blog “about how to attract wildlife to your backyard,” he said, prompted by how much he enjoyed taking his kids and his dog for walks near his home in Ohio.

“The live cameras were added in September 2018 to show the specific feeders and food that I was currently using,” Keller said. “I was certainly not thinking about entertaining videos for cats.”

Keller now has four live streams for viewers — human and feline alike — to get their nature fix: Two are set up in his backyard in Ohio, one in California is run by a partner whose feeders are frequented by hummingbirds, and the last is in an animal sanctuary in the Czech Republic. The operator of the California cam goes through between 50 and 100 pounds of sugar a week to keep her feathered guests happy,  Keller said, and the European bird cam often captures unexpected visitors.

“It has actually been a great way for me to learn the birds of Europe,” Keller told us. “We have even seen owls catching mice at night here.”

giphycat
“MUST…KILL…LARGE BIRD!” A cat is determined to break the magic glass and reach the bird inside.

Cats as couch potatoes

If you’re wondering whether it’s a good thing to introduce your cat to TV and Youtube streams, veterinarians say there’s little downside.

“It won’t hurt your kitty’s eyes, so you don’t have to tell Fluffy not to sit too close to the TV,” veterinarian Jillian Orlando told VetStreet.

The only real danger, Orlando said, is your cat getting a little too stimulated and potentially charging at the TV to go after the on-screen birds or rodents. Most cats won’t, but if yours is the type to charge head-first into a window screen after spotting a bird outside, then you might want to keep an eye on kitty as she gets her fix.

catattacktv
“Not so fast, big guy!” An overexcited kitty attacks a bear on the National Geographic channel. Credit: Mandadadada/imgur

The topic’s been the subject of academic research as well, with a 2007 study concluding TV was effective in relieving the boredom of shelter cats who didn’t have windows to gaze out of. While cats don’t see colors as well as we do, videos featuring prey animals hold “enrichment potential” for indoor cats, the authors concluded.

Cat-centric TV is official

As for the phenomenon of bird-watching videos and channels created specifically for cats, Youtube is well aware of it. Content tagged “videos for cats” was viewed more than 55 million times on Youtube in 2019, Youtube trends and insights lead Earnest Pettie told Wired.

That actual number of feline viewers could be much higher, since it doesn’t count content like Keller’s, which isn’t created for cats but has nonetheless reached them as an audience.

“We now have this world where cats are an emerging audience,” Pettie said, “and movies for cats are an emerging trend.”

As for Keller, he believes indoor cats and humans enjoy the videos and cameras on his channel for many of the same reasons.

“I have also heard from a lot of people that can’t go outside anymore, such as in a retirement home, with disabilities, or special needs children that are using the cameras to get a glimpse of wildlife each day,” Keller said. “There are also many people that are sitting at their cubicles at work during the week that just need some natural sounds.

 

Cat Destroys 2,400-Piece Model, Uses Power of Cuteness To Evade Consequences

The feline wrecking ball destroyed a model his human had spent a week building.

Toys are big business in the world of online auctions, and a guy in Thailand builds complex toy models as his side hustle, selling the completed items to collectors who don’t have the time to construct the models themselves.

It took Phumai Phornthong a week to assemble the 2,432-piece model of Doraemon, a robotic, time-traveling cat popularized by a Japanese manga series. He had a buyer all lined up and was ready to ship the cartoon kitty model when his own cat intervened.

Phornthong’s orange tabby did what cats do best and barreled into the completed model like a wrecking ball, shattering it into hundreds of pieces.

Here’s the model before kitty destroyed it:

cutecatdestroyer4
The completed Doraemon model, before it was destroyed in a whirlwind of feline energy. Credit: Phornthong/Facebook

And here’s the aftermath:

cutecatdestroyer2
No guilt, no remorse. He’s a killing machine! Credit: Phornthong/Facebook

Just look at that adorable cat: There’s not even the slightest trace of guilt on his little face.

“Damn cat!” Phornthong wrote. “I spent a week making this. The customer wants it before the new year.”

Then he added an ominous threat: “I will kill you!”

Thankfully, no actual felines were hurt during this incident. The unnamed tabby used his Powers of Cuteness to diffuse his human’s anger, and all was right with the world. Except, of course, the broken model. We imagine kitty will be quarantined from the build area in the future.

We here at Pain In The Bud sympathize with Mr. Phornthong. It was just two Christmases ago when I opened by bedroom door to find my beautiful, beloved Les Paul on the floor in two pieces, with the neck snapped at the halfway point. Buddy’s own considerable powers of cuteness saved him from certain death, or at least a punishment of no Temptations for a year.

King Buddy the Cat
“Yes, I did destroy it, but look at how cute I am!”

 

 

Somewhere in the world, an excited buyer is going to be disappointed to learn his or her Doraemon model will be at least a week late.

cutecatdestroyer3

 

 

 

Have You Decoded Your Cat’s Meows?

Each of us has a private “language” we share with our cat(s).

We’ve learned a lot about how cats see the world in the past two or three years thanks to some breakthrough research.

We know the meow originates as a way kittens communicate with their mothers, and adults generally don’t meow to each other. In fact, the iconic vocalization — which is the cat’s actual name in some languages — is a feline’s attempt to communicate with us, their human caretakers.

Give the little stinkers the credit they deserve: They know we don’t read tail, whisker, ear or even feline facial expressions very well, and they know we communicate verbally, so they meow to us.

We also know house cats develop exclusive “languages” with their favorite humans, forming personal and proprietary ways of exchanging information.

They’re even capable of meowing at the same frequency as a human baby’s cries by embedding the infant-like call in their purrs: Because we humans are hard-wired by evolution to respond urgently to those frequencies, our feline friends quickly realize their “solicitation purrs” are the most effective way to get our attention.

Clearly they’re manipulating us, not the other way around.

Have you decoded your cat’s repertoire of meows and other vocalizations? In addition to the meow — which comes in several different types and forms — cats can chirp, trill, chatter, growl, chirrup and purr.

Buddy is a very vocal kitty, and he likes to use trills to communicate. Here are Buddy’s favorite “words” and sentiments:

Hrrrruuuhh – “Okay then”/”I have no idea what you’re talking about”/”Sorry, not interested”

Brrrrr! Brrrrt! – “I don’t like this!” or “I don’t know about this!” (Heavy trill sound.)

(The brrrrt sound goes all the way back to Bud’s babyhood, when he wasn’t litter box trained and got nervous every time he had to eliminate. To this day, he makes that sound when he’s nervous and unsure of what to do.)

Brrrrruuuup! – “I’m fast! Watch me run! I’m running!”

(A vocalization that serves as a prelude to an energy-expending burst of activity.)

Rrrrooow! – “No!”/An expression of annoyance. May also mean “Get away from me!” in certain contexts.

Ahhhhmmmm – “Interesting!” High-pitched.

Hurrrrr – Affirmation. “Bud, do you want turkey tonight?” “Hurrrrr!”

Mmmmohhh! – “Oh, but I want to!” (Reserved for when he’s told not to do something, like scratch the couch.)

Excited chatter – About to receive catnip or one of his favorite foods.

Mrrrump! – Straining or jumping down. Often heard as he hits the ground when jumping down from a couch or bed.

Nyeeea – Okay, I’m awake!

Mmmyeoowww! – I WANT FOOD!

Mrrrrrrrooww! – I WANT FOOD!

Mrrooww! Mrrooww! – FOOD NOW!

Bah! Bah! – You jerk!

Mnyakk ak ak! – A chattering sound. “I see birds! I see birds and I can’t attack them!”

Incessant crying – Open the door so I can come in, and after five minutes I’ll cry again until you let me out. Then I’ll do it again until you let me in…

You, dear reader, have your own private language with your cat(s) too, whether you’re consciously aware of it or not. If you haven’t given it much thought, pay close attention to the sounds your cat makes and the ways you respond…and don’t get too freaked out when you realize who really runs your home. 🙂

littlebabybuddy
“I’m an OG brrrruppp-er, dude.”

Dear Buddy: Why Are Humans So Ungrateful To Their Cats?

Buddy advises a fellow cat on how to deal with ungrateful humans.

Dear Buddy,

My humans are good people who serve me well despite their abysmal hunting skills. Every now and then I kill a juicy mouse or a lizard, you know, to show I can provide and pull my weight around here.

Sometimes I leave my gift on the kitchen counter, and sometimes I leave it on one of their pillows in their my bed. High visibility places, you know? Nothing says “You have been serving me adequately, have a delicious meal on me!” quite like leaving the gift where you know it’ll be stumbled upon.

Unfortunately they’re a bunch of ungrateful jerks! They start acting all dramatic, they put the fresh kill in a paper bag like it’s toxic waste and they throw it out. That’s just adding insult to injury.

Why can’t humans express gratitude?

– Maxwell in Maryland

tenor

Dear Maxwell,

I know exactly what you mean! I used to groom my Big Buddy, using my saliva to shampoo his hair, but he acted like I was the disgusting one.

Well, I solved the problem, yes I did! I wait and quietly groom my butt until my human falls asleep. Then I give my butt a few more thorough licks before climbing on top of my Big Buddy and grooming him, starting with his beard and working my way to his upper lip.

I find that grooming his beard immediately after grooming my butt is best because my poop gives the bristles on my tongue a more malleable quality, which is good for grooming human hair. Plus it leaves his beard smelling nice and familiar, like our home after I use the litterbox!

Humans are just ungrateful creatures, Maxwell, but night time affords many opportunities to help them when they don’t realize it. Why not drop a mouse into your human’s mouth while she’s asleep? Who knows? She might like it!

Your friend,
Buddy

 

 

Study: We’re All Terrible At Reading Our Cats’ Facial Expressions

It turns out cat owners are no better than random people when it comes to this task.

Most of us completely suck at deciphering our cats’ facial expressions, according to a new study.

That might come as a surprise to some because it’s often claimed cats don’t have facial expressions, or they can’t be read. They do, and they can.

The researchers from Ontario’s University of Guelph used a series of short clips selected from YouTube cat videos. They stripped all the context and blacked out everything but each cat’s face so participants wouldn’t be able to read body language or identify what the cats were doing.

The people who participated in the study — more than 6,000 in all — had only the faces to go on, and they were asked to assess whether each cat’s facial expression was positive or negative.

It turns out reading feline facial expressions is especially difficult: On average, participants got only 11.85 out of 20 questions right. That’s less than 60 percent.

Here’s the crazy part: Researchers found cat owners were no better at interpreting cat expressions than random people. Veterinarians scored the highest, a result that makes perfect sense.

surprised-cat-1
“No, I did NOT drink from the toilet! How dare you impugn my character with such vulgar accusations, good sir!”

Less than 15 percent of people are “cat whisperers,” study author Georgia Mason said, and can correctly interpret a cat’s mood based on the face alone.

“Anyone who writes cats off as sort of moody or distant is probably underestimating them,” Mason said. “The point is they are signaling, it’s just subtle and you need expertise and maybe intuition to see it.”

If you’re wondering what the test looks like, you can take an abbreviated version of it online. Here’s my score:

5FE0F41B-9178-4408-83F0-C9922A09A206

I’m a cat whisperer! Okay, not really. I scored a lousy four out of eight in the advanced version of the test.

I’m accustomed to reading feline body language — whiskers, ears, tails and fur provide a wealth of information about a cat’s mood — and absent most of that information, I found it difficult to gauge based on their faces alone.

On the positive side, scientists say the lessons from these studies can be applied to our companion cats eventually.

“We’re hoping [to conduct] more research to develop tools to help people read their cat better,” Mason said. “That would make living with a cat more rewarding.”

Top photo credit: BBC Science Focus

angrycat.jpg
Is this cat: A) very angry, B) extremely angry, or C) ready to kill her human?