It’ll Take More Than Sketchy Surveys To Prove Vegan Cat Food Is OK

“People aren’t ready for us to turn carnivore cats vegan but I’m going to do it,” the CEO of a vegan cat food brand has vowed.

In September of last year, a research paper about feline health was published to the open-access journal PLOS-One, going mostly unnoticed.

The paper’s authors claim their research proves cats fed a “nutritionally complete” vegan diet are not only just as healthy as their meat-eating counterparts, they’re actually less likely to need veterinary visits, less dependent on medication, and more likely to be given a clean bill of health by their veterinarians.

When a company called Wild Earth announced the launch of a new line of vegan cat food this month, the company pointed directly to that paper as proof that “cats fed nutritionally sound vegan diets are healthier overall than those fed meat-based diets,” as the paper’s lead author put it.

Wild Earth CEO Ryan Bethencourt, who does not have a professional background in veterinary medicine or feline nutrition, summed up his goal in a tweet: “People aren’t ready for us to turn carnivore cats vegan but I’m going to do it.”

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Bethencourt calls the effort to put pets on vegan diets “vegan biohacking.” Credit: Wild Earth

He painted the new offering as a bold counter to skeptics who say vegan cat food is unhealthy.

“We expect aggressive resistance from the meat industry on the launch of this industry-pioneering vegan cat food, but we know there are A LOT of cat parents looking for healthier plant-based and more sustainable options and we want to be the leader in providing them with that choice,” Bethencourt wrote in a statement.

What he didn’t mention was the fact that the loudest voices opposing “vegan cat food” are animal welfare organizations like the SPCA and Humane Society, as well as veterinarians and nutritionists, the same people who see the consequences of cats who are deprived of meat. Over the years they have reiterated that felines are obligate carnivores who have evolved to get their nutrients from meat, with digestive systems that cannot process most plants, meaning they can’t break them down and derive nutrients from them. That’s why we don’t see servals or leopards foraging for fruit in the wild.

In addition, the announcement did not mention that the 2023 research was funded by ProVeg International, a non-profit dedicated to reducing global meat consumption, weaning people and animals off of meat and onto plant-based food.

That didn’t stop other credulous reports, like one from GreenQueen claiming Wild Earth’s vegan cat food is “built on research proving that felines can be healthy on a vegan diet.”

And that’s exactly the point — the “study” was conceived and published so that advocates of vegan cat food can point to it and say “science says” cats can survive on plants.

Bad data makes for bad science

Extraordinary claims require extraordinary evidence, but the 2023 study did not examine veterinary records or log the results of vet visits over years. Instead, the data was self-reported by participants.

A total of 1,418 people responded to the survey, and only 127 of them said they feed their cats exclusively vegan diets. The claims that their cats get sick less often and do better in veterinary check-ups are based on their subjective assessments and recollections. The paper’s authors don’t know which vegan brands the 127 respondents were giving to their cats, nor do they have information on whether the food was wet or dry, how often the cats were fed, and how much they ate.

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A cat eating Wild Earth’s Unicorn Pate, which is made entirely from plant products. Credit: Wild Earth

One of the metrics cited by the authors is “guardian opinion of more severe illness,” which means arbitrary feedback from people who aren’t experts in veterinary medicine or nutrition.

If including respondent opinions as “data” doesn’t bother you, consider how many people buy products like Airborne, concluding that it works because they didn’t get sick once on a cross-country flight. Airborne, you may recall, was “invented” by a teacher who claimed she figured out how to cure the common cold, something no physician has done in centuries of trying.

Like vegan cat food proponents, Airborne had its own “study” that claimed its efficacy. The company eventually paid out more than $23 million in a class action settlement for its false claims. That’s not to say vegan cat food makers are precisely like Airborne, but pointing to poorly conducted research is a tactic that works because most people won’t go to the effort of finding the study and reading it.

Current global meat consumption is unsustainable, but…

I’m a vegetarian and I’ve seen enough evidence to convince me that the current rate of meat consumption, especially in the first world, is untenable as the global population rises toward its expected 11 billion-plus peak. Those forecasts and the horrors of factory farming are motivation enough to hope human civilization consumes less meat in the future.

But I’m also a guy who loves his cat, and I think if you’re going tell me that my little pal, designed by nature to be an obligate carnivore with a digestive system and body plan that hasn’t significantly changed for ages, can stop eating meat entirely with no deleterious effects — despite the experts saying otherwise — then you really need to show me something better than a self-reported survey paid for by a vegan advocacy group.

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This cat is not happy. Credit: r/cats(reddit)

Especially when veterinarians who have no financial interest in the pet food industry relate horror stories of their four-legged patients slowly going blind and cats with no other ailments suffering catastrophic consequences, with their organs shutting down because they’re not getting the vital nutrients and proteins they need to survive.

It’s a horrific way to die, and it happens because misguided people think human morals should apply to cats. Notice in the press releases and marketing materials from vegan cat food manufacturers, there’s no mention of what’s in the best interest of cats — it’s all about people making “bold” choices, “disrupting” industries and leading the Earth to a shiny future without meat or suffering.

The truth is, felines cannot synthesize the proteins that are absolutely necessary for their survival, and their digestive systems aren’t evolved for breaking down nutrients from plants. Those are well-established facts, and ignoring them will not change reality. So anyone who claims “vegan cat food” is healthy faces a much bigger task than asking people to take a self-reported survey. A survey paid for by a nonprofit that lobbies for veganism isn’t proof, it’s wishful thinking masquerading as science.

Even if the authors of the paper had the complete veterinary records of the same cats, it would only be one tentative first step toward challenging everything we know about cat nutrition. Questions aren’t settled after one study, especially with such a small data set. Studies must be repeatable, and the difference between correlation and causation isn’t settled with a single well-designed, unimpeachable study, much less a self-reported survey.

When the stakes are the lives, happiness and health of innocent animals, we should be absolutely sure we’re doing right by them.

Today We Celebrate The House Panthers And The Voids

A Virginia man created National Black Cat Appreciation Day, a celebration of melanistic house panthers, in honor of his late sister, who loved her 20-year-old black cat named Sinbad.

Happy National Black Cat Appreciation Day!

A few years after the death of his 33-year-old sister, June, Wayne Morris wanted to do something in her honor. June adored her black cat, Sinbad, who died at 20 years old, just two months after she passed.

So the Virginia man teamed up with Rikki’s Refuge, a sanctuary where he volunteered, and created National Black Cat Appreciation Day in 2011. Morris chose the day of June’s passing, August 17, in her memory, and that first year marked it by holding a fundraiser for Rikki’s Refuge.

Morris was delighted by black cats as well. He often posted about Norman and Batman, his own melanistic miniature panthers, advocated for the adoption of black felines, and painted whimsical scenes of cats, which were auctioned to raise money for Rikki’s.

(Above, clockwise from top left: Batman, Wayne Morris, Norman, Batman again, and one of Morris’s paintings.)

Wayne Morris died in 2022, but the day he founded has continued to grow in popularity. In the 14 years since its inaugural celebration, National Black Cat Appreciation Day has spread via fundraisers for shelters across the country, as well as sites within the online catosphere, like this one.

Morris was motivated beyond honoring his sister and raising money for his favorite rescue. Black cats — also affectionately known as voids — have suffered unfortunate reputational damage over the centuries.

Melanistic felines are actually considered good luck in Japan, China and most of Asia, where they can be found in temples and their likenesses are used as maneki neko, the ubiquitous “lucky cats” in homes and businesses. (Black maneki neko are said to ward off evil spirits, diseases and people with bad intentions, while the golden cat statues are associated with wealth and the white neko are thought to bring good health.)

But in much of the western world they’re associated with bad luck, “evil” forces in folklore, and they’ve been invoked in outbursts of moral panic over things like witchcraft.

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Big cats can be voids too, like this stunning black jaguar in Scotland’s Edinburgh Zoo. Credit: Wikimedia Commons

A black cat — or a statue of one — was said to be involved in Satanic rituals in Spain by Konrad van Marburg, an inquisitor known for his brutal zealotry. While the effect of that accusation has been exaggerated for years in internet discussions and posts (Pope Gregory IX’s papal bull dealt with a small area of Germany and did not declare that black cats were Satanic), it naturally comes up in superstitions about the animals.

A 2020 study of 8,000 adoptions found black cats were less likely to be adopted and more likely to be euthanized. That study and others found there was “scant evidence” for the dramatic margins suggested by anecdotal accounts circulating online and in some publications, but confirmed the problem is real. Research also suggests that negative perceptions of black cats isn’t correlated to religious preferences, but is tied to general belief in the supernatural.

Interestingly, additional research has hinted at a decidedly more modern and petty reason people may hesitate to adopt black cats: they think voids are more difficult to photograph, which is an issue for people who want to show their pets off online. (We’ve written about that particular hang-up before, and noted it’s possible to take beautiful photographs of voids by being mindful of factors like lighting and contrast between fur color and the background.)

Regardless, the combined effect of the superstitions and negative associations has harmed black-coated felines, and National Black Cat Appreciation Day is also an attempt to push back and show people that black cats are just, well, cats.

Readers Are Furious With Mag Over Severe Cat Neglect Story, PLUS: Buddy’s Le Handsome Club!

New York magazine’s article included difficult-to-read details about the severe neglect of a pet cat, and didn’t offer any reassurances that the forsaken feline was okay.

Happy Thursday! Before we get into today’s cat news, I’d like to share my current Google News search string, which has helped me keep my sanity over the last few weeks. It’s simple:

“cat -doja -vance -shot”

And voila, no more stories about Doja Cat, fewer blood pressure-raising articles about people who think shooting felines is a sport, and you’re mercifully saved from the 17,457th “think piece” about JD Vance and cat ladies.

The “relatable” column about severely neglecting a cat

New York magazine’s editors knew they were wading into a minefield with this week’s pet ethics issue, and the author of a story about neglecting her cat knew it too, which is why she took the preventative step of using a nom de plume.

In a column titled “Why Do I Hate My Pet After Having A Baby?” (later softened by the editors to “Why Did I Stop Loving My Cat When I Had A Baby?”), “Audrey” writes about severely neglecting her cat, Lucky, after having her first child.

She not only developed what she calls a “postpartum loathing” of Lucky, she admits to not feeding the poor feline for so long that Lucky ate plants out of desperation, then predictably threw up. The forsaken feline began eliminating on the floor because her litterbox was not being scooped. She lost “at least one tooth” and because even water was denied her, she had to drink out of the toilet. The life-threatening neglect and emotional abuse lasted months.

“If I treated a human the way I treated my cat, I would be in prison for years,” Audrey admits, describing Lucky’s own descent into depression as the cat became the scapegoat for all of Audrey’s negative feelings.

Cats (and dogs) understand a lot more than we give them credit for, especially when it comes to our emotional states, to which they are hyper-attuned because they are directly impacted. We’re talking about animals who have been companions to humans for 10,000 and 30,000 years, respectively. Not only does their companionship predate human civilization and the concept of recorded history, they have evolved to intuitively read human facial expressions and body language. They can even smell our pheromones, which means they’re often consciously aware of our moods before we are.

I’ll never forget what my brother said to me a few weeks after I adopted Bud, upon meeting the little guy for the first time: “You’re his whole world.” I’ve tried to make that world as loving, safe and fun for my cat as I can, because he deserves it. He’s given me back so much in return.

Adopting comes with responsibility. It’s not just about meeting an innocent animal’s basic needs, like food and water. It’s about providing our four-legged friends with good lives and never taking our bad days out on them.

“Audrey” says she tried to get rid of Lucky, leaving the windows of her home open, and because the original version of the story dealt almost exclusively with the author’s mental health, readers were disturbed by the lack of any follow-up on Lucky’s situation.

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The negative reaction was so strong that New York’s editors took the unusual step of attaching a note to the story claiming they “confirmed the welfare of the cat prior to publishing the story.”

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That didn’t satisfy the magazine’s critics, who accused them of behaving “callously” by presenting the author’s abuse of Lucky as a “relatable” symptom of post-partum depression.

“Why are you ignoring one of the most controversial articles you’ve ever published instead of addressing it?” one reader wrote. “It’s not going to just go away – we will not forget … The people will not stop until that cat is safe and loved, and your publication is held responsible.”

Insisting the magazine’s editors be “held responsible” is a bit much, and I’m not a fan of censorship. The bigger issue is the lack of concern for the cat even in retrospect, and the attempt to normalize postpartum animal abuse, as if it’s just a thing people do. It feels like a missed opportunity to explore why such things happen, and to examine the problem with compassion for all involved, human and animal.

Buddy the Cat’s Le Handsome Club is now open to le handsome cats

This is really just an excuse to show off my latest poster promoting PITB, but readers will recognize the concept of Le Handsome Club from earlier satirical stories about the Budster.

Le Handsome Club
Le Handsome Club: The club for le handsome cats!

I’ve written before about “real Buddy” and “cartoon Buddy,” which is the version of him that exists in PITB’s world of absurd satire. Cartoon Buddy is real Buddy with his quirks, narcissistic qualities and amusing lunacy dialed up to 11.

Someone once asked me how to write a children’s book because they want to write one about their pets. Since I’ve never written a children’s book I wasn’t much help, but I did share the basic process for Buddesian hijinks: Imagine a situation, then imagine how Bud would respond to it if he could speak.

The more ridiculous, the better, and I think it’s worked out well, with stories about Buddy getting conned by a Nigerian prince’s cat, the ongoing saga of Los Gatos catnip cartel and the meowfia, Buddy’s disastrous first (and only) term as president of the Americats, and the Budster’s ongoing bromance with the jaguars of the Amazon.

So yes, Le Handsome Club. I could definitely see my cat, who thinks he’s Catdonis and Arnold Schwarzenegger rolled into one, founding a club for really, really, ridiculously good looking cats, to paraphrase Ben Stiller’s Zoolander.

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Very le handsome.

Mag Asks: ‘Is My Cat A Prisoner?’

Are we doing right by our furry friends? The latest issue of New York magazine takes a deep dive into the concept of pet “ownership” and the ethics of keeping animals in our homes.

Almost the entirety of New York magazine is devoted this week to what its editors call “an exhaustive exploration of the ethics of pet ownership.”

The magazine treads a minefield with articles like “Why Did I Stop Loving My Cat When I Had A Baby?“, “Am I a Terrible Pet Parent?“, and “Was I Capable Of Killing My Cat For Bad Behavior?

There are also articles about what veterinarians really think of “pet owners,” whether runaway dogs deserve to be free, and even a story asking whether the word “owner” is appropriate to begin with. (You’ll notice PITB almost always avoids that word, unless we’re quoting others.  I refer to myself as Buddy’s servant and his caretaker, words that feel more honest than owner.)

The stories are worth reading. Some are free for a limited time, others can be read as part of the weekly article limit. And if you can afford it, supporting a magazine or two during these brutal times for the publishing industry is a good way to help quality publications survive, so we’re not all drowning in a sea of clickbait garbage tuned for algorithms instead of human readers.

Regular readers of this blog are likely familiar with the story of Bud’s one and only “escape” as a kitten. When I found him, this cat who hates being picked up leapt into my arms, holding onto me like a terrified toddler, and his relief was palpable as I felt him purring into my neck. We were both relieved.

He’s had the opportunity to leave since, but he won’t. He’s got a good thing going here, living like a little king with his personal servant. He gets tons of attention, he’s allowed to do pretty much anything he wants as long as it isn’t dangerous for him, and he loves his Big Buddy.

I know he does from the way he approaches me, purring and meowing happily as he bunts his forehead against mine. I know it from the way he makes biscuits on me and falls asleep in my lap, feeling content and secure. And I know it from his refusal to leave my side the two times I was so sick I could barely move.

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He’s got his own site, awesome retrowave logos and online admirers, but Buddy only cares about the snacks.

We shouldn’t feel guilty for giving cats a home.

I think we tend to forget that as domesticated animals, cats don’t have a natural habitat. The process of domestication made them friendlier, more trusting and more capable of reading human body language, facial expressions and tone of voice.

But those changes came at a cost, as they always do in domestication. Felis catus looks like its wild relatives and retains many of the amazing abilities of wild cats, but compared to them the species has lost a step. Domestic cats are not as quick or agile, they’re too trusting, and they’re not well suited to providing for themselves. The statistics on life expectancy reflect that, with ferals and strays living short, miserable lives.

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Although it’s usually very difficult to tell a domestic cat from felis lybica, the wildcat species seen here, there are major differences in their respective survival abilities and instincts. Credit: Wikimedia Commons

So if felis catus has a habitat, it’s our living rooms. When our ancestors welcomed them into human settlements ten thousand years ago, they formed an indelible bond and made a pact, even if they didn’t realize it at the time.

Consider it a debt we owe for the survival of our species, when nascent civilization would have likely been snuffed out were it not for cats protecting the grain stores over long, cold winters.

Without cats, rodents would have eaten their way through the season’s rations, starving out the early settlers before the next harvest. The great agriculture experiment would have been over as quickly as it began with people returning to the nomadic life of hunter-gatherers, and it’s likely that everything after — from the first cities, to the birth of western civilization in Greece, to the remarkable achievement of putting a human being on another world — would have been jeopardized or taken radically different paths otherwise.

So you can thank your cat for your house, your car, the medicine that keeps you tip top, all the comforts of modern civilization, and all the stories and songs of humanity. Without cats and their heroic willingness to eat their way into our good graces, we wouldn’t have gotten here. Thank them often. You can’t go wrong with treats.

Wash. Family Recovers Cat Stolen By Amazon Driver: ‘She Left Her Outside To Die’

After an Amazon delivery driver stole their cat from their driveway, a Washington state family went to great lengths to recover their beloved tabby — without the help of the online retail giant, which declined to put them in touch with the driver.

Feefee’s back home.

The tabby cat, who belongs to the Ishak family of Everett, Washington, has been reunited with her humans after an 11-day ordeal that started with her abduction by an Amazon Flex delivery driver on July 21 and ended with a long and determined search by her family that led to an apartment complex about six miles from their home.

“My wife and I drove around over the last three days concentrating on apartment buildings until [Thursday] when I spotted a car that matched [the driver’s],” Ray Ishak told PITB. “I have been in the car business for 26 years. I know what to look for. Perfect match, even missing the front wheel cover, just like in the [home security camera] video.

“We went to the leasing office and explained we were looking for our cat and reason to believe it might here. The office employees immediately commented that the police were there a few days ago asking about the cat. We knew then we were at the right place.”

Ishak and his wife spent the next few hours searching the grounds around the apartment complex, which are covered in heavy brush. While they didn’t find Feefee, they spoke to several children playing nearby who confirmed they’d seen the missing tabby. They gave their phone number to the kids, asking them to call if they spotted Feefee again.

“Around 6 pm they called,” Ishak told PITB. “We took off and found her in very heavy brush and sticker bushes.”

The couple gave the kids rewards for their crucial help, then gently coaxed their frightened cat from out of the brush where she’d been hiding.

A video taken afterward shows a famished Feefee digging into a large bowl of food after her long ordeal. She’d clearly not been eating over the past week and since she’s been home she’s been doing little else besides sleeping and eating.

Ishak said his grandchildren, who are particularly close to Feefee, were “elated” when told she’d been found.

For the family, the reunion comes after lots of worry, stress, taking time off work to search for her — and frustration that neither Amazon nor the driver who stole Feefee helped them recover her.

“What is infuriating is the area where [Feefee was found] is right behind the building where that person’s car was parked. That cat has been out there for days with no food and multiple people have seen her on multiple days. [The Amazon driver] just let her out and could have very easily told us and we could have very easily found her days ago and all this would be put to rest.”

The driver stole Feefee from the family’s driveway after delivering a package on July 21. Footage from the Ishaks’ security cameras shows the female driver squatting down in their driveway to pet the 13-year-old cat. The motion-activated camera timed out momentarily, then was triggered a second time as the Amazon driver left with Feefee in her car.

When confronted with video evidence, Amazon admitted the driver had taken the cat and told Ishak the driver went to the police to return her. That wasn’t true: Ishak checked with the Everett police as well as the county sheriff’s office, and neither had been contacted by anyone trying to return a stolen cat.

Then the driver’s story changed. An Amazon rep told Ishak that the driver claimed Feefee had escaped and was missing.

When Amazon would not put Ishak in touch with the driver, he pleaded with them to at least point him in the right direction, suggesting the driver could make a burner email address or call from a blocked number — anything just to get a lead on where Feefee might be.

The woman refused to cooperate.

“She knew where the cat was for over a week and still refused,” Ishak fumed. “She purposely left that cat outside to basically die, while everyone online was calling us bad people for letting our cat be an indoor outdoor cat and that she is better off with that person.”

The online retail giant never gave Ishak an explanation for why one of its drivers would steal his cat, and said only that she no longer works for the company. In an email exchange with Amazon, Ishak pointed out that his family had been victimized in a crime committed by a company employee, yet Amazon was treating it like a customer service issue and protecting the driver.

In the meantime, the family was frustrated by online comments criticizing them for allowing their cat outdoors on their own property. Feefee was diagnosed with asthma years ago and benefits from fresh air, Ray Ishak said. The cat was in the family’s driveway, just a few feet from their home, when she was stolen.

“I took time off work and after a few days of pure determination looking for a needle in a sea of haystacks we found her,” Ray Ishak told PITB. “I guess we’re not so bad after all.”

Videos and photos in this post courtesy of Ray Ishak.