Man Wilts Under Cat’s Disapproving Gaze In Humorous New Apple Ad

Every cat lover’s camera roll is dominated by photos of our fluffy little overlords. It’s the natural order of things.

I’ve always said Bud’s silent treatment can be worse than his vocal protests when it comes to gauging the intensity of his disapproval.

Howling at me to fetch him a snack? That’s normal. Sitting down two feet away and fixing me with his wide-eyed, accusatory stare as I eat a snack without getting one for him? Now that’s serious.

Andreas Nilsson, the director of a new ad highlighting a recently-introduced Apple feature, clearly understands the hierarchy of feline displeasure:

In the spot, a man uses Apple Intelligence to remove his cat, Garrett, from a photo he just snapped of his wife relaxing and reading a book.

“Look, I deleted Garrett,” he says, holding up the photo and clearly expecting something along the lines of “Wow, that’s a pretty cool feature!”

Instead, she gives him a dry “I always knew you hated Garrett” and goes back to her book.

But Garrett himself doesn’t have to utter a single meow. His reproachful gaze is all the prompting the man needs to undo his mistake with the tap of his screen.

The commercial ends with a slow close-in on Garrett’s face, which has “You’re on thin ice, human!” written all over it.

I like this spot. The creative team took a risk in showing off a new feature in a way that made the characters react negatively, but cat people will love it, and viewers aren’t likely to forget what they saw.

Android users have had something very much like it for quite a while now. Sometimes it really does work the way it does in the commercials, with seamless results, but other images are a bit more difficult to clean up and require some manual tinkering. If Apple’s figured out a way to measurably improve this sort of thing, that’s a pretty big positive for the future of smartphone photography and editing.

In any case, cheers to Nilsson for knowing who holds real power in human-feline households. Now if you’ll excuse me, the king is demanding my attention, no doubt to have me scratch his chin, open a door for him, or serve him second breakfast…

13 thoughts on “Man Wilts Under Cat’s Disapproving Gaze In Humorous New Apple Ad”

    1. It’s absolutely perfect and says so much with just one expression. Our little friends are truly masters of conveying emotion the same way they do everything else: by expending as little energy as possible.

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      1. Absolutely! They did well, when they picked him and you’re so right. I’ve got photos of Oreo saying so many things, with his FACE! Have a great weekend with the famous meowseculer Buddy…👣🐾🐾❤️

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  2. ha ha – brilliant and of course I love it, being an Android user we can edit like this but you are right “results may differ from this” certainly applies!

    My photo library has 787 images of “cats” mostly Bets and Bella but a lot of Big cats from sanctuarys, friends cats and cats I met on the street. This post made me look through them and lose half a day looking at memories… may I never lose them

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      1. The Borg invader “Six of Simba” does seem to have gone, he appears to have been adopted by another family in our road as he has a mysterious new collar according to the neighbourhood whats app group – its possibly a new borg implant or shielding, but Bella is more comfortable patrolling her scetion of the galaxy now so it appears her battles have been won!

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  4. Re: feline disapproval

    If you want a totally enjoyable cat story, read “The Story of Webster” by P. G. Wodehouse. It’s wonderful. PS: Glad to hear LB is still very busy being a cat. Love you, Little Buddy. 💟😻💟

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