PARIS – Buddy the Cat’s much-anticipated new line of fragrances, Litière Eau de Cologne and Litière Parfum Pour Elle, will hit stores just in time for the summer season.
The feline-inspired scents were created in collaboration with the Purrsace perfumery and promise a pheromonal feast fantastique for the olfactory senses.
Litière Eau de Cologne, Buddy’s signature scent for males, “combines a littery musk with the earthy, seductive aura of fresh turkey, cinnamon, triumphant notes of fiery wasabi and subtle hints of tuna. As decadent and lazy as felines themselves, Litière Eau de Cologne works best as a celebration of sedentary existence, of many hours nestled in the warm embrace of a favorite couch spot with the sun on your back. Meowgnificent!”
Its sister scent, Litière Pour Elle, is “infused with notes of blackberry jam and an oxytocinal essense that evokes kittens snoozing in a purratic pile after their morning milk This lush and leafy fragrance is designed to be carried by the soft breezes of spring and summer, gently wafting its way toward the olfactory organs of strapping toms and leaving no doubt that its wearer is in heat. With Litière Pour Elle, you’ll have your next litter of kittens in no time.”
Purrsace is betting big on the novel fragrances, backing a campaign featuring commercials in which a nude Buddy emerges from a hot tub, eases into a relaxed pose and extends his claws as a pair of models towels his luxuriant fur dry.
Another spot is slated to run during the Academy Awards, La Liga, Serie A and Ligue 1 matches, as well as Wimbledon and the French Open.
That advert depicts Buddy with a beret and a baguette, enjoying coffee and croissants on the terrace of a Parisian cafe before female cats recognize him by his scent and run after him. After several frames depicting an intensifying pursuit, the camera pans out to a wider shot showing the streets of Paris overrun with yowling female cats looking for Buddy.
“It has been my life’s l’honor working with Messieur Buddeaux,” Purrsace chief perfumist Guillaume Stéphane Olivier Jean-Henri François Laurent Remontoire said. “Litière will be the aroma of choice for felines sophistiqué!”