A Cruel, Emotionally Manipulative New Scam Targets Cat Owners

“I had to leave work because I was a wreck, fully believing my cat was on the verge of life and death. It’s cruel that people do this,” one victim said.

Two weeks after his beloved cat vanished, Justin Hills received a phone call that simultaneously gave him hope and filled him with dread.

The man on the line spoke with practiced professionalism and told him that his cat, Little Wayne Shorter, had been found badly injured after he was hit by a car.

Little Wayne urgently needed surgery, said the man who identified himself as a staffer with Seattle Animal Shelter. Veterinarians were ready to begin surgery if Hills gave them the go-ahead and sent $2,800 via Venmo.

“The back of my head is screaming, ‘This is a scam. This is a scam.’ But at the same time, because it’s such an emotional pull, I’m thinking, even if there’s only a 10% chance that this is real, you know, I want to go ahead with it,” Hills told Seattle’s WKIRO.

Little Wayne Shorter

“The guy was rehearsed, was smooth. He sounded like, you know, an experienced person,” Hills said. “They had done some research on me before they called. You know, they knew my name. They knew my cat’s name, you know, the address and all this.”

When Hills called his bank, they warned him it was a scam. Hills said he’s glad he didn’t send the money but also devastated his cat is still missing — and that he was given false hope by someone trying to manipulate him in his desperation to be reunited with Little Wayne.

He’s not alone. In a post to Facebook group for missing pets in King County this week, Seattleite Harris Alex described a call from a person who claimed to work for Seattle Animal Shelter.

“They said someone found my cat, Binx, and that he had been hit by a car. They told me if I didn’t pay for surgery, he would die or be paralyzed within the next hour,” Alex wrote.

A caller said Binx, above, was seriously injured and needed urgent — and expensive — veterinary care.

Alex grew suspicious when the caller asked for a payment via Venmo, Paypal or Chime.

“I called the shelter to confirm they do not have him,” Alex wrote. “I had to leave work because I was a wreck, fully believing my cat was on the verge of life and death. It’s cruel that people do this. Be careful out there.”

Staff at Seattle Animal Shelter, which is run by the city, are aware of the scam and have gotten several calls from people asking if the shelter has their cats after being in contact with the impersonators.

“We would never ask somebody over the phone to make a payment,” said Don Baxter, manager of field services at the hospital. “We’re going to get that pet to a veterinarian and get it care and treatment, and then we’ll work out how to get the pet back to the owner after that.”

The lost/injured pet scam isn’t limited to Seattle, and the perpetrators will often switch to targets in another city if too many people become aware of their efforts, only to pop back up again later. The scam’s combination of social engineering and emotional urgency encourages victims to act quickly without giving the situation too much thought.

Experts advise people to keep their cool despite their hopes or fears, and demand proof that the person has the animal:

“This is one of the more difficult scams to deal with emotionally. If someone really has your pet, they should be able to at the very least send photos. Most people should be able to do a video call.

In general, scammers will pressure you to send money in advance. They will often make lots of excuses for not being able to provide proof they have your pet or meet in person.”

This general category of scam isn’t new, but social media has enabled scammers to believably pose as shelter staff using information pulled from the victim’s own lost pet posts and profiles, the FBI notes. The bureau also warns of several variations on the scheme.

Binx

The people running the con find their victims by scanning local missing pet groups on sites like Facebook and Reddit. They gather names and descriptive details, spin a narrative that shocks their intended victims, and create a sense of urgency by saying the cat will die if there’s any delay in performing surgery.

That’s what happened to Susan Burgess, who’d posted about her 15-year-old tabby cat, Linus, going missing. The caller said Linus was hurt and he needed to confirm her name, but Burgess realized he would have known it if he’d scanned Linus’ microchip.

She gave the scammer a piece of her mind before hanging up on him.

“On the off chance that you do have my cat, I hope that you are able to show some compassion and do the right thing,” she told the caller. “But I’m pretty sure that you don’t, and what you’re doing is very cruel.”


PSA: Speaking of scammy behavior, I can’t control the ads that are shown on PITB, but if you’re seeing ads for an amazing-looking, ultra-realistic toy rabbit presented as a great Easter gift, don’t fall for it. Here’s a video revealing what you’ll actually get from the deceptive seller:

Got $500 To Waste? Your Cat Could Win KingPet’s Contest!

Got a few hundred bucks to waste? KingPet would like to take your money.

Buddy has been declared the handsomest cat ever after winning the KingPet cat contest!

Don’t get me wrong: I didn’t enter him in the contest. Didn’t upload his photo, didn’t make a profile for him. I’m merely declaring him the winner because the people behind KingPet wasted 2.5 minutes of my life by enticing me with a Youtube ad to visit their “pet contest” site.

What is KingPet? Here’s how the site’s owners describe it:

F94D2464-5950-4D59-8562-4EE947DC4F02

KingPet is a Free Photo Competition for dogs, cats and all sorts of other animals! Participate and vote to win up many gifts each month!

You mean we can win up many gifts each month?!? Why haven’t I been told about this before? Many gifts! I’m in!

That bit of mangled English is just the first indication that something shady’s going on here. On the front page I saw a photo of an adorable kitten with zero votes, so I upvoted the little one and was immediately taken to a page that gave up the goods.

My first vote was free, according to the generous people who run KingPet, but if I wanted to keep voting past a certain point I’d have to buy vote packages ranging from $3.99 for 150 votes all the way up to $189.99 for 20,000 votes.

FCE36937-6EF3-47CC-8410-25649F6EE0B3
KingPet vote packages.

 

Now you can see where this is going:

  1. Join the site and enter Fluffy in the contest.
  2. Get upset because no one’s voting for Fluffy, without realizing that because you haven’t paid any money, Fluffy’s photo is just sitting on the KingPet server, not being displayed to anyone.
  3. Indignant that lesser pets (!) are coasting to the grand prize of “winning up many gifts,” you exhaust your free supply of votes on Fluffy, reasoning that everyone else probably upvotes their own cats and dogs. (Of course they do.)
  4. That failed to move the needle! Okay, let’s make a purchase — just a small one! — to get Fluffy moving up the charts. You can by 150 votes for $3.99, but 2,000 votes for only $12.99! Who wouldn’t do that? You’re saving money!
  5. Now things are moving! Fluffy’s up from 2,612nd to 579th! Now you’re trading votes with other people who have been sucked into the competition, making IOUs until your next vote purchase and running up the charges on your credit card.
  6. OH SHIT. Look at how adorable Little Princess is! She’s ranked 4th, her profile says she was found crying in a gutter, and she’s probably going to die soon because she needs risky veterinary surgery to fix a condition you’ve never heard of, but are totally sure exists. How are you going to compete with this sob story? Might as well give up now, which is a shame because you’ve already purchased $92 worth of votes this month.
  7. Wait a second. Mr. Socks was also found in the gutter as a crying kitten and needs life-saving veterinary surgery? And Oreo just wants to win this contest until he’s put down? If you didn’t know better, you’d swear there was a trend: All the top pets are suffering from dangerous or untreatable conditions, have been photographed professionally, and belong to heartbroken humans who just want to win to have a great memory of their pet before it’s time to lead them to the Rainbow Bridge. Pass the tissues!
  8. Okay, screw this! You’ve purchased the $189.99 vote package, you’re locked and loaded, and you need a new profile for Fluffy to compete in the sympathy vote category: “I found Fluffy when he was four weeks old. His fur was matted, he was covered with fleas, and he was crying as dogs bullied him and a bigger cat took away the only morsel of food he could find. The doctors tell me Fluffy has only weeks to live after he was diagnosed with COVAIDS-19. Fluffy told me his dying wish is to be declared King Pet. Vote for Fluffy to make his dying wish come true!”

What happens from there? A review on SiteJabber fills us in on the endgame, courtesy of a user named Rozina B:

“I shared the link on social media and to my family and friends, i told them to keep voting 10 times a day. My brother bought votes for my kitten and she ended up in 1st place.
Everything went down hill after that. The second place person bought votes and became 1st again. They were trying to get money for their poorly pet but they were using their own money to buy votes so it made no sense, plus i dont like people trying to get sympathy votes there is a vast amount of people with luxury cats that they apparently found and was about to die etc all for votes basically. I then bought votes and we both ended up in this race to win, i bought votes they bought votes and it continued to the last minute of the competition till they gave up. I just wanted to be 1st for once as the 2nd place person had already won 1st place with their other cat. It was unfair. I must have spent a good £500 or more and they must have too.”

Five hundred pounds is the equivalent of $615 USD at the moment, for my fellow ‘Mericans reading at home.

So KingPet has the top five or 10 vote-getters, who have already opened their wallets, in a credit card arms race to boost their cats to the top of the list, along with an indeterminate number of other users spending lesser amounts to climb the charts. (It’s also possible that the “2nd place person” in the SiteJabber review was an account operated by the site’s owners, leapfrogging the others in the votes so they’d feel compelled to spend even more money.)

And that’s just for the cats. The same thing is happening simultaneously with dog owners determined to win a meaningless contest.

A694C372-BF1F-4680-BD61-9BAE3B29C8D2
Widdle Jimmy only has two months to live. His dying wish is to win the KingPet contest. Won’t you buy 3,000 votes for him?

For what it’s worth, KingPet’s Facebook page is followed by almost 800,000 people, and a thread promoting the contest has 21,000+ auto-generated comments from people who entered the contest via Facebook.

The site’s About page says it’s part of a New York-based company called Playground Inc that runs half a dozen online contest sites with a combined 2 million users.

Here are some of the other reviews of KingPet courtesy of SiteJabber:

Not fair.People have to buy 10,000 votes to put their pet at the top, seriously? What’s the matter you don’t have enough confidence in your pets beauty that’s real nice. You have to buy votes or trade votes with people?can’t this contest just be one on sheer honesty and your pets beauty?

total scam on King Pet contests … im in the cat contest was leading all along and someone who won the prior contest come out of NOWHERE and buys up 30,000 votes every time a freind would buy more the 1st place cat suddenly buys 10000 more … either they are very rich or this is a total scam and rigged you decide ive spent more than enough !!!!

You people are running a scam. My mother is an elderly lady that is spending her lifes savings on your scam website. I have reported you to the Department of Justice for elder abuse. I have documents to back up my claims.

Notice also that many reviews complain that KingPet allegedly failed to reward prizes or cash to contest winners.

To be clear, I’m not saying KingPet is illegal, and I’m not saying it’s a scam. The FTC and courts would make that determination if enough people complain to trigger an investigation. (And from the site’s reputation scores and reviews on external sites, it certainly looks like there are lots of complaints.)

What I am saying, however, is that KingPet is a waste of time and money that employs a strategy of pitting users against each other to generate revenue. KingPet isn’t providing any value by selling meaningless votes for a contest that allegedly hands out prizes only sometimes. It exists to enrich its owners, preying on the insecurities and obsessions of the people who get caught up in it.

Buddy the Cat: Dashingly Handsome!
The only cat capable of winning without buying a single vote. Obviously.

The good news is there’s a great way to feel good about your pet, it doesn’t cost any money, and it will mean a great deal more to your kitten or cat than an email saying he/she won an online contest: Spend time with the little one! Set aside time to play, surprise them with a random treat or a bit of catnip, and give them a little extra affection.

If you still feel you need recognition, print out a certificate declaring your cat or dog the winner of a pet contest. It’ll be just as “official” as KingPet and you’ll save yourself at least $500.

And so, in the spirit of all things Buddy, I once again declare Buddy the King of all Pets, or the King Pet, if you will. And it cost me nothing!