This is apparently the work of road safety experts who collaborated with animal psychologists, and not a Jackson Galaxy fever dream after half a pint of absinthe.

Naturally, it was made in Japan.

The animal psychologists are from Kyoto University and the traffic safety experts are from Yellow Hat, which is kind of like the Japanese version of AutoZone. The video’s makers say their feline “narrator” was chosen because other cats responded most to his voice during tests, and both the sound and visuals were designed to draw — and keep — feline attention.

Okay then.