Like other nonprofits, animal shelters face steep competition when it comes to scoring charitable donations, so the more a shelter can stand out, the better.
For some that means stories about their rescues and pets-in-waiting going viral. For others, it means finding clever ways to use occasions like Valentine’s Day to raise money.
One of the latest fads involves making a donation to pay for spay/neuter surgery for a street or shelter cat — and having the cat named after your ex. As one shelter puts it, “because some things shouldn’t breed.”

If the idea of castrating an ex seems a little morbid to you, you’ve still got options.
For just $5, Albuquerque, New Mexico’s Nine Lives Shelter will write your ex’s name on a litter box.
“Our foster cats and kittens will handle the rest by doing what they do best,” the shelter’s staff wrote on Facebook.
A search turns up similar Valentine’s Day themed fundraisers in New York City, Oklahoma, Detroit, Washington, Alabama, Tampa, Des Moines, northern California, and dozens of other cities, regions and states.

Of course, there’s another option for people who prefer a more positive take: donating out of love for cats in general, because despite the encouraging drop in animal euthanasia over the past two decades — the result of relentless campaigns to get pets and street cats spayed/neutered — a few hundred thousand cats are put down every year. Every time a cat is fixed, that number drops, and existing cats have a better chance of finding forever homes.
